scholarly journals From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects

2020 ◽  
Vol 11 (2) ◽  
pp. 131-143
Author(s):  
Magdalena Kolańska-Stronka ◽  
Oleg Gorbaniuk ◽  
Michał Wilczewski

The key problem in studies of marketing objects (e.g., brands, political parties) is the lack of agreement on the universal dimensions through which such objects are perceived, as well as on methodologies allowing their identification. As a result, researchers often use structural models (and instruments) that lack ecological validity. We offer a solution to that problem by presenting a methodology that draws on lexical research and which has allowed researchers to establish universal dimensions of personality perception in psychology. By discussing the theoretical and methodological tenets of the multilevel lexical approach to exploring images of marketing objects, we also overcome another problem of neglecting the hierarchical structure of the phenomena and data.

2020 ◽  
Author(s):  
Miriam K. Forbes

Goldberg’s (2006) bass-ackwards approach to elucidating the hierarchical structure of individual differences data has been used widely to improve our understanding of the relationships among constructs of varying levels of granularity. The traditional approach has been to extract a single component on the first level of the hierarchy, two components on the second level, and so on, treating the correlations between the components on adjoining levels akin to path coefficients in a hierarchical structure. This article proposes three modifications to the current approach with a particular focus on examining associations among all levels of the hierarchy: 1) identify and remove redundant components that perpetuate through multiple levels of the hierarchy; 2) (optionally) identify and remove artefactual components; and 3) plot the strongest component correlations among the remaining components to identify their hierarchical associations. Together these steps can offer a simpler and more complete picture of the underlying hierarchical structure among a set of observed variables. The rationale for each step is described, illustrated in a hypothetical example, and then applied in real data with specific methodological recommendations. The results are compared to the traditional bass-ackwards approach, and basic code is provided to apply the proposed modifications in other data.


Author(s):  
Janusz Adam Frykowski

AbstractThe following paper depicts the history of Saint Simeon Stylites Uniate Parish in Rachanie since it became known in historical sources until 1811- that is the time it ceased to be an independent church unit. The introduction of the article contains the geographical location of the parish, its size and the position within the hierarchical structure of the Church. Having analysed post-visit inspection protocols left by Chelm Bishops, the appearance as well as fittings and ancillary equipment of the church in Rachanie in that particular period are reported. Moreover, the list of 4 local clergymen is recreated and their benefice is determined. As far as possible, both the number of worshipers and the number of Holy Communion receivers is determined.


1993 ◽  
Vol 18 (2-4) ◽  
pp. 129-149
Author(s):  
Serge Garlatti

Representation systems based on inheritance networks are founded on the hierarchical structure of knowledge. Such representation is composed of a set of objects and a set of is-a links between nodes. Objects are generally defined by means of a set of properties. An inheritance mechanism enables us to share properties across the hierarchy, called an inheritance graph. It is often difficult, even impossible to define classes by means of a set of necessary and sufficient conditions. For this reason, exceptions must be allowed and they induce nonmonotonic reasoning. Many researchers have used default logic to give them formal semantics and to define sound inferences. In this paper, we propose a survey of the different models of nonmonotonic inheritance systems by means of default logic. A comparison between default theories and inheritance mechanisms is made. In conclusion, the ability of default logic to take some inheritance mechanisms into account is discussed.


2021 ◽  
Vol 50 (14) ◽  
pp. 5011-5022 ◽  
Author(s):  
Adam F. Sapnik ◽  
Duncan N. Johnstone ◽  
Sean M. Collins ◽  
Giorgio Divitini ◽  
Alice M. Bumstead ◽  
...  

Defect engineering is used to augment the porosity of MIL-100. Incorporation of defects leads to structural collapse and ultimately causes amorphisation. Pair distribution function analysis reveals a stepwise collapse of the hierarchical structure.


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