scholarly journals ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION

2019 ◽  
pp. 31-36
Author(s):  
Larysa Rarenko
Keyword(s):  
Computer Graphics ◽  
Three Dimensional ◽  
Quality Level ◽  
3D Graphics ◽  
Brand Communication ◽  
Tv Commercials ◽  
Commercial Breaks

The research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international and Ukrainian festivals of advertising and TV design, as well as to the percentage of usage of 3D computer graphics in the winning projects. There were 27 round-the-clock monitoring sessions conducted. More than 17 000 commercials were defined and classified based on 3D computer graphics usage. The conclusions concerning the urgency of using three-dimensional animation as the means of visual brand communication and the quality level of the 3D computer graphics in the TV commercials are determined herewith.

scholarly journals Multivisual Animation Character 3D Model Design Method Based on VR Technology

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Leiming Li ◽  
Wenyao Zhu ◽  
Hongwei Hu
Keyword(s):  
Virtual Reality ◽  
Computer Graphics ◽  
Stereo Vision ◽  
3D Model ◽  
Three Dimensional ◽  
Geometric Transformation ◽  
3D Graphics ◽  
Binocular Stereo Vision ◽  
Binocular Stereo ◽  
Rendering Pipeline

For VR systems, one of its core parts is to present people with a real and immersive 3D simulation environment. This paper uses real-time computer graphics technology, three-dimensional modeling technology, and binocular stereo vision technology to study the multivisual animation character objects in virtual reality technology; designs a binocular stereo vision animation system; designs and produces a three-dimensional model; and develops a virtual multivisual animation scene application. The main research content and work performed in the text include the research of the basic graphics rendering pipeline process and the analysis and research of each stage of the rendering pipeline. It mainly analyzes the 3D graphics algorithm used in the three-dimensional geometric transformation of computer graphics and studies the basic texture technology, basic lighting model, and other image output processes used in the fragment processing stage. Combined with the development needs of the subject, the principles of 3D animation rendering production software and 3D graphics modeling are studied, and the solid 3D model displayed in the virtual reality scene is designed and produced. This article also reflects the application of virtual reality in multivisual animation character design from the side, so it has realistic value and application prospects.

Improved 3-D reconstruction using stereo computer graphics and multiple tilt EM images

1995 ◽  
Vol 53 ◽  
pp. 630-631
Author(s):  
Lee D. Peachey ◽  
Lou Fodor ◽  
John C. Haselgrove ◽  
Stanley M. Dunn ◽  
Junqing Huang
Keyword(s):  
Computer Graphics ◽  
High Performance ◽  
Transverse Section ◽  
Three Dimensional ◽  
Stereo Pair ◽  
3D Reconstructions ◽  
Video Cameras ◽  
Biological Objects ◽  
Microscope Images ◽  
High Performance Computer

Stereo pairs of electron microscope images provide valuable visual impressions of the three-dimensional nature of specimens, including biological objects. Beyond this one seeks quantitatively accurate models and measurements of the three dimensional positions and sizes of structures in the specimen. In our laboratory, we have sought to combine high resolution video cameras with high performance computer graphics systems to improve both the ease of building 3D reconstructions and the accuracy of 3D measurements, by using multiple tilt images of the same specimen tilted over a wider range of angles than can be viewed stereoscopically. Ultimately we also wish to automate the reconstruction and measurement process, and have initiated work in that direction.Figure 1 is a stereo pair of 400 kV images from a 1 micrometer thick transverse section of frog skeletal muscle stained with the Golgi stain. This stain selectively increases the density of the transverse tubular network in these muscle cells, and it is this network that we reconstruct in this example.

scholarly journals Simulation and Analysis of Floodlighting Based on 3D Computer Graphics

Energies ◽  
2021 ◽  
Vol 14 (4) ◽  
pp. 1042
Author(s):  
Rafał Krupiński
Keyword(s):  
Computer Graphics ◽  
External Surface ◽  
Geometric Model ◽  
Three Dimensional ◽  
Fold Increase ◽  
Luminance Level ◽  
Object Model ◽  
Geometric Mesh ◽  
Average Luminance ◽  
To Receive

The paper presents the opportunities to apply computer graphics in an object floodlighting design process and in an analysis of object illumination. The course of object floodlighting design has been defined based on a virtual three-dimensional geometric model. The problems related to carrying out the analysis of lighting, calculating the average illuminance, luminance levels and determining the illuminated object surface area are also described. These parameters are directly tied with the calculations of the Floodlighting Utilisation Factor, and therefore, with the energy efficiency of the design as well as the aspects of light pollution of the natural environment. The paper shows how high an impact of the geometric model of the object has on the accuracy of photometric calculations. Very often the model contains the components that should not be taken into account in the photometric calculations. The research on what influence the purity of the geometric mesh of the illuminated object has on the obtained results is presented. It shows that the errors can be significant, but it is possible to optimise the 3D object model appropriately in order to receive the precise results. For the example object presented in this paper, removing the planes that do not constitute its external surface has caused a two-fold increase in the average illuminance and average luminance. This is dangerous because a designer who wants to achieve a specific average luminance level in their design without optimizing the model will obtain the luminance values that will actually be much higher.

TABLES, a program to display space-group symmetry information in three dimensions

1987 ◽  
Vol 20 (6) ◽  
pp. 532-535 ◽  
Author(s):  
C. Abad-Zapatero ◽  
T. J. O'Donnell
Keyword(s):  
Computer Graphics ◽  
Computer Program ◽  
Three Dimensional ◽  
Spatial Location ◽  
Three Dimensions ◽  
Group Symmetry ◽  
Space Group ◽  
Interactive Display ◽  
Symmetry Operators ◽  
Group Information

TABLES is a computer program developed to display the crystal symmetry and the spatial location of the different symmetry operators for a given space group using interactive computer graphics. It allows the three-dimensional interactive display of the space-group information contained in International Tables for Crystallography [(1983), Vol. A. Dordrecht: Reidel]. Such a program is useful as a teaching aid in crystallography and is valuable for exploring molecular packing arrangements.

Overview of three-dimensional computer graphics

1996 ◽  
Vol 28 (1) ◽  
pp. 145-148 ◽  
Author(s):  
Donald H. House
Keyword(s):  
Computer Graphics ◽  
Three Dimensional
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