scholarly journals Analysis Role of Digital Marketing and Self Image Improving Student Self Presentation in Batam Using Instagram

2020 ◽  
Vol 4 (1) ◽  
pp. 128-141
Author(s):  
Muhammad Ardiansyah
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Self Presentation ◽  
Independent Variables ◽  
Self Image ◽  
Self Development ◽  
The University ◽  
The City ◽  
Self Presentations

Nowadays Students often use social media as a tool to communicate and search for a lot of information, social media can also influence changes in the self-image of students shared on social media. This study aims to determine the large social media users of Instagram among students, to analyze Instagram social media as a tool used by students in self-development and self-image, to know the importance of digital marketing in shaping student self-image, analyzing the development of students' Self Presentations, knowing how large students in showing self-image using Instagram social media, knowing the importance of Self Presentation within the university. This study uses variables namely digital marketing, and Self Image as independent variables, Self Presentation as the dependent variable. The target respondents of this study were all university students in the city of Batam by using a sample of 392 students. This research concluded that self image plays a role in shaping student self-appearance because students try to look neat and attractive when uploading videos on Instagram Stories about themselves, wanting to look good in photos or videos, so users can display a good image and other Instagram users who see can give good comments as well.Keywords: Social Media, Instagram, Digital Marketing, Self Image, Self Presentation.

scholarly journals #reimagining Arab Women’s Social Media Empowerment and the Postdigital Condition

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110101
Author(s):  
Zoe Hurley
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Women's Empowerment ◽  
Women’S Empowerment ◽  
The Novel ◽  
Social Actor ◽  
Critical Perspective ◽  
Self Presentation ◽  
Physical Spaces ◽  
Self Presentations

Social media intersects across physical spaces, digital infrastructures, and social subjectivities in terms of what is being called the “postdigital,” in an increasingly merging offline/online world. But what precisely does it mean to be “postdigital” if you are an Arab woman or social actor in the Global South? How does access to social networking sites, while increasing visibilities, also provide potential for increased agency? This study is concerned with the extent to which Arab women’s self-presentation practices on Instagram could be considered as empowering, or otherwise, within the postdigital condition. First, the study takes Instagram as a case to develop a theoretical framework for considering social media as a tertiary artifact, involving material, routine-symbolic, and conceptual affordances. Second, it applies the artifact framework to explore a corpus of self-presentations by five Arab women influencers. Feminist postdigital theorizing offers unique contributions to problematizing normative, ethnocentric, and neoliberal conceptions of Arab women’s empowerment. The application of the novel framework leads to an interpretative discussion of Arab women’s influencing practices across merging offline/online and transnational boundaries. Overall, the critical perspective begins to reimagine Arab women’s empowerment, not simply as individualized or material processes, but as agencies that are interwoven within the commercialized and conceptual dynamics of visual social media.

From Cannes to Cardboard: The Circulation and Promotion of Visages Villages and the Auteur on Instagram

2021 ◽  
Vol 36 (1) ◽  
pp. 155-185
Author(s):  
Matt St. John
Keyword(s):  
Social Media ◽  
Press Coverage ◽  
Traditional Methods ◽  
Self Presentation ◽  
Academy Awards ◽  
Special Events ◽  
Online Presence ◽  
Academy Award ◽  
Award Nomination

Abstract This article explores the Instagram activities of Agnès Varda and her Visages Villages (Faces Places, France, 2017) codirector JR to consider the role of social media in the film's theatrical release and awards campaign, which led to the film's nomination for Best Documentary Feature—Varda's first and only Academy Award nomination. Through analysis of Varda's posts and her appearances on JR's Instagram, the author argues that social media complemented the film's conventional promotion while extending Varda's aesthetic practices and interests, offering one of the final examples of her consistent, enthusiastic experiments with new forms of media. On Instagram, Varda recycled and recontextualized the strategies of self-presentation and formal play seen in her documentaries for a different format, as she posted images and videos involving premieres, special events, and press coverage from her perspective. Throughout the film's release and awards campaign, social media began to function as an atypical way to draw attention to the film and its directors, especially for a low-budget documentary. The Visages Villages team merged traditional methods of achieving visibility with an unusual and intentional online presence, culminating in substantial coverage from new types of outlets when JR traveled to the Academy Awards luncheon with cardboard cutouts of Varda.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Le pietre di Ca’ Foscari: Ruskin e il Palazzo

2018 ◽  
Author(s):  
Jeanne Clegg ◽  
Emma Sdegno
Keyword(s):  
Grand Canal ◽  
History Of ◽  
New Ideas ◽  
The Grand Canal ◽  
The University ◽  
The City

Our contribution concerns a phase in the history of the building that gives the University its name. When Ruskin came to Venice in 1845 he was horrified by the decayed state of the palaces on the Grand Canal, and by the drastic restorations in progress. In recording their features in measurements, drawings and daguerreotypes, Ca’ Foscari took priority, and his studies of its traceries constitute a unique witness. This work also helped generate new ideas on the role of shadow in architectural aesthetic, and on the characteristics of Gothic, which were to bear fruit in The Seven Lamps and The Stones of Venice. In his late guide to the city, St Mark’s Rest, Ruskin addressed «the few travellers who still care for her monuments» and offered the Venetian Republic’s laws regulating commerce as a model for modern England. Whether or not he knew of the founding of a commercial studies institute at Ca’ Foscari in 1868, he would certainly have hoped that it would teach principles of fair and just trading, as well as of respectful tourism.

Arrival and Formation

2020 ◽  
pp. 15-31
Author(s):  
Robert Garner ◽  
Yewande Okuleye
Keyword(s):  
Applied Ethics ◽  
Married Couples ◽  
Oxford Group ◽  
The University ◽  
The City

This chapter serves three main functions. First, it identifies the ten core members of the Oxford Group, and documents their backgrounds and the circumstances of their arrival in the city of Oxford. The Oxford Group consisted of three married couples: Roslind and Stanley Godlovitch, Peter and Renata Singer, and Richard and Mary Keshen. Next were the three singletons who shared a house in Oxford: John Harris, David Wood, and Michael Peters. Finally, and slightly more at the periphery—partly because of his age and partly because he was not an Oxford student (or married to one)—there was Richard Ryder. Second, it describes the formation of the Oxford Group and the key role played by the gatekeepers. Here, a dynamic role was played by the Godlovitches and by Brigid Brophy who did most to bring the group together Finally, the role of what Farrell describes as the “magnet place,” in our case Oxford—and the university in particular—is dissected. The importance of access to a major seat of learning that had a unparalled reputation in the field of philosophy and which was at the forefront of the development of a new field of applied ethics is documented.

scholarly journals Decasticization, Dignity, and ‘Dirty Work’ at the Intersections of Caste, Memory, and Disaster

2019 ◽  
Vol 29 (2) ◽  
pp. 213-239 ◽  
Author(s):  
Ramaswami Mahalingam ◽  
Srinath Jagannathan ◽  
Patturaja Selvaraj
Keyword(s):  
Social Media ◽  
Working Conditions ◽  
Social Relations ◽  
News Coverage ◽  
Discursive Construction ◽  
Occupational Hazards ◽  
Dirty Work ◽  
Counter Narrative ◽  
The City

ABSTRACT:In this qualitative study we examine the role of caste, class, and Dalit janitorial labor in the aftermath of floods in Chennai, India, in 2015. Drawing from a variety of sources including interviews, social media, and news coverage, we studied how Dalit (formerly known as ‘untouchable’) janitors were treated during the performance of janitorial labor for cleaning the city. Our study focuses on two theoretical premises: (a) caste-based social relations reproduce inequalities by devaluing Dalit labor as ‘dirty work’; and (b) Dalit subjectivities, labor, and sufferings including occupational hazards become invisible and ungrievable forcing Dalits to provide a counter narrative to preserve the memory of their trauma and dignity injuries. We find that the discursive construction of janitorial labor as dirty work forced Dalit janitors to work in appalling and unsafe working conditions. Janitors suffered several dignity injuries in terms of social exclusion and a lack of recognition for their efforts and accomplishments. Specifically, we examine various ways through which caste, dirty work, and dignity intersected in the narrative accounts of Dalit janitors. We also explore memory and how processes of remembering and forgetting affected the dignity claims of Dalit janitors.

Cavalry identity and democratic ideology in early fourth-century Athens

2002 ◽  
Vol 48 ◽  
pp. 102-122 ◽  
Author(s):  
Polly Low
Keyword(s):  
Distinct Group ◽  
Fourth Century ◽  
Historical Narratives ◽  
Peloponnesian War ◽  
Negative Attitudes ◽  
Self Presentation ◽  
Self Image ◽  
The Military ◽  
First Time ◽  
The City

In 395 BC, after just under a decade of (nominal) peace between Athens and Sparta, the Corinthian War broke out, and, for the first time since the end of the Peloponnesian War, forces of Athenian cavalry were despatched to fight on behalf of their own city. The surviving historical narratives of the events at Haliartus in that year, and at Corinth and Coronea the next, are often incomplete, inconsistent, or both; the detail of what contribution – if any – was made by the cavalry to the campaign is no exception to that pattern. My aim in what follows, however, is not to attempt to reach the truth of what really happened in those engagements, but rather to look at a small group of material produced by and about members of the cavalry forces involved in the campaign, and to explore some of the ways in which the military exploits of this stereotypically rich and élite section of Athenian society are represented in the city – especially in contexts with particularly democratic associations. In doing so, I want to investigate the idea that Athenian attitudes to the cavalry undergo a significant, and hostile, shift at the end of the Peloponnesian War: the claim, that is, that the cavalry had always been a distinct group in Athens, but, in the 390s, that distinction comes in the form of infamy rather than fame. But I also hope to demonstrate the necessity of adopting a more nuanced approach to the study of the formation of these (positive or negative) attitudes: the image of the cavalry is shaped by the views of those outside that class, but also by the cavalry themselves; moreover, the cavalry are not necessarily simply reactive in their self-presentation, but can be allowed a more proactive role in the shaping of their own self-image.

Blurring Boundaries of Private and Public Spheres in Social Networking: Facebook Portrayal in Focus

2014 ◽  
Vol 9 (1) ◽  
Author(s):  
FE MONIQUE MUSNI TAGAYTAY
Keyword(s):  
Social Media ◽  
Prime Mover ◽  
Public And Private ◽  
Self Disclosure ◽  
Public Spheres ◽  
Private And Public ◽  
The Individual ◽  
The University

The phenomenon of globalization has never been felt before than it is today.The prime mover of this phenomenon is the Internet, and it is not an exaggerationto state that this form of media has revolutionized the access to information. Thisstudy examined the practices of selected college students who reflect an overlappingof public and private spheres in their use of Facebook. Through this study, theneed to look into the way privacy is viewed is addressed. This case study analyzedthe experiences of the selected student-informants from the University of theImmaculate Conception (UIC) and reported their detailed views. This is doneto get a holistic picture of the blurring of social and private spheres broughtabout by increased user self-disclosure. The study reveals that the informants stillfind privacy important but seem to take a background with their perception ofabsolute freedom when using social media, which seems to be the point where the blurring of private and public spheres occurs. The results of the study also show that the role of the individual as gatekeeper and filter of information is central tothe content of social media, placing a high premium on media literacy of socialmedia users.Keywords: Communication, social media, Facebook, privacy, descriptive-qualitative design, Philippines, Asia

Sign in / Sign up

Export Citation Format

Share Document