scholarly journals The Effect of Internal Marketing on Job Performance of Academic Staff in The Faculty of Sport Sciences

2021 ◽  
Author(s):  
Nuran Kandaz Gelen
Keyword(s):  
Higher Education ◽  
Regression Analysis ◽  
Job Performance ◽  
High Reliability ◽  
Academic Staff ◽  
Internal Marketing ◽  
Hierarchical Regression ◽  
Sports Sciences ◽  
Effective Service ◽  
Positive Effect

In this study, the effect of internal marketing practices on the job performance of academic staff in the sample of faculties of sports sciences was examined. The data were obtained from the academic staff working in the faculties of sports sciences in Turkish Universities. Internal marketing and job performance scales, which have high reliability, were used in the study. The effect of internal marketing on job performance was examined by hierarchical regression analysis. As a result of the analysis, a significant and positive effect of internal marketing practices on job performance was found. Within the framework of this result, it can be suggested that higher education institutions that want to provide an effective service should strategically provide internal marketing practices in order to have academic staff with high job performance.

scholarly journals The Effect of Internal Marketing on Job Performance of Academic Staff in The Faculty of Sport Sciences

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Nuran Kandaz Gelen ◽  
Keyword(s):  
Higher Education ◽  
Regression Analysis ◽  
Job Performance ◽  
High Reliability ◽  
Academic Staff ◽  
Internal Marketing ◽  
Hierarchical Regression ◽  
Sports Sciences ◽  
Effective Service ◽  
Positive Effect

In this study, the effect of internal marketing practices on the job performance of academic staff in the sample of faculties of sports sciences was examined. The data were obtained from the academic staff working in the faculties of sports sciences in Turkish Universities. Internal marketing and job performance scales, which have high reliability, were used in the study. The effect of internal marketing on job performance was examined by hierarchical regression analysis. As a result of the analysis, a significant and positive effect of internal marketing practices on job performance was found. Within the framework of this result, it can be suggested that higher education institutions that want to provide an effective service should strategically provide internal marketing practices in order to have academic staff with high job performance.

scholarly journals Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

2021 ◽  
Vol 4 (1) ◽  
pp. 53-74
Author(s):  
Rulloh Delia Anggorawati ◽  
Budiyanto Budiyanto ◽  
Esti Margiyanti Utami
Keyword(s):  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Corporate Image ◽  
Brand Awareness ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Corporate Social ◽  
Positive Effect

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of  corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

scholarly journals Selection Satisfaction and Attributes of Higher Education Institutions: Mediation of Information Satisfaction

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 228-240
Author(s):  
Irfandi Buamonabot ◽  
Muhammad Asril Arilaha ◽  
Johan Fahri
Keyword(s):  
Higher Education ◽  
Regression Analysis ◽  
Higher Education Institutions ◽  
Effective Rate ◽  
Rate Of Return ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Information Availability ◽  
Independent Variable ◽  
The Relationship

This study aimed to examine the satisfaction of information availability in mediating the relationship between attributes of and satisfaction in choosing higher education institutions for Universitas Khairun and IAIN Ternate. A total of 252 students from both institutions were involved in this survey, with an effective rate of return of 70%. A hierarchical regression analysis was run by using IBM SPSS version 24. The results showed that for Universitas Khairun, information satisfaction fully mediates the relationship between attributes and satisfaction in choosing a university. In contrast, for IAIN Ternate, information satisfaction is only an independent variable. The implications and suggestions for further research are also discussed in this study.

scholarly journals Effects of Job Satisfaction on Job Performance and Occupational Commitment

2014 ◽  
Vol 9 (1) ◽  
pp. 1472-1480 ◽  
Author(s):  
Ismail Bakan ◽  
Tuba Buyukbese ◽  
Burcu Ersahan ◽  
Buket Sezer
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Job Performance ◽  
Organizational Climate ◽  
Positive Impact ◽  
Academic Staff ◽  
Occupational Commitment ◽  
Academic Administrators ◽  
Satisfaction Level ◽  
Structured Questionnaire

The paper aims to examine the effect of job satisfaction on the levels of job performance and occupational commitment among academicians in the universities. A structured questionnaire was used as an instrument for data collection, with academic staff in the Kahramanmaras Sutcu Imam University as respondents. The results of regression analysis indicated that job satisfaction has a positive impact on job performance and occupational commitment.  Job satisfaction explains the 36.7 percent of job performance, and 48.0 percent of occupational commitment of academic staff. Additionally, occupational commitment has also a positive impact on job performance of academicians and explains 28.7 percent of their job performance. Academic administrators can provide a suitable organizational climate to increase the satisfaction level and thus, occupational commitment and job performance of the academic staff will increase. The results and recommendations in the paper will be of interest to all academic administrators and staff, not only for the Kahramanmaras Sutcu Imam University but also for the academic administrators in all universities.

scholarly journals Assessing the outcomes of the higher education mergers in South Africa: Implications for strategic management

2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Cecil A. Arnolds ◽  
Regina N. Stofile ◽  
Riyaadh Lillah
Keyword(s):  
Higher Education ◽  
Job Performance ◽  
South African ◽  
Academic Staff ◽  
Organisational Commitment ◽  
Comprehensive Universities ◽  
Staff Members ◽  
Educational Environments ◽  
Higher Education Mergers ◽  
South African Higher Education

Objective of the study: The objective of this study is to investigate the relationship between perceived merger outcomes, employee organisational commitment and employee job performance in South African higher education institutions.Problem investigated: High levels of negativity towards the mergers have initially been reported. The unbundling of certain mergers has been mooted. The outcomes of these mergers must therefore be evaluated.Methodology: A total of 329 questionnaires were collected from academic and non-academic staff at three comprehensive universities. Descriptive statistics were calculated and multiple regression analysis was conducted.Findings: The empirical results show, amongst other things, that (1) perceptions about merger goal success are significantly related to the organisational commitment and job performance intentions of employees, (2) organisational commitment levels are average and should be increased, (3) perceptions about workload fairness are significantly related to the organisational commitment of employees, and (4) employees have experienced an increased workload.Value of study: The study emphasises the necessity of the continual management of merger goal successes, workload distributions, and administration processes and resources (especially an empowered staff) in the pursuit of stable educational environments in these institutions.Conclusion: Managers of higher education institutions should pursue prudent strategic financial spending and continuously manage the job performance intent and organisational commitment of their staff members. If this is not done, positive perceptions of merger successes could decrease. Such a situation could perpetuate unstable conditions at already affected merged institutions and even cause stable ones to deteriorate.

scholarly journals Determine Process Training Key Factors and Job Performance in Higher Education Sector

2018 ◽  
Vol 7 (4.15) ◽  
pp. 477 ◽  
Author(s):  
Z. M. Sharif ◽  
T. F. Obaid ◽  
B. M. Eneizan ◽  
M. S.S. Abumandil
Keyword(s):  
Higher Education ◽  
Job Performance ◽  
Knowledge Sharing ◽  
Academic Staff ◽  
Target Population ◽  
Training Transfer ◽  
Education Sector ◽  
Key Factors ◽  
Mediating Role ◽  
Transfer Climate

The study was proposed to determine key factors in process training and job performance in higher education sector. These has been a sufficient number of studies suggesting that knowledge sharing, transfer climate and motivation to share knowledge facilitate employee training transfer and might increase job performance. There researches about the process training are still inconclusive in the Palestinian context as there is ambiguity that process-training factors such as knowledge sharing, transfer climate and motivation to share knowledge are associated with training transfer and job performance. Hence the current research aimed to examine how process training factors are related to job performance and to investigate the mediating role of training transfer in this relationship. Being quantitative in nature and having a target population of 7651 academic staffs a random sample of 300 comprises of academic staff from different Palestinian higher education institutes. The result suggested that the relationship of transfer climate and job performance is significantly mediated by training transfer. The study provides the discussion and recommendations too.  

scholarly journals Determine Process Training Key Factors and Job Performance in Higher Education Sector

2018 ◽  
Vol 7 (4.15) ◽  
pp. 477
Author(s):  
Z. M. Sharif ◽  
T. F. Obaid ◽  
B. M. Eneizan ◽  
M. S.S. Abumandil
Keyword(s):  
Higher Education ◽  
Job Performance ◽  
Knowledge Sharing ◽  
Academic Staff ◽  
Target Population ◽  
Training Transfer ◽  
Education Sector ◽  
Key Factors ◽  
Mediating Role ◽  
Transfer Climate

The study was proposed to determine key factors in process training and job performance in higher education sector. These has been a sufficient number of studies suggesting that knowledge sharing, transfer climate and motivation to share knowledge facilitate employee training transfer and might increase job performance. There researches about the process training are still inconclusive in the Palestinian context as there is ambiguity that process-training factors such as knowledge sharing, transfer climate and motivation to share knowledge are associated with training transfer and job performance. Hence the current research aimed to examine how process training factors are related to job performance and to investigate the mediating role of training transfer in this relationship. Being quantitative in nature and having a target population of 7651 academic staffs a random sample of 300 comprises of academic staff from different Palestinian higher education institutes. The result suggested that the relationship of transfer climate and job performance is significantly mediated by training transfer. The study provides the discussion and recommendations too.   

scholarly journals The effect of leader-member exchange on job performance of academic staff: An empirical evidence from higher education institutions

2018 ◽  
Vol 15 (2) ◽  
pp. 1129
Author(s):  
Mehdi Duyan ◽  
Süleyman Murat Yıldız
Keyword(s):  
Higher Education ◽  
Job Performance ◽  
Higher Education Institutions ◽  
Academic Staff ◽  
Empirical Studies ◽  
Educational Institutions ◽  
Leader Member Exchange ◽  
Member Exchange ◽  
Team Productivity ◽  
The Relationship

Recently, the relationship between leader-member exchange and job performance has become more interesting subject among researchers. However, the literature has a paucity of empirical studies conducted in the higher education institutions; therefore, the relationship between these two variables is not clear. Hence, the purpose of this study was to examine the effect of leader-member exchange on the job performance of academic staff in higher educational institutions. The data for the study were collected from the academic staff (n=174) of five faculties of sport sciences in Turkey. The LMX-7 scale developed by Scandura and Graen (1984) was used to determine the quality of the interactions between leaders (i.e., administrators) and members (i.e., academic staff). Sigler and Pearson’s (2000) job performance scale, which is a modified version of Kirkman and Rosen’s (1999) team productivity scale, was used to measure job performance. The findings exposed a statistically significant positive effect of leader-member exchange on job performance (p<0.05).

scholarly journals PENGARUH MANAGERIAL COMPETENCY DAN LEARNING ORIENTATION TERHADAP JOB PERFORMANCE MELALUI ENTREPRENEURIAL LEADERSHIP PADA UNIVERSITAS NEGERI SURABAYA

2021 ◽  
Vol 9 (4) ◽  
pp. 1601-1612
Author(s):  
Hafizh Amrullah
Keyword(s):  
Higher Education ◽  
Job Performance ◽  
Structural Equation ◽  
Work Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Learning Orientation ◽  
Entrepreneurial Leadership ◽  
Managerial Competence ◽  
Positive Effect

Higher education seeks to maximize managerial competence and learning orientation in job performance. Higher education requires efforts to improve work performance in order to develop and progress. To achieve this, universities need to improve successful entrepreneurial leadership in running organizations in order to create a better learning atmosphere. This study aims to determine the effect of managerial competence and learning orientation on job performance through entrepreneurial leadership at the Universitas Negeri Surabaya. This research was conducted on 50 leaders around the Universitas Negeri Surabaya. Hypothesis testing using Structural Equation Model (SEM) and analysis method using Partial Least Square (PLS). The results of the study reveal that managerial competence can have a positive influence on job performance; learning orientation has a positive effect on job performance; managerial competence has a positive effect on job performance through entrepreneurial leadership; and learning orientation has a positive effect on job performance through entrepreneurial leadership. This study provides significant implications for theories and investigations of strengthening university leadership and provides evidence on how such leadership has significance for good job performance

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