“I’ll Take a Shot for Every Like I Get on This Status”: Posting Alcohol- related Facebook Content Predicts Drinking Outcomes

2018 ◽  
Author(s):  
Erin Corwin Westgate ◽  
Kristen Lindgren

Objective:This study investigated whether self-reports of alcohol-related postings on Facebook by oneself or one’s Facebook friends were related to common motives for drinking and were uniquely predictive of self-reported alcohol outcomes (alcohol consumption, problems, and cravings).Method:Pacific Northwest undergraduates completed a survey of alcohol outcomes, drinking motives, and alcoholrelated Facebook postings. Participants completed the survey online as part of a larger study on alcohol use and cognitive associations. Participants were randomly selected through the university registrar’s office and consisted of 1,106 undergraduates (449 men, 654 women, 2 transgender, 1 declined to answer) between the ages of 18 and 25 years (M = 20.40, SD = 1.60) at a large university in the Pacific Northwest. Seven participants were excluded from analyses because of missing or suspect data.Results:Alcohol-related postings on Facebook were significantly correlated with social, enhancement, conformity, and coping motives for drinking (all ps < .001). After drinking motives were controlled for, self–alcohol-related postings independently and positively predicted the number of drinks per week, alcohol-related problems, risk of alcohol use disorders, and alcohol cravings (all ps < .001). In contrast, friends’ alcohol-related postings only predicted the risk of alcohol use disorders (p < .05) and marginally predicted alcohol-related problems (p = .07).Conclusions:Posting alcohol-related content on social media platforms such as Facebook is associated with common motivations for drinking and is, in itself, a strong predictive indicator of drinking outcomes independent of drinking motives. Moreover, self-related posting activity appears to be more predictive than Facebook friends’ activity. These findings suggest that social media platforms may be a useful target for future preventative and intervention efforts.

2018 ◽  
Author(s):  
Erin Corwin Westgate ◽  
Jason Holliday

Alcohol-related content is common on social media and may both reflect and influence offline drinking behavior. Posting alcohol-related content has been linked to alcohol outcomes, including higher rates of alcohol consumption, cravings, alcohol-related problems, and clinical alcohol use disorders. Exposure to alcohol-related content on social media has likewise been associated with adverse alcohol outcomes. In this paper, we review research on the relationship between social media and alcohol use, and explore the ways that online identity and social influence can account for this relationship. Finally, we call for further research on the use of social media as a platform for prevention and intervention efforts.


2012 ◽  
Vol 40 (8) ◽  
pp. 1255-1262 ◽  
Author(s):  
Penprapa Siviroj ◽  
Karl Peltzer ◽  
Supa Pengpid ◽  
Yongyuth Yungyen ◽  
Achara Chaichana

We assessed drinking motives and sensation seeking in relation to alcohol use in a sample of 634 Thai high school students. Results indicate that 55.8% had never used alcohol, and of the lifetime users, 33.5% were current (past month) alcohol users and 26.5% drink until they get drunk. Coping and social motives were positive predictors for drinking frequency, and coping motives were a predictor for hazardous (drinking to get drunk) drinking. Sensation seeking was associated with drinking frequency and hazardous drinking. Within the different sensation seeking components, disinhibition was the strongest predictor for drinking frequency, followed by experience seeking and boredom susceptibility. Boredom susceptibility was the strongest predictor for hazardous drinking. Coping, social motives, and sensation seeking should be taken into account when designing alcohol use prevention strategies for Thai adolescents.


2013 ◽  
Vol 6 (6) ◽  
pp. 521-527 ◽  
Author(s):  
Abhijit Nadkarni ◽  
Hamid Dabholkar ◽  
Jim McCambridge ◽  
Bhargav Bhat ◽  
Shuba Kumar ◽  
...  

2012 ◽  
Vol 47 (2) ◽  
pp. 143-148 ◽  
Author(s):  
Samantha G. Farris ◽  
Elizabeth E. Epstein ◽  
Barbara S. McCrady ◽  
Dorian Hunter-Reel

2018 ◽  
Vol 232 ◽  
pp. 243-251 ◽  
Author(s):  
Véronique S. Grazioli ◽  
Courtney L. Bagge ◽  
Joseph Studer ◽  
Nicolas Bertholet ◽  
Ansgar Rougemont-Bücking ◽  
...  

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