IMPACT OF CULTURE ON PUBLIC RELATIONS PRACTICE IN KAZAKHSTAN
Keyword(s):
The study aims to frame the existing scientific literature on the influence of culture on the practice of public relations. The global public relations literature review has hardly paid attention to Kazakhstan’s cultural specifics, which influence the practiceof public relations in the country. The research problem is that the topic has received very scarce scientific attention both in the Kazakh as well as in the international scientific literature. The employed method in the paper is narrative literature review. The paper contributes to the scientific literature on Kazakhstani culture and public relations in English language and will help international researchers to have a source of reference
2020 ◽
Vol 40
(7)
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pp. 902-911
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Keyword(s):
2021 ◽
Vol 8
◽
pp. 238212052110187