Linking Information Saturation to Cultural Shifts in Preferences for Simpler Cultural Products
***DRAFT VERSION, 3/2019. THIS PAPER HAS NOT BEEN PEER REVIEWED. PLEASE DO NOT DISTRIBUTE OR CITE WITHOUT PERMISSION***How has the complexity of cultural products changed over time and what is responsible for these changes? A cultural compression hypothesis (CCH) suggests that changes in simplicity (vs. complexity) of cultural products is associated with shifts in the volume of cultural products, with greater within-domain volume of products facilitating evolution within the domain toward simpler products. To test this hypothesis, we introduce a novel approach to assessing lyrical complexity in popular music over a period of six decades. Consistent with the CCH, we show that the average lyrical compressibility of American popular music (an index of simplicity) has increased over time and that this rise is driven by increases in the amount of music produced annually (an indicator of the amount of cultural products people have to choose from). This relationship holds controlling for a number of potentially-related ecological changes and alternative explanations, and when accounting or correcting for temporal auto-correlation using a variety of methods (including correcting significance thresholds based on observed auto-correlation, partial correlation analysis controlling for year, and using auto.ARIMA to assess the contribution of amount of music produced to compressibility over and above autocorrelation in the two time series). Results of auto.ARIMA forecasts confirm the contribution of amount of music produced to success of more repetitive songs and suggest that the trend of increasing simplicity will continue over the next several decades. We discuss implications of the cultural compression hypothesis for understanding cultural evolution and social change.