Pengkajian Konsep Orientasi Pasar
Keyword(s):
Market orientation is an implementation of marketing concept. Despite market orientation concept can be approached through market driven and driving market approaches, the constructs develop the concepts still reflect the market driven. This article tries to sinergize market orientation concept to customer learning in order to make the operationalization more effective. customer learning is synthesize result of market driven and driving market approaches, learning theory, and perception as precursor of behavior
Keyword(s):
2016 ◽
Vol 56
(1)
◽
pp. 122-135
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2011 ◽
Vol 1
(1)
◽
pp. 99
Market-driving versus market-driven: Divergent roles of market orientation in business relationships
2004 ◽
Vol 33
(3)
◽
pp. 207-217
◽
2003 ◽
Vol 80
(2)
◽
pp. 368-390
◽
Keyword(s):