scholarly journals THE EMERGENCE OF A HOLISTIC MARKETING CONCEPT IN THE MARKET ORIENTATION CONSTRUCT - VALIDATION OF A NEW MEASUREMENT TOOL

2021 ◽  
Vol 21 (1) ◽  
pp. 29-41
Author(s):  
Bence Kovács ◽  
Zoltán Szakály ◽  
Enikő Kontor
Keyword(s):  
Market Orientation ◽  
Construct Validation ◽  
Measurement Tool ◽  
Marketing Concept

Market-Oriented Destination Marketing

2016 ◽  
Vol 56 (1) ◽  
pp. 122-135 ◽  
Author(s):  
Nathaniel D. Line ◽  
Youcheng Wang
Keyword(s):  
Market Orientation ◽  
Operational Definition ◽  
Destination Marketing ◽  
Marketing Concept ◽  
Marketing Organization ◽  
Marketing Environment ◽  
Stakeholder View ◽  
Definition Of ◽  
Nomological Validity ◽  
Destination Marketing Organization

As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-stakeholder view of the marketing concept and develops its attendant operational construct. Referred to herein as a multistakeholder market orientation (MSMO), this construct is proposed and operationalized as reflective of the extent to which a destination marketing organization (DMO) implements the marketing concept across the stakeholder spectrum. The nomological validity of this construct is established by testing the effect of the proposed MSMO construct on DMO performance.

scholarly journals Pengaruh Orientasi Pasar terhadap Nilai Inovasi, Keunggulan Bersaing, Kinerja Unit Usaha dan Jasa Berbasis Syari’ah. (Studi Kasus unit Usaha dan Jasa berbasis Syari’ah di Wilayah Malang Raya)

El Dinar ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 13
Author(s):  
Syahirul Alim
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Market Share ◽  
Significant Influence ◽  
Statistical Tests ◽  
Target Market ◽  
Marketing Concept ◽  
Organizational Goals ◽  
Business Units

<p>The marketing concept states that to achieve organizational goals such as market share and profitability depends on the company's ability to determine the needs and wants of the target market and satisfy it more effectively and efficiently than its competitors.<br />The purpose of this study is to examine whether pangaruh between market orientation, innovation value and competitive advantage to the performance of business units and services based on sharia. The results of statistical tests show that market orientation has a significant influence on the value of innovation. Market orientation with competitive advantage has significant influence. The value of innovation with competitive advantage has significant influence. The market orientation with the performance of sharia-based business units and services has no significant effect. This study proves that the value of innovation and competitive advantage is the intervening variable to create the performance of shariah-based business units and services.</p>

scholarly journals Aligning profit making organisations’ strategy to the public sector for improved performance: Market orientation

2015 ◽  
Vol 13 (1) ◽  
pp. 574-582
Author(s):  
Daniel Chigudu
Keyword(s):  
Public Sector ◽  
Service Delivery ◽  
Market Orientation ◽  
Process Approach ◽  
Marketing Concept ◽  
Organisational Performance ◽  
Related Literature ◽  
The Public ◽  
Sector Performance ◽  
Improved Performance

This study is a review of the market orientation concept in relation to performance in the public sector. Related literature reveals a positive correlation of market orientation and public sector performance. Although the MARKOR scale, a process approach and the behavioural approach show a significant organisational performance in the profit making organisation, these models appear to have focussed mainly on generic issues in the public sector. The SERVQUAL instrument attempts to only gauge service delivery quality and not the implementation of the marketing concept which defines market orientation. This paper attempts to fill this gap by examining public sector benefits of market orientation. The contribution prompts public sector organisations to embrace market orientation and in turn enhance performance.

scholarly journals Markaðsáherslur og markaðshneigð

2004 ◽  
Vol 1 (1) ◽  
pp. 3
Author(s):  
Þórhallur Örn Guðlaugsson
Keyword(s):  
Market Orientation ◽  
Marketing Concept

Markaðshneigð (e. market orientation) má lýsa sem einkenni á fyrirtækjamenningu, sem birtist þannig að starfsmenn leggja sig fram við að veita viðskiptavininum, sem mestan ávinning af viðskiptum sínum við fyrirtækið. Markaðshneigð má einnig lýsa sem hegðun er styður markaðsáhersluna (e. marketing concept). Sú hegðun einkennist af víðtækri þekkingaröflun á breytingum í markaðsumhverfinu, miðlun þeirrar þekkingar til eininga skipulagsheildarinnar og að viðbrögð hennar taki mið af þekkingunni. Viðfangsefni þessarar greinar er markaðshneigð og markaðsáherslur og er augum sérstaklega beint að því hvort opinber fyrirtæki geti, út frá forsendum markaðshneigðar, tileinkað sér markaðshneigð og markaðsleg vinnubrögð. Það er mat höfundar, byggt á skoðun á stóru opinberu þjónustufyrirtæki, að þannig fyrirtæki geti tileinkað sér markaðshneigð í auknum mæli. Ýmsar hindranir séu þó í veginum sem m.a. má rekja til fyrirtækjamenningar og –skipulags. Einnig kemur fram í umræðunni að pólitískur hugsunarháttur getur verið skammt undan þegar um opinber fyrirtæki er að ræða. Hann getur haft neikvæð áhrif á viðleitni fyrirtækja til að auka markaðshneigð og markaðsleg vinnubrögð.

Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran

2011 ◽  
Vol 1 (1) ◽  
pp. 99
Author(s):  
Siti Noor Hidayati
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Customer Orientation ◽  
Marketing Concept ◽  
Multiple Correlation ◽  
Vital Importance ◽  
Corporate World ◽  
Marketing Function ◽  
Competitor Orientation ◽  
Test Result

<span><em>These days corporate world faces tight competition, so that </em><span><em>marketing function in company become of vital importance. One of the </em><span><em>strategies to interrogate that by using marketing concept. Implementation of </em><span><em>marketing concept that is market orientation, consist of customer </em><span><em>orientation, competitor orientation and inter function coordination, and also </em><span><em>competitive advantage will improve efficacy of industrial effort. </em><span><em>Research on 50 respondent of batik industry in Yogyakarta showed that </em><span><em>customer orientation, competitor orientation, inter function coordination and </em><span><em>competitive advantage proven improve efficacy of industrial effort by </em><span><em>significant, both all variable (F-test) and also partially (t-test). Result of </em><span><em>multiple correlation very strong (R = 0.92), most dominant variable is </em><span><em>customer orientation (highest r</em><span><em>2</em><span><em>).</em></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span>

scholarly journals Pengkajian Konsep Orientasi Pasar

2019 ◽  
Author(s):  
Eddi Suprayitno
Keyword(s):  
Market Orientation ◽  
Learning Theory ◽  
Marketing Concept ◽  
Customer Learning ◽  
Market Driven

Market orientation is an implementation of marketing concept. Despite market orientation concept can be approached through market driven and driving market approaches, the constructs develop the concepts still reflect the market driven. This article tries to sinergize market orientation concept to customer learning in order to make the operationalization more effective. customer learning is synthesize result of market driven and driving market approaches, learning theory, and perception as precursor of behavior

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