Anxious and Status Signaling: Examining the Link between Attachment Style and Status Consumption and the Mediating Role of Materialistic Values

2021 ◽  
Author(s):  
Agata Gasiorowska ◽  
Michal Folwarczny ◽  
Tobias Otterbring

Attachment theory has recently been recognized as a potentially fruitful avenue for studying consumer behavior. However, few studies have examined the relationship between attachment styles and consumer preferences. Based on literature suggesting that individuals with anxious attachment styles have a particularly strong need for attention, we hypothesized and found that consumers with this attachment pattern displayed a higher propensity to purchase status-signaling goods than their peers with secure attachment styles. This effect was mediated by materialistic values, such that participants with an anxious attachment style reported the highest materialistic values. Additionally, and unlike previous scholarly work, we found evidence that an avoidant attachment style might be related to materialism. Together, the current findings highlight the importance of attachment theory in the study of status-signaling consumption and offer potential implications for research on social status and related research areas.

2020 ◽  
Vol 38 (1) ◽  
pp. 42-64
Author(s):  
Katherine Knies ◽  
Elizabeth A. Bodalski ◽  
Kate Flory

Prior literature indicates that insecure attachment styles (i.e., anxious or avoidant) and attention-deficit/hyperactivity disorder (ADHD) both have negative impacts on romantic relationships, but relatively little is known about how these factors interact among couples where one partner has ADHD and the other does not. One hundred and fifty-nine partners of adults with significant ADHD symptoms completed measures of their own attachment styles, their partner’s ADHD symptoms, and relationship quality. Anxious attachment was associated with lower romantic relationship quality, but avoidant attachment was associated with more positive relationship outcomes. Results also indicated that the negative effect of ADHD symptoms on romantic relationship quality may be exacerbated by a partner’s high level of anxious attachment. Though insecure attachment styles are generally thought to have a negative impact on romantic relationships, avoidant attachment was generally associated with more positive outcomes in this study. Several possible explanations based on theoretical support are included in the discussion along with clinical applications and future directions.


2017 ◽  
Vol 9 (2) ◽  
pp. 36
Author(s):  
Willem Verbeke ◽  
Frank Belschack ◽  
Richard P. Bagozzi ◽  
Rumen Pozharliev ◽  
Tsachi Ein-Dor

We first seek to explore the relationship between attachment styles of professional financial service customers and their ability to experience customer satisfaction and build relationships with a commercial bank. Secure attached people identify with the commercial bank, feel satisfied and are loyal with the commercial bank. Second, we question whether attachment styles and degrees of satisfaction are also reflected in a capacity to feel pleasure in attachments to luxury products, feel happiness and pro-activeness, develop positive relationships with others, and sleep well for multiple samples of non-commercial customers. Apparently, secure attached people form enjoyable attachments with luxury goods/brands. Equally, in life in general they show a proactive attitude and generosity toward others, and feel low envy. Anxious attachment style relates negatively with appraisal of and relationship formation with commercial banks, negatively with enjoyment and attachment to luxury goods, and negatively with generosity towards people and happiness. In addition, anxious attachment style relates positively with envy towards people and low sleep quality. Avoidant attachment style does not relate with any of the above variables except for a negative association with happiness with life in general. Finally, none of the attachment styles scales relates with the BIS-BAS scale, except that anxious attachment relates with the BIS scale, indicating largely that the attachment system does not function as an approach-avoidance system but helps in homeostatic regulation of stress due to the experience of quiescence with others. By studying how attachment styles affect people in commercial and general social domains we hope to pave the way for further exploration of the fundamental mechanisms that drive secure attached people as opposed to insecure attached people to generally experience positive emotions and outcomes in life. We tentatively suggest that compared to insecure attached people, secure attached people possess a different “style of being in the social world.”


2012 ◽  
Vol 1 (1) ◽  
pp. 34 ◽  
Author(s):  
LO Ying Tuan ◽  
Huam Hon Tat ◽  
Ahmad Sharifuddin Shamsuddin ◽  
Amran Md Rasli ◽  
Ahmad Jusoh

The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in brand personality. A total of 300 students were surveyed. Their attachment style and their response towards sincere and exciting personality and its brand attachment were assessed. Empirical study shows that anxious attachment style consumer preferred sincere brand personality, tends to be attached with it and did not respond to any changes in brand personality.  Avoidant attachment style people on the other hand have a stronger relationship with the exciting brand personality, are not likely to be attached to it and will respond to changes in brand personality. This study implies that marketers should get to know their targeted market’s attachment style prior coming out with the suitable brand personality.


2022 ◽  
pp. 026540752110616
Author(s):  
Rami Tolmacz ◽  
Rachel Bachner-Melman ◽  
Lilac Lev-Ari ◽  
Karen Almagor

Early experiences and childhood perceptions of interparental conflict (IPC) have consistently been shown to have detrimental consequences for future psychological adjustment, in particular for attachment and couple relationships during adolescence and adulthood. We hypothesized that 1. IPC would predict anxious and avoidant attachment styles, and three relational attitudes associated with couple relationships: sense of relational entitlement, pathological concern, and authenticity; and 2. Attachment style would mediate the associations between IPC and these three relational attitudes. Measures of perceived IPC, attachment orientations, relational entitlement, pathological concern, and authenticity in romantic relationships were completed online by 280 young adults aged 19–32. IPC was positively correlated with anxious and avoidant attachment styles, restricted and inflated sense of entitlement, and pathological concern and negatively with authenticity. A structural equations model showed that IPC predicted avoidant and anxious attachment styles, which positively predicted an inflated and restricted sense of relational entitlement and pathological concern and negatively predicted authenticity. Attachment styles fully mediated the relationships between IPC and the relational attitudes. IPC therefore seems to be related to imbalanced attitudes in romantic relationships, due in part to a propensity toward insecure attachment orientations. Children with insecure attachment who are exposed to significant levels of IPC may be at high risk for relationship problems later in life because of difficulties exposing their vulnerability, assessing need fulfillment realistically, and caring for themselves as well as others. They should therefore be helped to communicate their relational needs to significant others, in particular to their partners.


2018 ◽  
Vol 28 (2) ◽  
pp. 130-146 ◽  
Author(s):  
Sreejesh S. ◽  
Juhi Gahlot Sarkar ◽  
Abhigyan Sarkar ◽  
Abdolreza Eshghi ◽  
Anusree M.R.

Purpose Extant research evidence demonstrates that customer satisfaction in a service encounter is influenced by other customer perception (OCP). However, scholarly research on the impact of OCP on brand love and the moderating influence of customers’ attachment styles in the context of hospitality industry is scarce. The purpose of this paper is to fill this gap in the literature. Design/methodology/approach The data were collected from customers of five and three-star hotels in India. Regression-based process analysis (Hayes, 2013) was used to test the proposed set of hypotheses. Findings The data analysis shows that OCP predicts brand love through the mediation of satisfaction. Individual’s anxious attachment style positively moderates “other customer perception-satisfaction” relationship, and avoidant attachment style negatively moderates the same relationship. Thus the effect of OCP is positively moderated by anxious attachment style, and negatively moderated by avoidant attachment style. Originality/value The value of this study lies in quantitatively investigating the roles played by OCP and individual attachment styles in shaping brand love in hospitality industry. In contrast to findings from previous research, the findings from this study suggest that anxious attachment style positively influences brand satisfaction and formation of brand love.


Animals ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 315 ◽  
Author(s):  
Elena Gobbo ◽  
Manja Zupan

A dog’s aggressive behavior is influenced by external and internal factors, including its psychological profile. In this study, dogs’ and owners’ personalities and the owners’ attachment style to their dogs were identified and associated with owner-reported dog aggression towards humans and animals. Forty Slovenian owners participated with their dogs, of different breeds and aggression history, sorted into three groups (non-aggressive dogs, dogs aggressive towards humans, and dogs aggressive towards animals). The owners filled out three separate questionnaires that assessed dog aggression history towards different targets, owner’s personality and degree of insecure attachment styles to dogs; namely anxious and avoidant attachment. Dog personality was characterized using a standardized dog mentality assessment test, during which the dog was exposed to nine tasks, performed outside, and dogs were scored based on behaviors they exhibited. The results indicated that dogs which were aggressive towards humans were less sociable than non-aggressive dogs and this was associated with the higher neuroticism scores of their owners. We also found that dogs which were aggressive towards strangers had owners with lower scores for anxious attachment and that dogs which were aggressive towards owners had owners with higher scores for avoidant attachment. These results imply that the psychological profiles of both a dog and its owner influence dog aggression towards humans.


2003 ◽  
Vol 92 (3_suppl) ◽  
pp. 1135-1140 ◽  
Author(s):  
Mohammad Ali Besharat

During the last decade attachment theory has been used as a framework for understanding how adult relationships function. Attachment theory should focus exploration of whether attachment history might be related to later marital conflicts. The aim of this paper was to examine the relationship of attachment styles with marital conflicts. Subjects were 20 couples who entered couples therapy for their marital conflict and a sample of 20 university student couples All answered the Adult Attachment Inventory and the Golombok-Rust Inventory of Marital State. The university couples described themselves as more securely attached to their partners than the married couples. The Anxious and Avoidant styles were associated with greater problems in the marital relationship. Secure, Anxious, and Avoidant attachment styles seemed to be associated with the quality of marital relationships. Couples who exhibited a Secure attachment style tended to be involved in relationships characterized by greater interdependence, trust, commitment, and satisfaction whereas those with insecure styles tended to be characterized by more problems.


Animals ◽  
2020 ◽  
Vol 10 (9) ◽  
pp. 1679
Author(s):  
Jannine M. Lockyer ◽  
Jessica L. Oliva

Important physiological, performance, and relationship differences have been reported between companion and working dogs. This study aimed to investigate how human attachment styles manifest towards dogs, depending on the dog’s role. Seeing Eye Dog (SED) carer (n = 25) and Companion Dog Owner (CDO) (n = 78) avoidant and anxious attachment scores towards the dog in their care were compared. Feelings and motivations about being a SED carer or CDO were also investigated qualitatively. Significant differences were observed between pet avoidance, with avoidance scores significantly predicting SED carer group membership. Qualitative insights revealed more human prosocial motivations for becoming a SED carer, and more dog-related motivations for becoming a CDO, with CDOs more likely to consider their dog a ‘significant other’. This study corroborates findings supporting differences in human–dog relationships for working versus companion dogs. The potential impacts of human–dog attachment should be considered for SED success.


2015 ◽  
Vol 20 (2) ◽  
pp. 119-132 ◽  
Author(s):  
Laura F. Poteat ◽  
Kristen M. Shockley ◽  
Tammy D. Allen

Purpose – The purpose of this paper is to examine the mediating role of commitment in the relationship between protégés’ anxious attachment styles and feedback behaviors of both mentors and protégés. Design/methodology/approach – Data were collected from 100 academic protégé-mentor dyads, and reports from both members of the mentoring relationships were used to test hypotheses. Findings – The results suggested that protégé perceptions of mentor commitment and self-reported protégé commitment mediated the relationships between protégé anxious attachment style and protégé feedback seeking and feedback acceptance. Additionally, mentor perceptions of protégé commitment played an important role, mediating the relationships between protégé anxious attachment and quality and quantity of mentor feedback. Research limitations/implications – Taken together, the results reveal the important role of perceptions of partner commitment in high-quality mentoring behaviors. Originality/value – This study was among the first to examine feedback and commitment in academic mentoring relationships, particularly taking into account commitment of each member of the dyad as well as their perceptions of the other person’s commitment.


2016 ◽  
Vol 50 (12) ◽  
pp. 1161-1168 ◽  
Author(s):  
Naser Morina ◽  
Ulrich Schnyder ◽  
Matthis Schick ◽  
Angela Nickerson ◽  
Richard A Bryant

Background: Refugees can suffer many experiences that threaten their trust in others. Although models of refugee mental health have postulated that attachment securities may be damaged by refugee experiences, this has yet to be empirically tested. This study aimed to understand the relationship between the nature of traumatic experiences sustained by refugees and attachment styles. Method: In a cross-sectional study, treatment-seeking refugees ( N = 134) were assessed for traumatic exposure using the Harvard Trauma Questionnaire and Posttraumatic Diagnostic Scale. Attachment style was assessed using the Experiences in Close Relationship Scale. Results: Whereas gender and severity of interpersonal traumatic events predicted avoidant attachment style (accounting for 11% of the variance), neither these factors nor non-interpersonal trauma predicted anxious attachment. Conclusions: Exposure to interpersonal traumatic events, including torture, is associated with enduring avoidant attachment tendencies in refugees. This finding accords with attachment theories that prior adverse interpersonal experiences can undermine secure attachment systems, and may promote avoidance of attachment seeking. This finding may point to an important process maintaining poor psychological health in refugees affected by interpersonal trauma.


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