scholarly journals Culture, Cognition, and Social Exchange: A Classic Case Study of Social Negotiation Network Dynamics

2021 ◽  
Author(s):  
John Stolte

How do automatic vs. controlled, hot vs. cold, and agentic vs. communal facets of cultural cognition operate together in a perspective informed by social neuroscience? This question is explored by re-imagining Malinowski’s classic ethnographic case study of the Kula in light of a contemporary social exchange theory of negotiation networks. We propose: (1) sub-institutional patterns of power-dependence form a structural foundation for the rise of tacit meanings, which evolve through social negotiation into explicit, cultural meaning agreements; (2) crucial sub-cultural categories form around the pursuit of both agentic benefits and communal benefits; (3) an individual is culturally shaped through externalization, socialization, and internalization to value and be motivated to seek both kinds of benefits; (4) an individual faces the existential task of navigating both agentic and communal situations across the negotiation network; (5) the basic individual mechanism underlying such navigation entails motivated behavioral choice and motivated cultural cognition; (6) a behavioral choice rests on automatic, largely implicit and hot cognitive processing; (7) motivated cultural cognition rests mostly on the deliberate, mostly explicit, and cool selection of materials from the prevailing cultural toolkit for assembling a justification, but whose underlying trajectory is biased by an automatic, hot value-position, whether agentic or communal. Based on the analysis, some directions for future empirical research are suggested.

2021 ◽  
Author(s):  
John Stolte

How do automatic vs. controlled, hot vs. cold, and agentic vs. communal facets of cultural cognition operate together in a perspective informed by social neuroscience? This question is explored by re-imagining Malinowski’s classic ethnographic case study of the Kula in light of a contemporary social exchange theory of negotiation networks. We propose: (1) sub-institutional patterns of power-dependence form a structural foundation for the rise of tacit meanings, which evolve through social negotiation into explicit, cultural meaning agreements; (2) crucial sub-cultural categories form around the pursuit of both agentic benefits and communal benefits; (3) an individual is culturally shaped through externalization, socialization, and internalization to value and be motivated to seek both kinds of benefits; (4) an individual faces the existential task of navigating both agentic and communal situations across the negotiation network; (5) the basic individual mechanism underlying such navigation entails motivated behavioral choice and motivated cultural cognition; (6) a behavioral choice rests on automatic, largely implicit and hot cognitive processing; (7) motivated cultural cognition rests mostly on the deliberate, mostly explicit, and cool selection of materials from the prevailing cultural toolkit for assembling a justification, but whose underlying trajectory is biased by an automatic, hot value-position, whether agentic or communal. Based on the analysis, some directions for future empirical research are suggested.


2020 ◽  
Author(s):  
John Stolte

How do automatic vs. controlled, hot vs. cold, and agentic vs. communal facets of cultural cognition operate together in a perspective informed by social neuroscience? This question is explored by re-imagining Malinowski’s classic ethnographic case study of the Kula in light of a contemporary social exchange theory of negotiation networks. We propose: (1) sub-institutional patterns of power-dependence form a structural foundation for the rise of tacit meanings, which evolve through social negotiation into explicit, cultural meaning agreements; (2) crucial sub-cultural categories form around the pursuit of both agentic benefits and communal benefits; (3) an individual is culturally shaped through externalization, socialization, and internalization to value and seek both kinds of benefits; (4) an individual faces the existential task of navigating both agentic and communal situations across the negotiation network; (5) the basic individual mechanism underlying such navigation entails motivated behavioral choice and motivated cultural cognition; (6) a behavioral choice rests on automatic, largely implicit and hot cognitive processing; (7) motivated cultural cognition rests mostly on the deliberate, mostly explicit, and cool selection of materials from the prevailing cultural toolkit for assembling a justification, but whose underlying trajectory is biased by an automatic, hot value-position, whether agentic or communal. Based on the analysis, some directions for future empirical research are suggested


2021 ◽  
Author(s):  
John Stolte

How do automatic vs. controlled, hot vs. cold, and agentic vs. communal facets of cultural cognition operate together in a perspective informed by social neuroscience? This question is explored by re-imagining Malinowski’s classic ethnographic case study of the Kula in light of a contemporary social exchange theory of negotiation networks. We propose: (1) sub-institutional patterns of power-dependence form a structural foundation for the rise of tacit meanings, which evolve through social negotiation into explicit, cultural meaning agreements; (2) crucial sub-cultural categories form around the pursuit of both agentic benefits and communal benefits; (3) an individual is culturally shaped through externalization, socialization, and internalization to value and be motivated to seek both kinds of benefits; (4) an individual faces the existential task of navigating both agentic and communal situations across the negotiation network; (5) the basic individual mechanism underlying such navigation entails motivated behavioral choice and motivated cultural cognition; (6) a behavioral choice rests on automatic, largely implicit and hot cognitive processing; (7) motivated cultural cognition rests mostly on the deliberate, mostly explicit, and cool selection of materials from the prevailing cultural toolkit for assembling a justification, but whose underlying trajectory is biased by an automatic, hot value-position, whether agentic or communal. Based on the analysis, some directions for future empirical research are suggested.


2021 ◽  
Vol 9 (4) ◽  
Author(s):  
Yuhuan Wang

This paper is mainly based on the topic of whether the theory of Communication Accommodation (CAT) is applicable in speeches and how the Empathy strategy is applied in speeches. A case study from a speech by Ambassador Cui Tiankai at the Welcome Dinner Hosted by Kentucky Governor Matt Bevin is analyzed as a sample of intercultural communication practice. The research analyzes and explores the origin of the CAT and its related theories as well as elaborates on similarity-attraction theory, social exchange theory, causal attribution, social identity theory and some major strategies such as convergence, divergence and over-convergence for the purpose of the applicability of CAT in speeches. What is more, empathy as an important strategy is illustrated in detail. After a careful analysis, it has been proved that it is effective and practical for the application of CAT in speeches. Furthermore, the application of Empathy strategy in speeches will create a rewarding outcome.


Author(s):  
Morakot Ditta Apichai ◽  
Chatchasorn Kanjanasilanon ◽  
Uraiporn Kattiyapornpong

2012 ◽  
Vol 12 (3) ◽  
Author(s):  
Teddy Asmara

This study describes the process of enculturation anti-corruption where its dynamic has change to a legitimation of should punish the defendant. With ethnographic case study approach, the study focused on how judges interpret the criminal acts of corruption and how to respond to legitimate to punish the defendant in the context of decision-making. The results showed that the judges react in two ways of reasonings, first, they interpret it as an intervention or intimidation that threatens self-identity. Second, open records his experience of corruption and political relations, or not as transparent as other cases. Technically, the conceptual relationship between the two reasoning is a psycho-cultural cognition as a perfect reflection on their work, structured from the examination to the decision. In other word, the defendant not guilty verdict symbolizes maintaining self-identy and a rejection of legitimation of the defendant should be penalised.                                                                             Key words:    legitimation of defendant should be penalised, meaning of corruption cases, psycho-cultural cognition. 


Author(s):  
Muhammad Syahrul Ulum ◽  
Alfa Warda ◽  
Zuris Dwi Elina ◽  
Ilmi Sephia Ardiana

This study aims to find out how the role of the preacher in bringing changes to the social conditions of the people who used to work in the Dadapan prostitution localization, Kediri City. Da'i plays an important role as a propagator of religion to protect the community. Thus, the relationship between the preacher and his community must be close regardless of the background or social conditions of the community. This research uses a qualitative approach with a case study method and is equipped with George Homans' social exchange theory, namely as an analytical tool to understand and seek clarity of cases so that researchers know more clearly about the phenomenon of da'wah in the ex-Dadapan localization community. The results of this study conclude that the da'wah process that occurs in Dadapan Village in social exchange theory explains that they are willing to interact when the interaction produces benefits for themselves. Therefore, in the dynamics of increasing religious understanding in the ex-Dadapan localization, it is necessary to have a reward given so that people want to interact in discussing religious studies.


2019 ◽  
Vol 24 (01) ◽  
pp. 2050008 ◽  
Author(s):  
JANINA MILENA GOLDBERG ◽  
HOLGER SCHIELE

Traditionally, manufacturers could usually choose from several suppliers who would be more than willing to engage in innovation processes with them. However, more often the situation arises that a supplier has a dominant position because of a clear leadership or even exclusivity in a certain technology. How should the buying companies handle such situations when a supplier can choose the customer to collaborate with, rather than cueing in front of the customer’s door? This paper focuses on how a buying company may best handle this situation of innovating with dominant suppliers. The methodology used is a case study that compares, from an original equipment manufacturer’s perspective, two implemented supplier innovations with different expirations — a success case and a failure. Findings lead to three main propositions: First, firms may benefit from carefully analysing and designing the buyer–supplier constellation in innovation processes and not only the quality of the innovation. Drawing back on attractiveness theory grounded in social exchange theory may provide clues on how to do so. Second, in case of a dominant supplier situation, traditional innovation management processes may fail and need to be amended by a dedicated innovation process with a different order of steps. In the case of supplier dominance, it is essential to first analyse the supplier constellation, and then make the decision for the innovation path to follow — and not the other way around. Third, in the fight for getting access to a supplier’s innovation, a speed-up process with the buying company may be a tool for outperforming other buyers competing for the same supplier.


Author(s):  
Nurul Muna Najiah Sued ◽  
Muhammad Rosni Amir Hussin

Small and Medium Enterprises (SMEs) are aware of the need to implement proper supply chain management practices, especially to maintain good relationships with their suppliers. Previous studies indicated that a close relationship between SME owner-managers and suppliers can avail various benefits, such as operations and performance improvement, smooth delivery of goods and services to final destinations, and better negotiation of price and delivery schedule. Thus, this paper presents an understanding of the relationship between an SME in the food industry and its suppliers. By employing the Social Exchange Theory (SET) as the underlying theory, this study highlighted the importance of SMEs in managing relationships with suppliers. This study also revealed the roles that factors, such as trust, communication, commitment, and bargaining power, play in the SME-supplier relationship. By employing qualitative methodology and single case study method, this study indicated that this SME is aware that maintaining a good relationship with suppliers can lead to the survival of the business for a longer period of time, and enable them to benefit in terms of cost, quality, and services in the future. Among all factors, loyalty under the commitment factor is considered to be not unduly important to maintain the relationship with the suppliers by the SME owner-manager. However, trust and communication are the most crucial factors to maintain this relationship.


Sign in / Sign up

Export Citation Format

Share Document