Event Sebagai Salah Satu Bentuk Strategi Komunikasi Pemasaran Produk Fashion Nasional (Event Tahunan Jakcloth)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Ade Rahma
Keyword(s):  
High School ◽  
High School Students ◽  
Young People ◽  
Junior High School ◽  
Word Of Mouth ◽  
Planning Process ◽  
Personal Information ◽  
Communication Strategy ◽  
Marketing Communication ◽  
School Students

Jakarta Clothing is an event which is providing all kinds of distribution store from Indonesia. The concept ofmarket are combined with many activities those are interested for young people. Jakcloth presents live musicperformances from many kinds of fabulous bands from Indonesia and also other countries. The segmentationsof Jakcloth started from Junior High School, Senior high School students, college students, and others. Sincewithout communication belongs to business, there will maybe such a rejection to the service or products offered.Marketing is one of important activity in the corporate world. Kotler in Rangkuti (2000:18) defines that marketingcommunications is a planning process and applying the concept, price, promotion and also distribution processof a number of products and services to create the exchanging that can satisty the purpose of individual andorganization. The Result of this study explains that Mipro in making strategy for Jakcloth event involvescommunication strategy word of mouth. Kotler and Keller (2007 ) suggests that the Communication Word ofMouth ( WOM ) or word of mouth communication is a process of communication that the form of recommendationseither individually or in groups to a product or service that aims to provide personal information .The event waschosen as a marketing communication strategy for national product based on clothing, this adjust with theyoung people character that is being the main target from distro clothing product sale. The young people, areenergic people, love musics and challenges. So then this event is manage appropriate with the characteristic ofyoung people.Keyword: Marketing communication strategy, event, word of mouth

scholarly journals SOSIALISASI CITRA BARU PENCAK SILAT SEBAGAI SOFT POWER INDONESIA KEPADA SISWA SMP NEGERI 2 KOTA BANDUNG

2019 ◽  
Vol 2 (1) ◽  
pp. 72
Author(s):  
Assyfa Narulita ◽  
Candra Muhammad Fajar ◽  
Reannissa Sabrina Nova Riesma ◽  
Junita Budi Rahman ◽  
Savitri Aditiany ◽  
...  
Keyword(s):  
High School ◽  
High School Students ◽  
Young People ◽  
Junior High School ◽  
Soft Power ◽  
Junior High ◽  
Junior High School Students ◽  
Communication Strategy ◽  
School Students ◽  
Socialization Process

Citra Pencak Silat di kalangan anak muda masih terbatas hanya sebagai warisan seni-budaya kuno, statis dan tidak menarik. Padahal Pencak Silat semakin dikenal di dunia, dan diperlukan oleh Indonesia sebagai sumber soft power di era globalisasi masa kini. Oleh karena itu artikel ini bertujuan untuk mendeskripsikan kegiatan sosialisasi mengenai citra baru Pencak Silat sebagai soft power Indonesia  kepada murid SMP 2  di kota  Bandung oleh tim mahasiswa dan Dosen Universitas Padjadjaran dalam kegiatan PKM. Tujuannya adalah untuk menanamkan kesadaran kolektif  pelajar SMP sejak usia dini mengenai Pencak Silat sebagai soft power Indonesia yang perlu dilestarikan dan diamalkan. Sosialisasi dilaksanakan dengan menggunakan strategi komunikasi yang berpedoman pada siapa, apa dan bagaimana materi substansi disampaikan. Melalui metoda ini sosilisasi terlaksana sesuai dengan bidang kompetensi pihak pemberi sosialisasi sehingga materi substansi bersifat komprehensif dan saling melengkapi dalam memberi pengetahuan dan kesadaran kepada para siswa SMP. Dengan media penyampaian yang menarik bagi sasaran berusia anak muda, telah membuat mereka tampak tertarik dan bersemangat dalam mengikuti proses sosialisasi sebagai langkah awal untuk meminati Pencak Silat.  The image of Pencak Silat among young people is still limited only as an ancient, static and unattractive heritage of ancient arts and cultures. Even though Pencak Silat is increasingly known in the world, and is needed by the Indonesia as a source of soft power in the current era of globalization. Therefore this article aims to describe the socialization activities regarding the new image of Pencak Silat as Indonesian soft power to SMP 2 students in Bandung by the student team and Padjadjaran University Lecturers in PKM activities. The aim is to instill a collective awareness of junior high school students from an early age about Pencak Silat as Indonesia's soft power that needs to be preserved and practiced. The socialization was carried out by using a communication strategy based on who, what and how the material was delivered. Through this method socialization is carried out in accordance with the field of competence of the providers of the socialization so that the substance of the material is comprehensive and complementary in providing knowledge and awareness to junior high school students. With a delivery media that appeals to young people, it has made them look interested and enthusiastic in following the socialization process as a first step to attract Pencak Silat

scholarly journals Pengenalan Teknologi Telekomunikasi pada Generasi Muda dalam Menyongsong Era Baru Teknologi Generasi Kelima (5G)

2020 ◽  
Vol 2 (2) ◽  
pp. 161-169
Author(s):  
Bengawan Alfaresi ◽  
Feby Ardianto ◽  
Muhammad Hurairah ◽  
Taufik Barlian ◽  
Rika Noverianty
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Young People ◽  
Community Service ◽  
Junior High School ◽  
Junior High ◽  
The Internet ◽  
School Students ◽  
Service Activities

The development of telecommunications technology has developed very rapidly. This is in line with the increase in internet data traffic which is growing tremendously. The use of the Internet has been used in all layers of the age segment both the older generation to the younger generation. Global competition in the future is very tight and required knowledge of technology, especially telecommunications technology. This is the basis of community service activities for young people to be given knowledge and education about telecommunications technology and its development and to prepare young people to welcome the 5G era to have competitiveness to face the competition map going forward. In this dedication activity, the method used is direct material exposure to students with the implementation of pre and post-tests as material for evaluating activities. Community service activities carried out in Palembang Muhammadiyah 6 Junior High School with a duration of community service activities for 1 day. The number of students who took part in the service was 60 people. In this service, it was found that almost all students have used the Internet with various uses both in the use of email, social media and social messenger, where Facebook is the most favorite social media for junior high school students. From the results of the pre and post-test evaluation, it was found that the level of student retention regarding telecommunications has increased. 

scholarly journals The degree of an Internet addiction among school youth

2018 ◽  
Vol 17 (3) ◽  
pp. 5-12
Author(s):  
Barbara Niedorys ◽  
Monika Mikos ◽  
Katarzyna Kocka ◽  
Barbara Ślusarska
Keyword(s):  
High School ◽  
High School Students ◽  
Young People ◽  
Junior High School ◽  
Internet Addiction ◽  
Psychosocial Functioning ◽  
Junior High ◽  
Universal Access ◽  
The Internet ◽  
School Students

Abstract Introduction. The development of mass media, including an Internet has a significant impact on the lifestyle of young people. Despite of universal access and countless opportunities offered via Internet, an increasingly common phenomenon observed for several years is the excessive use of networks by young people, which can lead to Internet addiction. Aim. The aim of this study was to determine the degree of the Internet addiction in a group of junior high school students and high school students and selected conditions of this state. Material and methods. The applied research method was a diagnostic survey, and the following tools: the Kimberly Young’s Internet Addiction Test and the authors’ self-designed survey. The study covered 263 junior high school and high school students. The research was carried out from April to June 2018. Results. The Internet addiction was observed in 11% of the surveyed students. The use of social networking sites was the most common reason for using the Internet among surveyed (95%). The health problems associated with the long time of using the network of addicted students were general fatigue (61%) and lack of sleep (61%). Students addicted to the Internet much more often felt lonely (61%), depressed, upset or sad (n = 22, 78.6%) in contrast to other respondents. Conclusions. Demographic variables (such as: sex, type of school, place of residence) have no significant impact on the development of Internet addiction. Psychosocial functioning has an impact on the development of the Internet addiction.

scholarly journals An Analysis of Communication Strategies in Speaking

2021 ◽  
Vol 9 (2) ◽  
pp. 127
Author(s):  
Ni Luh Anis Widiastuti ◽  
Dewa Komang Tantra ◽  
Ni Nyoman Padmadewi
Keyword(s):  
High School ◽  
High School Students ◽  
Data Collection ◽  
Junior High School ◽  
Junior High ◽  
Code Switching ◽  
Communication Strategy ◽  
School Students ◽  
Design Data ◽  
Scientific Approach

The scientific approach in the learning process. There are still some problems in applying the five main procedures of the Scientific Approach in learning activities. Activities must be by the stages of the Scientific Approach. This study aimed to analyze the type of communication between junior high school students during speaking class in junior high school who applied the 2013 curriculum. This study was qualitative using a qualitative design. Data collection is done through direct observation. In data collection, the study used a cellular recorder. In addition, observation sheets were also used to obtain data. Data were taken descriptively. The results of this study indicate that the teacher applies a 15-dimensional Communication Strategy, namely Literal Translation, Code Switching, Pantomime, Message Reduction, Message Substitution, Repetition, Use of Fillers, Verb Strategy Maker, Self Accuracy, Response, Asking Clarification, Asking for Confirmation, Asking for Help, Repetition Request, and Comprehension Comprehension. Of the 15 strategies applied, Response has the highest proportion of events around 23.72%. Meanwhile, students only use seven dimensions of Communication Strategy. Those are Self-Improvement, Self-Improvement, Pantomime, Code Switching, Use of Fillers, Expressing Disappointment, Explanation of Repetition, Pantomime has the highest occurrence. That is a 34.21% occurrence. 

Mathematics on a Pool Table

1971 ◽  
Vol 64 (3) ◽  
pp. 255-257
Author(s):  
Nicholas Grant
Keyword(s):  
High School ◽  
High School Students ◽  
Young People ◽  
Junior High School ◽  
Junior High ◽  
Junior High School Students ◽  
School Students ◽  
Correct Path

For centuries billiards—or pool, as pocket billiards came to be known—has held the interest of many people. It is not different with today's high school and junior high school students. Young people with little skill at approximating correct answers to algebra problems will persist in their attempts at drawing the correct path of a pool ball over a table until it drops into a pocket.

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