scholarly journals Social Media Research Network: Social Media Toolkit

2021 ◽  
Author(s):  
Akash Shroff ◽  
Chantelle A Roulston ◽  
Marian Ruiz ◽  
Sharon Chen

The Social Media Research Network was co-founded by Chantelle Roulston and Akash Shroff in August 2021 with the support of Dr. Jessica Schleider and the Lab for Scalable Mental Health (LSMH). Since 2018, LSMH has been recruiting adolescents and parents using social media—primarily Facebook and Instagram. As of September 2021, our social media presence has reached 1.4 million people across the world. More than 35,000 individuals have interacted with our posts and messages and more than 6,000 youth, young adults, and parents have completed our single-session interventions. We wanted to share our current success and improve our processes by forming a collaboration of psychology/adolescent development research labs.The SMRN Social Media Toolkit is designed to consolidate social media experiences and suggestions from various labs into a useful document for others to use. This is by no means an exhaustive list of social media platforms and suggestions. We have limited the toolkit to include the use of Facebook and Instagram, owned and trademarked by Meta Platforms, Inc.. Instagram and Facebook encompass a very large audience (diverse in age, location, and race/ethnicity). The platforms have a lot of overlap and have been successful in research efforts for the authors. This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).The ultimate goal of SMRN is to increase collaboration across research groups so that we can leverage the entire network’s social media presence to improve recruitment, science communication, and outreach efforts for all research groups involved. We hope this document will serve as a preliminary guide for the research groups within the network.

2020 ◽  
Vol 35 (3) ◽  
pp. 213-229 ◽  
Author(s):  
Richard Rogers

Extreme, anti-establishment actors are being characterized increasingly as ‘dangerous individuals’ by the social media platforms that once aided in making them into ‘Internet celebrities’. These individuals (and sometimes groups) are being ‘deplatformed’ by the leading social media companies such as Facebook, Instagram, Twitter and YouTube for such offences as ‘organised hate’. Deplatforming has prompted debate about ‘liberal big tech’ silencing free speech and taking on the role of editors, but also about the questions of whether it is effective and for whom. The research reported here follows certain of these Internet celebrities to Telegram as well as to a larger alternative social media ecology. It enquires empirically into some of the arguments made concerning whether deplatforming ‘works’ and how the deplatformed use Telegram. It discusses the effects of deplatforming for extreme Internet celebrities, alternative and mainstream social media platforms and the Internet at large. It also touches upon how social media companies’ deplatforming is affecting critical social media research, both into the substance of extreme speech as well as its audiences on mainstream as well as alternative platforms.


2021 ◽  
Author(s):  
Richard Hartman ◽  
Tereza Simova

In 2018 Facebook blocked a public Application Programming Interfaces (API) that could be used to download data from Facebook and Instagram. Much uncertainty still exists about the effect on social media research due to changes in Instagram API conditions. The presented paper provides an overview of the Instagram domain in terms of a research area. The main focus of this research is on the comparison of the key topics before and after the change of the Instagram API terms (comparing Instagram's research domain before and after 2018). A partial goal was to find out how the change in the conditions of the Instagram API has changed the number of social media research itself. We used a bibliometric approach to map the domain of Instagram. The paper has identified key topics in the domain of Instagram. Between the years 2010 and 2018 the key topics were gender, behavior on social media, dissemination of information, and platform selection. After the change of Instagram API conditions, after 2018, the key topics were gratifications, body image, dissatisfaction, and basic Instagram topics. The paper has found that generally, there was no change in research topics, nor the number of papers published after the Instagram API condition. Further study should focus on establish the relationships between Instagram use and psychological well-being; investigate the motives for Instagram use a study the effect of Instagram API on research with the use of different methods; gaining a better understanding of social media consumer activity; establish whatever our key topics are relevant to other social media platforms (Facebook, Twitter or Tiktok); study Instagram domain on different citation databases (e.g., in Scopus). This paper has also raised important questions about whether the Instagram API should be or should not be open for research purposes.


Author(s):  
Efi A. Nisiforou ◽  
Andrew Laghos

The rapid growth and the popularity of Social Network Sites (SNSs) are increasingly attracting the attention of millions of students for many different purposes. The chapter reviews the background of the current social media research in relation to the international literature and tackles the most important findings. The practical part of the chapter outlines the results of a survey on social media services. The findings provide real research evidence on online social technology use amongst university students. The chapter has educational and theoretical significance and shapes future directions for research on this issue. A compendium of terms, definitions, and explanations of concepts is clearly explained.


2012 ◽  
Vol 89 (2) ◽  
pp. 279-298 ◽  
Author(s):  
Hyoungkoo Khang ◽  
Eyun-Jung Ki ◽  
Lan Ye

Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that future scholarly endeavors emphasize prospective aspects of social media, foreseeing applications and technological progress and elaborating theory.


2019 ◽  
Vol 31 (7) ◽  
pp. 2691-2719 ◽  
Author(s):  
Khaldoon Nusair ◽  
Irfan Butt ◽  
S.R. Nikhashemi

Purpose While the importance of social media will continue to grow, the purpose of this study is to provide a retrospective systematic literature review of the social media research published in major hospitality and tourism journals over a specific time period. Design/methodology/approach The study conducted a bibliometric analysis to review the literature of 439 social media articles published in 51 hospitality and tourism journals over a 15-year time span (2002-2016). Findings Ulrike Gretzel authored the highest fractional citations. The results indicated that social media-related research was mostly published in top-tier journals. The International Journal of Contemporary Hospitality Management was amongst the four leading journals in terms of the percentage of published social media articles. While inter-country social media research collaborations were relatively modest, interestingly, inter-country collaborations have been steadily increasing in the past five years. Another finding indicated that social media research in hospitality and tourism journals has been predominantly quantitative. The results revealed six new areas within the consumer behaviour research theme, namely, eWOM, service recovery, customer satisfaction, brand/destination image and service quality. Finally, it is important to note that four new trends in social media research appeared between 2011 and 2016, namely, big data, netnography, Travel 2.0 and Web 2.0. Research limitations/implications While this study made significant contributions to the social media literature, some limitations do exist. For example, the current research excluded publications from major conferences, books, book chapters and dissertations. Additionally, it is not within the scope of this paper to take into account issues related to self-citations. Practical implications The results obtained from analysis contribute to a comprehensive understanding of social media research progress in hospitality and tourism. For example, evaluating the performance of individual scholars helps educational institutions to compete in the global university ranking system. Additionally, to compete for funding opportunities on the topic of social media, institutions can use citation counts to demonstrate their competitiveness. Furthermore, due to the expected future growth in the number of social media platforms, practitioners need to understand motivating factors and tourists’ needs in different countries, target market segments, age groups and cultures to create highly engaging communities around their brands. Originality/value To the best of the authors’ knowledge, the sample of this study synthesized the largest selection of social media articles published in hospitality and tourism journals. This is the first study to apply the fractional score at the author level, the adjusted appearance score at the university level and the average citation score at the journal and inter-country levels in the analysis. In addition, prevalent research orientations and research trends in social media made significant contributions to existing literature.


2020 ◽  
Author(s):  
Stephanie Kim ◽  
Alia Mourali ◽  
Jon-Patrick Allem ◽  
Jennifer B Unger ◽  
Tess Boley Cruz ◽  
...  

BACKGROUND Instagram, one of the most popular social media platforms among youth, offers a unique opportunity to examine blunts—partially or fully hollowed out large cigars, little cigars, and cigarillos that are filled with marijuana. Cigarillo brands like Backwoods (Imperial Tobacco Group Brands LLC) have product features that facilitate blunt-making, including a variety of brand-specific flavors that enhance the smoking experience (e.g., honey, dark stout). Backwoods has a growing online presence with a user-friendly website and an active Instagram account with over 30,000 followers. OBJECTIVE The present study examined the extent to which Backwoods cigarillo-related posts to Instagram showed blunt-making. Instagram offers a unique opportunity to examine blunt-making as Instagram accounts will contain images reflective of organic behavior occurring without the prime of a researcher. METHODS Inclusion criteria for this study included an Instagram post with the hashtag “#backwoods”. Rules were established to content analyze posts. Categories included Type of post (i.e., photo or video or both); Blunt-related hashtags (i.e., the corresponding caption to the post contained hashtag(s) like #blunts, #cannabis, #weed that were identified in previous social media research); Rolling blunts (i.e., the post contained an image of an individual(s) rolling a Backwoods cigarillo visibly containing marijuana); Smoking blunts (i.e., the post contained an image of an individual(s) blowing smoke or holding a lit blunt. We coded images for Flavor reference, where a code of 1 showed a Backwoods cigarillo pack with a brand-specific flavor (e.g., honey, dark stout, Russian crème) visible in the blunt-related image and a code of 0 indicated that it was not visible anywhere in the image. RESULTS Among all posts (n = 1,206), 871 (72.2%) were Blunt-related hashtags. A total of 125 (10.4%) images were coded Smoking blunts and 25 (2.1%) were coded Rolling blunts (i.e., Backwoods cigarillo explicitly used to roll blunts. Among blunt images, 434/843 (51.5%) were coded Flavor (i.e., a Backwoods pack with a brand-specific flavor was visible). CONCLUSIONS Most Backwoods cigarillo-related Instagram images were blunt-related and these blunt-related images showed Backwoods packages indicating flavor preference. Continued monitoring and surveillance of blunt-related posts on Instagram is needed to inform policies and interventions that reduce the risk that youth may experiment with blunts. Specific policies could include restrictions on product features (e.g., flavors, perforated lines, attractive resealable foil pouches, sold as singles) that facilitate blunt-making. CLINICALTRIAL N/A


2018 ◽  
pp. 293-309 ◽  
Author(s):  
Shahizan Hassan ◽  
Norshuhada Shiratuddin ◽  
Nor Laily Hashim ◽  
Feng Li

Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce. To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms. The main objective is to develop a new assessment model able to integrate a broad range of criteria such as likes, subscribers, comments, posts, shares, and links. The authors extend previous assessment models focused on individual platforms such as blogs and propose a Social Media Influence Assessment model (SMIA). The process of model development—criteria, dimensions, and formula—and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility.


2016 ◽  
Vol 9 (2) ◽  
pp. 215-218 ◽  
Author(s):  
Kyle M Fargen ◽  
Andrew F Ducruet ◽  
Madison Hyer ◽  
Joshua A Hirsch ◽  
Robert W Tarr

The use of social media is pervasive throughout society and serves many purposes. Traditional forms of advertising are being upended as vendors recognize the unique abilities of social media platforms to target their messages to specific customers. Peer reviewed medical and professional journals are beginning to develop their own initiatives using social media to advertize unique content. We present the nascent Journal of NeuroInterventional Surgery experience.


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