Analisis Video Comments to Video Views Ratio Instagram Pada 5 Sepatu Lokal Terbaik Versi Dr. Tirta
The era of the Industrial Revolution 4.0 gave a very significant change not only in terms oftechnology, but also in terms of marketing. Be it service marketing or product marketing.Usually when we market a service or product at least we have to give a little effort. Supposewe have to go to a nearby radio outlet or newspaper print media. Nowadays with the rapiddevelopment of technology, we can do marketing from anywhere only through an object thatwe call a smartphone or smart phone. The purpose of this study is to determine the credibilityvalue of the Instagram account performance of the 5 Best Local Shoe Brands version of Dr.Tirta. There are several steps that must be taken in this research, so as to be able to find thefirst rank of the Instagram account of the Best Local Shoe Brand version of Dr. Tirta that hasthe best performance. In this study, Compass Shoes have better performance credibility thanother local shoe brands.