scholarly journals EXPLORING THE RELATIONSHIPS BETWEEN SATISFACTION, PLACE ATTACHMENT AND LOYALTY IN NIGERIAN ZOOS

2021 ◽  
Vol 37 (3) ◽  
pp. 861-872
Author(s):  
Omolola O. AJAYI ◽  
◽  
Tembi M. TICHAAWA ◽  

Surveys exploring satisfaction, place attachment and loyalty in a zoo context are scarce despite the prevalence of such studies vis a vis other tourism destinations, and their valued importance in understanding travel behaviour and contributions to destinations’ success. This study explores the relationships between visitors’ satisfaction, place attachment (place identity, place dependence, place affect and place social bonding) and loyalty in one of Nigeria’s prominent zoos. This study adoped a qunatitative research approach, with data obtained from a sample of 395 visitors through a structured questionnaire. Using structural equation modeling, we found that the most important causal factor of loyalty is satisfaction, either directly or indirectly through some dimensions of place attachment. In addition, it was revealed that place social bonding can act as either a predictor or an outcome of visitors’ satisfaction. Satisfaction was found to be a significant and positive mediator between place attachment (place identity and place social bonding) while place attachment was found not to mediate the relationship between satisfaction and loyalty. The findings were discussed and practical applications were drawn, particularly aimed at optimizing and providing satisfying experiences which enhances place attachment as well as loyalty.

2016 ◽  
Vol 11 (2) ◽  
pp. 11 ◽  
Author(s):  
Yu-Jen Chiang

<p>This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.</p>


2021 ◽  
Vol 13 (9) ◽  
pp. 5210
Author(s):  
Yunyao Zhang ◽  
Keun-Soo Park ◽  
HakJun Song

This study aimed to explore the relationships among tourist motivation, place attachment, satisfaction and support behavior for hosting festivals in the migrant region of China. A self-administered questionnaire was used to conduct an on-site survey and a second-order structural equation modeling (SEM) technique was employed. The results of the current study showed that visitors’ general festival motivations had a positive influence on their place attachment and satisfaction. Visitors’ theme-related motivations had a positive influence on their place identity and satisfaction. Place dependence and place identity also positively affected their low-effort support behavior. In addition, visitors’ place identity was a positive antecedent of their high-effort support behavior. Visitors’ place attachment had a positive influence on their satisfaction and visitors’ satisfaction positively affected their support behavior. This study encouraged festival organizers to become aware that place attachment performs an important role in attracting tourists, and nostalgia is one of the most important motivations for hosting festivals in the migrant region of China. As a result, this study provides crucial insights that organizers should pay attention to place attachment and place identity in order to satisfy visitors and support festival activities.


2018 ◽  
Vol 1 (4) ◽  
pp. 290-308 ◽  
Author(s):  
Lujun Su ◽  
Yinghua Huang ◽  
Maxwell Hsu

Purpose The impact of destination reputation on tourists’ behavior has not received sufficient attention in the tourism literature. Built upon the signaling theory and the well-documented stimulus-organism-response framework, the purpose of this paper is to propose and assess a theoretical model that captures relationships among destination reputation, place attachment, tourist satisfaction, and the search for alternative destinations. Design/methodology/approach Using the covariance-based structural equation modeling technique, this study empirically tested the conceptual model with a convenience sample of Chinese tourists who visited a popular coastal urban tourism destination in China. Findings Findings reveal that destination reputation positively impacts perceived place dependence, place identity, and tourist satisfaction. In addition, place dependence positively affects tourist satisfaction, but place identity has no significant impact on tourist satisfaction. As expected, tourist satisfaction negatively influences tourists’ search for alternative destinations; however, place identity positively influences tourists’ search for alternative destinations. Originality/value Few studies in the tourism literature explore the role of destination reputation in the tourist decision-making process. The present study’s unique contribution lies in its examination of destination reputation on tourists’ behavior. In addition, this study includes the search for alternative destinations as an important behavioral outcome into the proposed model. Some tourists explore alternative destinations even though they are willing to revisit and spread positive messages about the destination they already visited. Therefore, the continuous searching behavior is worthy of investigation in tourism studies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.


Author(s):  
Duygu Gokce ◽  
Fei Chen

AbstractIn order to make the phenomenological concept sense of place (SoP) pragmatic in design and planning, this research investigates the SoP indicators concerning spatial scales of the physical environment. Seven indicators are extracted from the literature, namely ‘place identity’, ‘place dependence’, ‘nature bonding’, ‘social bonding’, ‘sense of belonging’, ‘familiarity’ and ‘social interaction’. In this paper, their relevance was discussed against ‘place attachment’ which is used interchangeably with SoP in the literature. ‘Place attachment’ and the seven indicators were scored through interviews with residents in general and at the the building, street and neighbourhood scales, in six housing developments selected from Ankara, Turkey. The residents rated their experiences regarding a set of statements for each indicator using the seven-point Likert scale. The data sets then were validated statistically. The correlations between each indicator and ‘place attachment’ in general and at the three scales were identified. The results showed that ‘place identity’ and ‘place dependence’ were the most relevant indicators to SoP, at the street and neighbourhood scales in particular. The second most relevant indicators were ‘sense of belonging’ and ‘social bonding’ at the building and street scales and ‘social interaction’ at the street scale. The research suggests that these five indicators could be employed to evaluate SoP at all scales or guide place-making at a particular spatial scale in planning and design.


2020 ◽  
Vol 12 (8) ◽  
pp. 3082
Author(s):  
Jing Li ◽  
Guangquan Dai ◽  
Jinwen Tang ◽  
Ying Chen

A number of studies have been conducted to examine the attractiveness of tourism destinations. However, there has been little research done on festival attractiveness nor on its impact on destination loyalty. This study employed a mixed method approach to investigate the festivals in Guangzhou city, China. Firstly, through a qualitative method, the four dimensions of festival attractiveness were identified, i.e., strong festival atmosphere, harmonious interpersonal interaction, distinct cultural symbols and rich festival activities. Then, based on a cognitive–affective–conative model, a quantitative method was used to explore the mechanism through which festival attractiveness impacts sense of place and destination loyalty. Structural equation modeling showed that all dimensions of festival attractiveness have positive effects on place attachment, but not all of them have positive effects on place identity. Findings further indicate that place attachment has a positive effect on place identity, and that place attachment and place identity both have positive effects on destination loyalty. These results indicate that festival hosting destination loyalty follows the processes of both festival attractiveness cognition and destination affection evaluation.


2021 ◽  
Vol 14 (1) ◽  
pp. 289
Author(s):  
Yung-Jaan Lee ◽  
Shih-Ying Lin

Globalization and population growth have put great pressure on the environment over the last few decades, and climate change has increased associated negative effects. Researchers examine the interactions between human and the environment. Among them, the relationship between place attachment and pro-environmental behavior has attracted particular research attention. However, few studies have addressed the relationships among flood risk perceptions, place attachment, and climate change coping behavior in a densely populated urban area. This study examines the effects of perceptions of climate change and flood risk on coping behavioral intention, and determines whether place attachment plays a mediating or moderating role therein in Taipei, the flood-prone capital city of Taiwan. A total of 1208 questionnaires were collected. An analysis of the mediation effects based on a three-level regression model (Phase I) suggested that place attachment is not a mediator. Adjustment of the model and analysis of moderation effects using structural equation modeling (Phase II) suggested no moderation effect. In Phase III, the mediation effect was reexamined, with the replacement of dependent variables (adaptation/mitigation) with high-effort/low-effort coping behaviors, and one dimension of place attachment was replaced with four dimensions thereof (place dependence and place identity, place satisfaction, place affect, place social bonding). The results thus obtained reveal that the paths of place satisfaction exhibit significant mediating effects between attitudes and high-effort coping behavior. Some paths exhibit significant mediating effects between perceptions and low-effort coping behavior through place satisfaction. Another four paths exhibit partial significant mediating effects through place dependence and place identity and place social bonding. These results suggest that affective attachment of people to local places results in a behavioral tendency to protect or improve those places. The main contribution of this study is its support of meta-analyses of the effects of each dimension of place attachment to provide a better understanding of the effects of place attachment on flood risk perception and coping behavior.


2020 ◽  
Vol 4 (1) ◽  
pp. 81-90
Author(s):  
Khairunnisak Latiff ◽  
Siew Imm Ng ◽  
Yuhanis Abdul Aziz ◽  
Norazlyn Kamal Basha

This study focuses on attachment theory as the foundation theory in examining the antecedent and outcome of place attachment among local tourists of heritage sites. Data was collected from local tourists who visited heritage sites in Melaka and George Town by using judgemental sampling through questionnaire. A total of 396 respondents completed the questionnaire. Structural equation model was used to analyze data and test the hypothesis. This study reveals new findings whereby cultural motivation positively influences each of the four dimensions of place attachment. However, only place dependence and affective attachments were found positively influencing intention to recommend. Destination managers are encouraged to enhance tourists’ attachment (place dependence and affective attachment) by providing knowledge and information, especially to culturally motivated tourists. Recommendations for future studies are also discussed to overcome the limitations of this study.


2021 ◽  
pp. 004728752199043
Author(s):  
Kayode D. Aleshinloye ◽  
Kyle Maurice Woosnam ◽  
Asli D. A. Tasci ◽  
Haywantee Ramkissoon

Even though empowerment is a frequently mentioned keyword in resident attitude studies, the relationship network of this concept is rather vague. It is critical to understand the factors that influence empowerment, and factors that empowerment influences in return. Therefore, the current study modeled residents’ data from the top tourism destination in the United States—Orlando, Florida. Data from 415 residents were analyzed using partial least squares–structural equation modeling on SmartPLS to test the effects of residents’ involvement and economic benefits from tourism on their psychological, social and political empowerment, and thus the quality of life, and ultimately, place attachment. Findings revealed that psychological empowerment is the most significant dimension of resident empowerment influencing both place dependence and place identity, suggesting that residents hold special values for their place. Managerial and theoretical implications, along with limitations (in light of the project occurring pre-COVID-19) and future research opportunities are discussed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suhail M. Ghouse ◽  
Omar Durrah ◽  
Gerard McElwee

PurposeThis paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems encountered by rural women entrepreneurs and the impact on their future business opportunities.Design/methodology/approachA mixed research approach involving quantitative and qualitative elements was adopted for the study. The research is based on 183 survey responses and personal interviews with 8 rural women entrepreneurs. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyse the quantitative responses and depict a model featuring the intensity of the problems affecting business opportunities. Seven short cases based upon the interviews with rural women entrepreneurs are also detailed.FindingsSeveral problems experienced by rural women entrepreneurs were identified hampering their business ventures, linked to personality, family, educational, socio-cultural, facilities, legal, financial and economic, organizational and geographical, out of which household, organizational and geographical linked problems were most significant. Entrepreneurial opportunities for rural women entrepreneurs are discussed.Practical implicationsThe research suggests that the policymakers should holistically consider how the rural women engaged in informal business for various means can be better supported and sustained by overcoming associated problems, can achieve business opportunities and contribute to regional socio-economic development.Originality/valueThere is a limited literature available on rural women entrepreneurship in an Arab context. The study provides an overview of the challenges and problems experienced by these women and the support areas required to overcome them for their sustainability in this region.


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