scholarly journals Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 135
Author(s):  
Anij Taludhar
Keyword(s):  
Significant Influence ◽  
Service Providers ◽  
User Acceptance ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Kathmandu Valley ◽  
Mobile Service ◽  
Perceived Ease Of Use ◽  
Internet Service

<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

Understanding user acceptance of blockchain-based smart locker

2020 ◽  
Vol 38 (2) ◽  
pp. 353-366
Author(s):  
Jiunn-Woei Lian ◽  
Chih-Teng Chen ◽  
Li-Fang Shen ◽  
Hung-Ming Chen
Keyword(s):  
Service Providers ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Network Externality ◽  
Second Phase ◽  
Perceived Ease Of Use ◽  
Critical Factors ◽  
Content Type ◽  
Security Problem

Purpose The purpose of this study is to explore the critical factors that affect users’ acceptance and usage intention toward blockchain-based smart lockers. Design/methodology/approach The research is designed in two phases. In the first phase, the key stakeholders are interviewed. Participants include managers from technology providers and logistics companies. In the second phase, a questionnaire survey is used to validate the proposed model. Findings Based on the final results, this study makes the following three suggestions. First, perceived usefulness and perceived ease of use are the critical factors. In other words, it is important to emphasize the function and convenience of a new service when introducing it to a potential user. Second, safety is not the major concern when using a blockchain-based smart locker. This means that users will trust the service provider for providing a secure service. Users do not worry about the security problem. Finally, the network externality of smart locker is also insignificant. Originality/value This study has three major contributions. First, this study identifies the critical factors that will affect user acceptance of blockchain-based smart lockers. Next, this study combines the opinions from service providers and users to understand the gap between different stakeholders. Finally, this study can enrich our understanding on the applications of blockchain from a managerial perspective and not only from a technical perspective, as in most previous studies.

Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2010 ◽  
Vol 2 (1) ◽  
pp. 26-46
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Behavioral Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2010 ◽  
pp. 1703-1718
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Monetary Value ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2012 ◽  
pp. 21-36
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Monetary Value ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

scholarly journals A comparison of adoption and service quality between large and small broadband internet service providers in Thailand

2021 ◽  
Vol 11 (8) ◽  
pp. 2211-2224
Author(s):  
Kanokkarn Snae Namahoot ◽  
Viphasiri Jantasri
Keyword(s):  
Service Quality ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Internet Service Providers ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Broadband Internet

This research aims to compare the influence of service quality on intention to use broadband internet through attitudes and technology acceptance, as mediator variables between large and small broadband internet service providers (ISPs) in Thailand. A comprehensive review of the literature has modified the development of this behavioral model that explains intention to use of broadband internet. A data set from two groups: large and small broadband ISPs, nationwide survey was conducted in Thailand (n = 928 consumers). The theoretical model was tested using structural equation modeling. The findings show that integrated models have good explanatory power (78.3 percent) to predict customer’s intention to use broadband internet. The results of this study are as follows. Firstly, service quality: tangible, reliability, responsiveness, assurance and empathy, supports second-order factor analysis. Service quality has an influence on attitude, perceived usefulness, perceived ease of use, and intention to use broadband internet both two types of service providers. Secondly, perceived usefulness has a significant effect on attitude, and intention to use only in small companies. Thirdly, attitude, perceived usefulness, and perceived ease of use as mediator variables have a positive effect between service quality and intention to use broadband internet. This study proposes customer acceptance on broadband internet using a modified TAM.to reveal the impact of service quality on intention to use. The results of this study can be replicated and extended to ASEAN countries. The conclusions and implications for management provide alternatives for companies to increase the number of internet users in order to improve overall quality of life.

An empirical investigation of tourist’s choice of service delivery options

2017 ◽  
Vol 29 (7) ◽  
pp. 1892-1913 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Service Delivery ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Service Employees ◽  
Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

scholarly journals Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen
Keyword(s):  
Empirical Evidence ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Payment Services ◽  
The Impact

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>

scholarly journals Factors Affecting Students’ Acceptance of Mobile Learning Application in Higher Education during COVID-19 Using ANN-SEM Modelling Technique

Electronics ◽  
2021 ◽  
Vol 10 (24) ◽  
pp. 3121
Author(s):  
Mohammed Amin Almaiah ◽  
Enas Musa Al-lozi ◽  
Ahmad Al-Khasawneh ◽  
Rima Shishakly ◽  
Mirna Nachouki
Keyword(s):  
Mobile Learning ◽  
Teaching And Learning ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Modelling Technique ◽  
Distance Teaching ◽  
Perceived Ease Of Use ◽  
Learning Platform ◽  
Learning Platforms

Due to the COVID-19 pandemic, most universities around the world started to employ distance-learning tools. To cope with these emergency conditions, some universities in Jordan have developed “mobile learning platforms” as a new tool for distance teaching and learning for students. This experience in Jordan is still new and needs to be evaluated in order to identify its advantages and challenges. Therefore, this study aims to investigate students’ perceptions about mobile learning platforms as well as to identify the crucial factors that influence students’ use of mobile learning platforms. An online quantitative survey technique using Twitter was employed to collect the data. A two-staged ANN-SEM modelling technique was adopted to analyze the causal relationships among constructs in the research model. The results of the study indicate that content quality and service quality significantly influenced perceived usefulness of mobile learning platforms. In addition, perceived ease of use and perceived usefulness significantly influenced behavioral intention to use mobile learning platforms. The study findings provide useful suggestions for decision makers, service providers, developers, and designers in the ministry of education as to how to assess and enhance mobile learning platform quality and understanding of multidimensional factors for effectively using mobile learning platforms.

Technology Acceptance Model

2007 ◽  
pp. 306-308
Author(s):  
M. McCord
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Employee Performance ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intent To Use ◽  
Acceptance Model

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.

Toward a Greater Understanding of End-Users' Acceptance of ERP Systems

2011 ◽  
pp. 143-163
Author(s):  
Fiona F. Nah ◽  
Xin Tan ◽  
Soon E. Teh
Keyword(s):  
User Acceptance ◽  
End Users ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Fit ◽  
Perceived Ease Of Use ◽  
Erp Systems ◽  
Erp Implementation ◽  
Erp System ◽  
User Training

Despite huge investments made by organizations in ERP implementation, maintenance, and user training, ERP implementation failures and less than expected productivity improvements are not uncommon. End users’ reluctance to use newly implemented ERP systems is often cited as one of the main reasons for ERP failures. To understand the lack of end-user acceptance of ERP systems, we examined end users’ attitude toward system use and symbolic adoption; the latter refers to users’ voluntary mental acceptance of a system. Four instrumental beliefs—perceived usefulness,perceived ease of use, perceived compatibility, and perceived fit—were modeled as the antecedents. The research model was tested using a survey on end users’ perceptions in adopting and using a newly implemented ERP system. The findings show that perceived compatibility and perceived ease of use have both direct and indirect effects (mediated by attitude) on symbolic adoption, while perceived fit and perceived usefulness influence symbolic adoption via attitude. The study provides managerial implications for organizations in engendering positive user acceptance of enterprise systems and applications.

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