scholarly journals Simulation research on online marketing strategies of branded agricultural products based on the difference in opinion leader attitudes

2020 ◽  
Author(s):  
Meng-jie Liao ◽  
Jian Zhang ◽  
Rui-mei Wang ◽  
Lin Qi
Keyword(s):  
Opinion Leader ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Agricultural Products ◽  
Simulation Research ◽  
The Difference

‘Insofar as the Ruby Wine Seduces Them’: Cultural Strategies for Selling Wine in Inter-war Burgundy

2009 ◽  
Vol 18 (1) ◽  
pp. 67-98 ◽  
Author(s):  
PHILIP WHALEN
Keyword(s):  
Historical Memory ◽  
Marketing Strategies ◽  
Agricultural Products ◽  
Wine Industry ◽  
World's Fair ◽  
Cultural Performance ◽  
Cultural Strategies ◽  
Cultural Intermediaries ◽  
Regional Leaders ◽  
Popular Festivals

AbstractBurgundians developed new cultural strategies to market their wines during the inter-war years. Regional leaders, cultural intermediaries and the wine industry collaborated to overcome overproduction, prohibition and foreign as well as regional competition by exploiting the concept of terroir to develop a repertoire of popular festivals such as the Gastronomic Fair of Dijon, the Paulée of Meursault, Saint Vincent parades, an annual wine auction at the Hospice in Beaune and a Burgundian Pavilion at the 1937 World's Fair in Paris. These drew attention to the unique qualities of their wines and suggested how they might be best consumed. This aggressive marketing strategy was so successful that it became a model for French agricultural products promoted through the système d'appelation d'origine controlée. The result united natural resources, historical memory, marketing strategies and cultural performance into an imaginative and enduring form of commercial regionalism.

scholarly journals Leveraging Social Media for Development in Organisations

2017 ◽  
Vol 13 (4) ◽  
pp. 201
Author(s):  
Ajith Sundaram
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Detailed Analysis ◽  
Computer Systems ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Potential Customers ◽  
Marketing Approach

Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influence marketing as well.

Numerical Simulation Research on the Shape of Top Coal Drawn-Body in Gently Inclined Seam

2012 ◽  
Vol 468-471 ◽  
pp. 2248-2254
Author(s):  
Qiang Li ◽  
Wan Kui Bu ◽  
Hui Xu ◽  
Xiao Bo Song
Keyword(s):  
Numerical Simulation ◽  
Numerical Model ◽  
Random Medium ◽  
Body Movement ◽  
The Other ◽  
Simulation Research ◽  
Research Results ◽  
Shape Equation ◽  
The Difference ◽  
Meso Scale

The numerical model of top coal drawing in gently inclined seam is built based on PFC2d software. By comparing with the theory of drawn-body movement law, it can be obtained that the shape of top coal drawn-body accords with the theory of random medium movement. The research results show that the form of the shape equation of top coal drawn-body is uniform while the top coal caving angle is different. On the other hand, with the difference of top coal caving angle and drawing height, the shape of top coal drawn-body is differential at the meso scale, which depends on the parameters of the shape equation of top coal drawn-body.

scholarly journals Online marketing of agricultural products during COVID pandemic: Farmers and customers perspectives

2021 ◽  
Vol 3 (Special Issue 6S) ◽  
pp. 94-101
Author(s):  
Ajitha K ◽  
Samuel Joseph C ◽  
Mahila Vasanthi Thangam D
Keyword(s):  
Online Marketing ◽  
Agricultural Products

Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

Simulation Research of Asynchronous Motor Direct Torque Control System Based on MATLAB

2014 ◽  
Vol 577 ◽  
pp. 364-367
Author(s):  
Guo Hong Li ◽  
Yi Li
Keyword(s):  
Vector Control ◽  
Asynchronous Motor ◽  
Direct Torque Control ◽  
Torque Control ◽  
Simulation Research ◽  
Startup Time ◽  
Vector Theory ◽  
The Difference ◽  
In Virtue Of ◽  
Excellent Stability

Compared with vector control, direct torque control (DTC) spurned coupling idea and canceled circumgyration coordinates transform. By detecting motor’s stator voltage and current, along with calculating motor’s flux and torque in virtue of the instantaneous space vector theory, DTC controlled flux and torque directly according to the difference between the detecting value and design value. DTC also reduced calculation amount and overcomed the flaw that the system was disturbed by motor’s parameters easily, which were the problems in the vector control. On the basis approach mentioned above, this paper realized the system simulation using DTC. Simulation shows that asynchronous motor control has favorable ability of speed adjusting, short startup time, excellent stability.

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