scholarly journals Pengaruh Promosi dan Kepuasan Nasabah Terhadap Peningkatan Pemasaran Kartu Kredit Pada BANK MEGA.Tbk Cabang Makassar

2018 ◽  
Author(s):  
Sofyan Hamid Indar
Keyword(s):  
Customer Satisfaction ◽  
Credit Card ◽  
Bank Credit

This study aims to determine the effect of promotion and customer satisfaction to Mega Bank credit card marketing, both partial and simultaneous.This study uses a sample of 30 respondents, where respondents will be asked for feedback on the questions in the questionnaire were distributed, this research also use Software SPSS.21 as a tool to calculate the data to be used.Research found that having an negative and significant promotion of the sale of Mega Bank credit card while the customer satisfaction and significant effect on the Mega Bank credit card while at the same test between variables promotion and customer satisfaction significantly influence kredi card sales at Bank Mega Branch Makassar

scholarly journals Application of Recommender System for Spending Habits Based Campaign Management

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 7
Author(s):  
Tuğçe Süheyla Kaya ◽  
Murat Gezer ◽  
Sevinç Gülseçen
Keyword(s):  
Customer Satisfaction ◽  
Recommender System ◽  
Credit Card ◽  
Recommendation System ◽  
Least Square ◽  
Bank Credit ◽  
Private Bank ◽  
Campaign Management

Nowadays, banks are working on finding a suitable campaign for every customer profile. With this study, we aimed to develop a recommendation system that will direct the customer to the appropriate campaign. With the data received from a private bank, credit card transactions of the users were analyzed, and spending habits were modeled. We aimed to recommend the most suitable campaign to the users through the created models. Within the scope of the study, 662.088 credit card transactions performed by 4997 customers within three months were analyzed, and three campaigns were proposed for each customer as a result of the study. The ALS (Alternating Least Square) algorithm was used on Spark to establish the recommendation system. The primary purpose of the study is to increase customer satisfaction by finding unique users based on spending habits instead of campaigns that are applied collectively to customers by making a personalized campaign offer.

Ranjan and Platinum Card

2013 ◽  
pp. 1-11
Author(s):  
Ravichandran Ramamoorthy
Keyword(s):  
Customer Satisfaction ◽  
Credit Card ◽  
Management Development ◽  
Services Marketing ◽  
Graduate Courses ◽  
Post Graduate ◽  
Sequence Of Events ◽  
Loan Amount

The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and inconvenienced the customer. In the case, the focus on the customer helps in understanding that organizations need to initiate responses for customer satisfaction at their interface points, as expected by its customers. The case is suitable for use in courses on ‘Services Marketing’ for Post Graduate courses and Management Development Programmes.

Consumer expenditure by bank credit card

1978 ◽  
Vol 6 (2) ◽  
pp. 12-21
Author(s):  
Gillian Garcia
Keyword(s):  
Credit Card ◽  
Bank Credit ◽  
Consumer Expenditure

Competitive effects of Basel II on US bank credit card lending

2008 ◽  
Vol 17 (4) ◽  
pp. 478-508 ◽  
Author(s):  
William W. Lang ◽  
Loretta J. Mester ◽  
Todd A. Vermilyea
Keyword(s):  
Credit Card ◽  
Basel Ii ◽  
Bank Credit ◽  
Competitive Effects

scholarly journals Minat Masyarakat Kota Banda Aceh terhadap Kartu Kredit Bank

2018 ◽  
Vol 2 (2) ◽  
pp. 89
Author(s):  
Ismail Ismail
Keyword(s):  
Credit Card ◽  
Credit Cards ◽  
Cultural Dimensions ◽  
Bank Credit ◽  
Chi Square ◽  
Community Interest ◽  
The People ◽  
Bartlett’S Test ◽  
The City ◽  
Banda Aceh

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat masyarakat Kota Banda Aceh terhadap kartu kredit, untuk mengetahui faktor-faktor yang mempengaruhi minat Masyarakat Kota Banda Aceh terhadap kartu kredit Bank. Penelitian dilakukan di Kota Banda Aceh yang meliputi para nasabah kartu kredit Bank yang terdapat di Kota Banda Aceh.yaitu Nasabah Bank sebagai berikut; (1). Bank BRI, (2). Bank BNI, (3). Bank Mandiri, (4). Maybank, (5). Bank BCA, (6). Bank Danamon, (7). Bank Bukopin, (8). Bank Permata, (9). Bank Panin. Dengan jumlah responden sebanyak 270 orang responden. Berdasarkan uji KMO and Bartlett’s test diperoleh nilai approx. Chi-Square sebesar 717.400 pada df = 21 dengan tingkat probabilitas sebsar 0,000, sehingga semua variabel yang dijadikan indikator sebagai penelitian ini dijadikan acuan oleh masyarakat Kota Banda Aceh untuk memiliki kartu kredit Bank. Faktor yang paling dominan yang menimbulkan minat masyarakat terhadap kartu kredit secara berurutan adalah dimensi kebudayaan, dimensi sosial, dimensi pribadi, dimensipsikologis, dimensi chievement, dimensi power dan dimensi affiliation. Kata kunci: Minat Masyarakat, Kartu Kredit Bank, Kota Banda Aceh. Abstract. The purpose of this study was to find out how the interest of the people of Banda Aceh City on credit cards, to find out the factors that influence the interest of the Banda Aceh City Community towards the Bank's credit card. The research was carried out in the city of Banda Aceh which included the customers of the Bank's credit card in the City of Banda Aceh. That is the Bank Customer as follows; (1). Bank BRI, (2). BNI Bank, (3). Bank Mandiri, (4). Maybank, (5). Bank BCA, (6). Bank Danamon, (7). Bank Bukopin, (8). Bank Permata, (9). Panin Bank. With the number of respondents as many as 270 respondents. Based on the KMO and Bartlett's test the values obtained were approx. Chi-Square is 717,400 at df = 21 with a probability level of 0,000 so that all the variables used as indicators for this study are used as references by the people of Banda Aceh to have a Bank credit card. The most dominant factors that cause public interest in credit cards in the sequence are cultural dimensions, social dimensions, personal dimensions, psychological dimensions, achievement dimensions, power dimensions, and affiliation dimensions.Keywords: Community Interest, Bank Credit Cards, Banda Aceh City.

scholarly journals Customer Preference For Alternative Credit Card Based Payment Methods: Some Empirical Evidence

2011 ◽  
Vol 3 (3) ◽  
pp. 137
Author(s):  
Gopala K. Ganesh ◽  
Erramilli M. Krishna
Keyword(s):  
Empirical Evidence ◽  
Credit Card ◽  
Consumer Preferences ◽  
Credit Cards ◽  
Mail Survey ◽  
Bank Credit ◽  
Background Characteristics ◽  
Customer Preference ◽  
Payment Methods ◽  
Store Credit

This article looks at consumer preferences for two major types of credit cards viz: (1) national credit cards i.e. bank credit cards and travel and entertainment cards that are typically accepted at a wide variety of establishments and (2) store credit cards whose acceptance is typically limited to stores that constitute a department store chain. Through a mail survey, an attempt is made to identify the reasons for card preferences and distinguishing background characteristics of individuals with a distinct preference.

Social Class and Commercial Bank Credit Card Usage

1969 ◽  
Vol 33 (1) ◽  
pp. 71-78 ◽  
Author(s):  
H. Lee Mathews ◽  
John W. Slocum
Keyword(s):  
Social Class ◽  
Commercial Bank ◽  
Market Segmentation ◽  
Credit Card ◽  
Bank Credit ◽  
Behavior Patterns ◽  
Purchasing Behavior ◽  
Use Patterns ◽  
Credit Card Usage

Relationships between an individual's social class and his purchasing behavior in using a commercial bank credit card are described in this article. Important card-use patterns with market segmentation implications were found. Membership in a social class influences patterns of credit card usage. Convenience and installment use of cards tend to vary by social class in a manner consistent with previous studies of social class behavior patterns.

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