Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2012 ◽  
pp. 21-36
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Monetary Value ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2010 ◽  
pp. 1703-1718
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Monetary Value ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

Determinants of Goal-Directed Mobile Ticketing Service Adoption Among Internet Users

2010 ◽  
Vol 2 (1) ◽  
pp. 26-46
Author(s):  
Shen-Yao Wang ◽  
Ting Lie
Keyword(s):  
Behavioral Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Internet Service ◽  
Service Adoption ◽  
Intention To Adopt ◽  
Internet Users

This study aims to understand the driving factors that influence the attitudes and behavioral intention to adopt mobile ticketing services, a new mobile Internet service in Taiwan applying the Theory of Planned Behavior. Empirical findings suggest that the intention to adopt the mobile ticketing service is significantly affected by the attitude towards the service, as well as the self-efficacy and controllability of adopting the mobile ticketing service. Attitude towards using the mobile ticketing service is significantly influenced by perceived usefulness and perceived monetary value of the service, whereas perceived usefulness is significantly affected by the perceived ease of use of the mobile ticketing service. Implications of this study and directions for future research are discussed.

scholarly journals Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 135
Author(s):  
Anij Taludhar
Keyword(s):  
Significant Influence ◽  
Service Providers ◽  
User Acceptance ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Kathmandu Valley ◽  
Mobile Service ◽  
Perceived Ease Of Use ◽  
Internet Service

<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

Determinants of Adoption of Location-Based Services in Bangladesh

2017 ◽  
pp. 79-101
Author(s):  
Afrin Rifat ◽  
Mehree Iqbal ◽  
Nabila Nisha
Keyword(s):  
Technology Acceptance ◽  
Vital Role ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Location Based Services ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Related Services ◽  
Intention To Adopt ◽  
Acceptance Model

Location-based services (LBSs) are technology related services that can provide individual users with the capability of being constantly reachable and accessing network services while on the move. The growing influence of LBS has attracted significant attention in developing countries like Bangladesh, where LBS is a new tool for the marketers. However, it is yet to become popular among the mass people. It is therefore important to understand the users' intention to adopt and use LBS extensively in their daily life. In this regard, original technology acceptance model (TAM) has been used along with several other factors to develop a conceptual model for this study. Results claim that constructs like self-efficacy, perceived social value, perceived convenience value, personalization, perceived usefulness and perceived ease of use plays vital role in the adoption of LBS in Bangladesh. Accordingly, implications for practice and research, limitations and future research directions of this study are discussed.

scholarly journals Investigating the factors influencing the adoption of m-banking: a cross cultural study

2015 ◽  
Vol 33 (4) ◽  
pp. 545-570 ◽  
Author(s):  
Gary Mortimer ◽  
Larry Neale ◽  
Syed Fazal E Hasan ◽  
Benjamin Dunphy
Keyword(s):  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Confirmatory Factor Analyses ◽  
Web Based ◽  
Content Type ◽  
Intention To Adopt

Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was employed to collect data from 348 respondents, split across Thailand and Australia. Data were analysed by employing exploratory and confirmatory factor analyses, path and invariance analyses. Findings – The findings indicate that for Australian consumers, perceived ease of use, perceived usefulness (PU) and perceived risk (PR) were the primary determinants of mobile banking adoption. For Thai consumers, the main factors were PU, PR and social influence. National culture was found to impact key antecedents that lead to adoption of m-banking. Research limitations/implications – The actual variance explained by the study’s model was higher in Australia (59.3 per cent) than for Thailand (23.8 per cent), suggesting future research of m-banking adoption in emerging Asian cultures. Practical implications – The authors identify the important factors consumers consider when adopting m-banking. The findings of this research give banking organisations a foundational model that can be used to support m-banking implementation. Originality/value – The study is perhaps the first to examine and compare the intention to adopt m-banking across Thai and Australian consumers, and responds to calls for additional research that generalises m-banking and m-services acceptance across cultures. This study has proposed and validated additional constructs that are not present in the original SST Intention to Use model.

scholarly journals Path Analytic Investigation of the Intention to adopt E-Government Services through Mobile Applications in Qatar (TAM revisited)

2020 ◽  
Author(s):  
Rima Charbaji El-Kassem ◽  
Ali Al-Kuabaisi ◽  
Maitha Al Naimi ◽  
Aisha Al-Hamadi ◽  
Noof Al Rakeb
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Intention To Adopt

The aim of this research is to examine the factors that affect user’s intention to use e-government services through mobile applications in Qatar. Based on valid responses from 1,340 adults out of a representative sample size of 7200 (response rate=18.6%) in Qatar aged 18 to 77 years old, this study uses factor analysis and structural equation model to identify the variables that influence users’ intention to adopt mobile applications in Qatar. Findings of this study indicate that factors affecting the intention to adopt e-government services through mobile applications are: awareness, perceived trust, perceived ease of use and perceived usefulness of mobile applications. The present study supports the hypothesis through the findings that perceived usefulness and perceived ease of use leads to mobile application of e-government adoption. The present study adds a relevant and a novel contribution to the field of technology acceptance by encompassing the TAM theory to smartphone applications. The paper concludes with recommendations for institutional policy and future research. This article has been published in June 2020 at the Scopus Indexed International Journal of Advanced Research in Engineering and Technology (IJARET).

scholarly journals Exploring Intention to Adopt Mobile Banking Amongst Indian Youth

2014 ◽  
Vol 5 (2) ◽  
pp. 33-47
Author(s):  
Renu Aggarwal ◽  
Monica Bhardwaj
Keyword(s):  
Factor Analysis ◽  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Intention To Adopt ◽  
Major Factors

The purpose of the present study is to investigate the major factors that influence the intention to adopt mobile banking. It explores the adoption factors using technology acceptance (TAM) and diffusion of innovation (DIT) theory. Major focus of the study is on the young consumer group that is more likely to adopt mobile banking. Analysis of the study is based on responses from college students in the national capital territory (NCT) of Delhi. Data is analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Results indicate that constructs viz., perceived usefulness (PU), perceived ease of use (PEOU), compatibility; trust and attitude are significant factors to be considered for determination of intention to adoption mobile banking. The study includes implications for researchers and practitioners in terms of identifying the key indicators of adoption of emerging technologies pertaining to mobile banking. It forms a base for future research to predict technology adoption in the context of developing countries.

scholarly journals Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen
Keyword(s):  
Empirical Evidence ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Payment Services ◽  
The Impact

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

Adoption of Short Messaging Service (SMS) in Malaysia

2010 ◽  
Vol 1 (1) ◽  
pp. 41-51
Author(s):  
Ainin Sulaiman ◽  
Ali Hussein Saleh Zolait
Keyword(s):  
Technology Acceptance ◽  
Significant Relationship ◽  
Current Trend ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Short Messaging Service ◽  
Perceived Enjoyment

Short Messaging Service (SMS) being an almost instantaneous communication medium that connects people is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper provides an insight into SMS adoption. The study attempts to delineate the demographics and usage profile of SMS users in Malaysia, as well as explaining the factors influencing SMS adoption in Malaysia by using a modified version of the Technology Acceptance Model (TAM), which was originally introduced by Davis (1989). The study presents the demographic and usage profile in terms of gender, age, occupation, monthly personal income, extent of SMS usage and so forth of 489 SMS users from four institutions of education in the Klang Valley and Selangor. The present research uses and validates the scales for variables developed by earlier studies, namely perceived usefulness, perceived ease of use, perceived enjoyment, and perceived fees, which are hypothesized to be fundamental determinants of behavioural intention. The scale items for the said variables were tested for reliability, correlation and regression. The application of correlation analysis reveals a significant relationship among the independent variables, namely, perceived usefulness, perceived enjoyment, and perceived ease of use with the dependent variable that is behavioural intention. With regards to the level of importance derived from regression analysis, usefulness ranks the highest, followed by ease of use and enjoyment in explaining SMS adoption in Malaysia. Perceived fees do not seem to have a significant relationship with behavioural intention. Some implications, limitations and recommendations for future research are also discussed.

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