scholarly journals Analisis Post To Subscribe Youtuber Pada 10 Youtuber Indonesia Dengan Jumblah Subscribe Terbanyak

2022 ◽  
Author(s):  
Kristiani Servian Ambung
Keyword(s):  

Youtube merupaan salah satu media yang menjadi sumber informasi bagi para konsumenmillenials untuk membantu mereka dalam membentu minat sekaligus pengambilan keputusan pemeblian. Beragam macama video konten dengan tujuan mulai dari hiburan sampe edukasiminformasi, dibuat oleh pihak indenpenden baik perusahan maupun individu telah tersedia di Youtube, Beauty vlogger adalah salah satu pihak yang membuat video konten di YouTube, dimana video yang mereka breisi tentang segala sesuatu informasi mengenai dunia kecantikan. Beberapa beauty vlogger memeiliki basis pengikut berusia millenials dengan jumblah yang sangat besar, yang menjadian mereka sebagi online opinion leader bagi para konsumen millenias.

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 31539-31550 ◽  
Author(s):  
Bo Zhang ◽  
Yanhong Bai ◽  
Qian Zhang ◽  
Jie Lian ◽  
Meizi Li

2004 ◽  
Vol 190 (2) ◽  
pp. 413-421 ◽  
Author(s):  
Jane E Sisk ◽  
Ann Lennarson Greer ◽  
Martha Wojtowycz ◽  
Lani B Pincus ◽  
Richard H Aubry

2017 ◽  
Vol 26 (4) ◽  
pp. 375-385 ◽  
Author(s):  
Tuğba Özbölük ◽  
Yunus Dursun

Purpose This paper aims to investigate the different types of members based on their roles within an online brand community dedicated to Apple. Design/methodology/approach Design/methodology/approach Data are drawn from an 18-month netnographic study, including participant and non-participant observation. Findings Findings reveal that members of the online brand community share a common goal but they are heterogeneous in many respects. In this research, five different types of brand community members are identified: learner, pragmatist, activist, opinion leader and evangelist. These findings emphasize the heterogeneity of the brand community or the differences of members and subgroups they form in the community. Practical implications This paper offers some insights for brand managers. There are different sub-tribes in online brand communities and these sub-tribes develop their own meanings of the brand. This means that online brand communities do not form one single homogenous target group and can be segmented into subgroups. Findings also offer a deeper understanding of negative characteristics of online brand community members. The role “activist” found in this study may be crucial for marketers, as activists can represent the negative side of online brand communities. Originality/value The literature on brand communities has focused predominantly on the homogeneity of these communities. This paper extends the literature by demonstrating the heterogeneity in an online brand community. The paper contributes to the brand community literature by substantiating that online brand community members can be segmented into subgroups based on their roles within the community. In addition, the paper extends the existing literature on brand communities that has overlooked the destructive consumer roles.


2021 ◽  
Vol 10 (10) ◽  
pp. 472-473
Author(s):  
Sharon Bennett

Sharon Bennett details her recent meeting with the Nursing and Midwifery Council and discusses the work that goes into being a key opinion leader


Author(s):  
Nataliia Odarchuk ◽  
◽  
Elina Koliada ◽  
Iryna Kalynovska ◽  
◽  
...  

The article explores the image of the Ukrainian orthodox priest of the beginning – middle of the 20th century by analyzing the literary works of Liubov Vasyliv-Baziuk, a contemporary Canadian writer of the Ukrainian origin. Liubov Vasyliv-Baziuk was born and brought up in Western Ukraine in the family of an orthodox priest. For this reason the idea of love for the Ukrainian church, which has been plundered and destroyed for centuries is one of the leading in the authoress’ works. The struggle of the Orthodox Church for the right to exist, establish, and expand itself on the Ukrainian lands fills Vasyliv-Baziuk’s creative heritage. Living amidst high morality principles, surrounded by sacred literature as well as priests, bishops, and metropolitans, Vasyliv-Baziuk couldn’t help absorbing the most precious and valuable from the spiritually close people. Her father was an example of sacrificial love, devoted service to God and people, and readiness for self-abnegation for the sake of his neighbor. It is because of this that the Orthodox priest is depicted in Vasyliv-Baziuk’s books as a completely positive character and is represented through a set of chronological events in the way the authoress perceives them. The created image of a Ukrainian priest is collective; it is not based on one character, rather on several. It is composed of features of priest Yosyp, Liubov’s father, Archimandrite Serafym, her grandfather, who took monastic vows after his wife’s death, priest Vasyl Varvariv, her uncle, priests Hlib and Marko, Metropolitan Ilarion, and others, who appear on the pages of the books «They served Church and the Ukrainian people», «In the whirl of the totalitarian regimes», and «The roads of life». The wholeness of a character is designed as a totality of its constituents which in their turn represent everyday life of the character, his social activity, inner world etc. After a thorough analysis of the works by Liubov Vasyliv-Baziuk we have come to a conclusion that the image of the priest is composed of the following constituents: parish priest, priest-confessor, priest-prayer, priest-educator, priest-parent, priest-patriot, priest-diplomat, priest-opinion leader, and priest-manager. Each constituent has been described in the article and confirmed by citations from the literary works. Not all the characters of the priests whom we come across in the books possess all the above components, but collectively they create an integral image of the priest. The authoress succeeds in reaching the objective portrayal of the then clergy’s life and creating in the readers’ minds an ideal image of the Ukrainian Orthodox priest, who has an educational potential and can be a worthy example to follow.


2021 ◽  
pp. 089443932110415
Author(s):  
Vanessa Russo ◽  
Emiliano del Gobbo

The object of this research is to exploit the algorithm of Twitter’s trending topic (TT) and identify the elements capable of guiding public opinion in the Italian panorama. The underlying hypotheses that guide the whole article, confirmed by the research results, concern the existence of (a) a limited number of elements at the base of each popular hashtag with very high viral power and (b) hashtags transversal to the themes detected by the Twitter algorithm that define specific opinion polls. Through computational techniques, it was possible to extract and process data sets from six specific hashtags highlighted by TT. In a first step through social network analysis, we analyzed the hashtag semantic network to identify the hashtags transversal to the six TTs. Subsequently, we selected for each data set the contents with high sharing power and created a “potential opinion leader” index to identify users with influencer characteristics. Finally, a cross section of social actors able to guide public opinion in the Twittersphere emerged from the intersection between potentially influential users and the viral contents.


2021 ◽  
Vol 32 (2) ◽  
pp. 36-49
Author(s):  
Lu An ◽  
Junyang Hu ◽  
Manting Xu ◽  
Gang Li ◽  
Chuanming Yu

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.


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