Profiling the Users of High Influence on Social Media in the Context of Public Events

2021 ◽  
Vol 32 (2) ◽  
pp. 36-49
Author(s):  
Lu An ◽  
Junyang Hu ◽  
Manting Xu ◽  
Gang Li ◽  
Chuanming Yu
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Emergency Management ◽  
Emotional Support ◽  
Opinion Leader ◽  
Negative Effects ◽  
The Public ◽  
Public Events ◽  
Social Media Platforms ◽  
Influential Users

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.

How do emergency managers use social media platforms?

2014 ◽  
Vol 12 (3) ◽  
pp. 251 ◽  
Author(s):  
DeeDee M. Bennett, PhD
Keyword(s):  
United States ◽  
Social Media ◽  
Emergency Management ◽  
General Public ◽  
The United States ◽  
The Public ◽  
Management Agency ◽  
Emergency Managers ◽  
Different Types ◽  
Social Media Platforms

Social media platforms are increasingly becoming a useful tool for victims, humanitarians, volunteers, and the general public to communicate during disasters. Research has shown that there are multiple advantages to using social media and the applicability of these platforms crosses several different types of disasters (human-caused, natural, and terrorist) here in the United States and abroad. However, some emergency management agencies have been reluctant to use social media as one of their many communications tools. In this study, the usefulness of social media for emergency management was examined over a 30-day period following a series of tornadoes. Using an observational approach, the public posts disseminated from an emergency management agency were analyzed to determine how two social media platforms were used. The findings show how emergency management agencies could leverage the connectedness of social media to reach victims and make unlikely partnerships.

Social media best practices in emergency management

2016 ◽  
Vol 14 (2) ◽  
pp. 113 ◽  
Author(s):  
Ashley Siskey, MS ◽  
Tanveer Islam, PhD, CFM
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Emergency Management ◽  
Nationwide Survey ◽  
Daily Basis ◽  
The Public ◽  
Emergency Managers ◽  
Social Media Platforms ◽  
Use Of Social Media

Social media platforms have become popular as means of communications in emergency management. Many people use social media sites such as Facebook and Twitter on a daily basis including during disaster events. Emergency management agencies (EMAs) need to recognize the value of not only having a presence on social media but also actively engaging stakeholders and the public on these sites. However, identifying best practices for the use of social media in emergency management is still in its infancy. The objective of this article is to begin to create or further define best practices for emergency managers to use social media sites particularly Facebook and Twitter in four key areas: 1) implementation, 2) education, 3) collaboration, and 4) communication. A list of recommendations of best practices is formulated for each key area and results from a nationwide survey on the use of social media bycounty EMAs are discussed in this article.

scholarly journals Can Social Media Incivility Induce Enthusiasm?

2020 ◽  
Vol 84 (S1) ◽  
pp. 284-308
Author(s):  
Spyros Kosmidis ◽  
Yannis Theocharis
Keyword(s):  
Social Media ◽  
Negative Emotions ◽  
Emotional Reactions ◽  
Negative Effects ◽  
The Public ◽  
Attitudes And Behaviors ◽  
Heterogeneous Effects ◽  
Survey Experiments ◽  
Social Media Platforms ◽  
Emotional Effects

Abstract  Most studies of online incivility report negative effects on attitudes and behaviors of both the victims and the audiences who are exposed to it. But while we have extensive insights about the attitudinal and behavioral consequences of incivility, less emphasis has been paid on its emotional effects. We conduct a series of survey experiments using statements posted on Twitter by elite actors along with the comments they receive and measure the emotional reactions of the public in relation to the content of the original post. We find that when the raw information is accompanied by uncivil commentary (compared to civil or no commentary), respondents express higher levels of positive and lower levels of negative emotions. Further analysis of heterogeneous effects focusing on partisanship shows that the effects are primarily driven by those who are generally expected to agree with the expert’s claim. The broader consequences of incivility as entertainment on social media platforms are discussed.

scholarly journals PRODUKSI KONTEN VISUAL DAN AUDIOVISUAL MEDIA SOSIAL LEMBAGA SENSOR FILM

Jurnal Common ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 39-55
Author(s):  
Naurah Thifalia ◽  
Santi Susanti
Keyword(s):  
Social Media ◽  
Film Industry ◽  
Secondary Data ◽  
Negative Effects ◽  
The Public ◽  
Sensor Film ◽  
Study Approach ◽  
Film Censorship ◽  
Social Media Platforms

Indonesian Film Censorship Institution (Lembaga Sensor Film/LSF) uses the existence of social media to increase public knowledge about the LSF's role in the world of Indonesian cinema. As a government agency, LSF uses social media to share, increase public participation, collaboration, and assume the risk of fake news. Through social media, LSF intends to build an image, and educate the public to protect against the negative effects of film and promote the Indonesian film industry. This research reveals the content production on social media platforms used by the Film Censorship Institution (LSF) to convey information to the public. This study uses a qualitative method with a case study approach. Interviews, observation used to collect data, while literature review, and documents relevant to the research used as secondary data. Data analyzed using interactive data analysis techniques from Miles & Huberman. The results showed LSF uses Instagram, Facebook, and Twitter to convey visual and audiovisual information to the public. The visual content produces in four stages, ideas, visualization, revision, and final artwork (publication). The audiovisual content organizes in three stages, pre-production, production, and post-production. Changes in social media content increased LSF's Instagram, Twitter, and Facebook followers in six months. Keywords: content, social media, visual, audiovisual, film industry.

Kim Kardashian: the Leader of the Influencers

2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan
Keyword(s):  
Social Media ◽  
The United States ◽  
Armenian Genocide ◽  
The Public ◽  
Self Defense ◽  
Global Commerce ◽  
The World ◽  
Social Media Platforms ◽  
International Issues ◽  
Global Influence

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.

Opportunities for Qualitative Analysis of Social Media Platforms in Dietetic Research and Practice

2020 ◽  
pp. 1-5
Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Online News ◽  
News Article ◽  
Discussion Forums ◽  
Research And Practice ◽  
The Public ◽  
Related Data ◽  
Social Media Platforms ◽  
Article Comment

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Is Social Media a Digital Pulpit? How Evangelical Leaders Use Twitter to Encourage the Faithful and Publicize Their Work

2019 ◽  
Vol 8 (3) ◽  
pp. 309-339 ◽  
Author(s):  
Ryan P. Burge ◽  
Miles D. Williams
Keyword(s):  
Social Media ◽  
Natural Extension ◽  
Religious Leaders ◽  
Political Language ◽  
Political Issues ◽  
The Public ◽  
Political Commentary ◽  
Religious Communication ◽  
Theories Of Religion ◽  
Social Media Platforms

Social media is altering how some religious leaders communicate with their followers and with the public. This has the potential to challenge theories of religious communication that have been developed through the study of traditional modes such as sermons. This study examines how leaders in U.S. evangelicalism take advantage of the public platform provided by Twitter. Using over 85,000 tweets from 88 prominent evangelical leaders, we find that these leaders often use their social media platforms as a natural extension of their current modes of communication. More specifically, evangelical leaders use their account to encourage and inspire their followers, while also conveying information about upcoming personal projects such as tours and book releases. In a small number of cases, evangelical leaders do make reference to political issues, but those individuals are ones who have already built a brand based on political commentary. Speaking broadly, the usage of political language by evangelical leaders is rare. The paper concludes with a discussion of how this analysis advances theories of religion and communication.KeywordsTwitter – social media – evangelicals – leaders

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