Personality Perception in Game of Thrones: Character Consensus and Personality Projection

This study examined Big Five and Dark Tetrad personality perception for 56 characters from the popular TV show Game of Thrones—and the book series that inspired it, A Song of Ice and Fire—by 309 fans recruited from three relevant subreddits. Specifically, we examined consensus—the extent to which multiple perceivers (participants) rate one or more targets (characters) similarly—and projection (a.k.a. assumed similarity)—the extent to which perceivers (participants) see targets (characters) as they see themselves. Using cross-classified structural equation models (CC-SEMs), we found that consensus correlations were significant for all Big Five and Dark Tetrad traits, ranging from .54 for narcissism to .83 for agreeableness (M = .66, SD = .10). Projection slopes were positive (range: 0.07 to 0.29; M = 0.15, SD = 0.06) and significant for all traits except conscientiousness and open-mindedness. Thus, raters reliably assumed that characters were similar to themselves on 7 of 9 traits. Exploratory sex-differences analyses showed no sex-of-character effects, but significant sex-of-perceiver effects for conscientiousness, open-mindedness, and Machiavellianism; women perceived characters to be higher on these traits than men. In addition, women (vs. men) rated themselves as higher on extraversion, agreeableness, and conscientiousness, but lower on Machiavellianism. We also present rankings for characters with the highest and lowest scores on each trait. Broadly, this work is important not only for understanding how our perceptions of personality generalize to fictional characters, but also how we use fiction characters—and our perceptions of their personalities—to better understand our own social world.

Open Laptops, Open Minds: Consensus and Accuracy in Big Five Personality Perception from Laptop Stickers

Using traditional methods and cross-classified structural equation models (CC-SEMs), we assessed consensus and accuracy across 1,139 observations made by 8 perceivers of 147 laptops whose owners completed self-reports of the same Big Five traits and facets. Average Big Five consensus correlations were slightly stronger using traditional methods (.32) than using CC-SEMs (.25). Average accuracy correlations were slightly stronger using CC-SEMs (.21) than traditional methods (.18). Using CC-SEMs, all traits except negative emotionality showed adequate consensus, whereas accuracy was significant only for open-mindedness and extraversion; extraversion emerged only after controlling for laptop type and number-of-stickers. Number-of-stickers partially mediated—or served as a cue for—the accuracy effect linking targets’ self-reports of aesthetic sensitivity to perceivers’ ratings of the same open-mindedness facet.

An interpretative phenomenological analysis exploring the transition from army to civilian life.

This thesis presents an Interpretative Phenomenological Analysis (IPA) exploring the transition from army to civilian life. The research purpose was to explore the experiences of ex-army personnel of their transition from army to civilian life by building an in-depth picture of each participant’s experience of transitioning from the army to civilian life, as well as an understanding of how they felt about their time in the army. The following research questions were used to guide the research, Question 1: How do ex-army personnel perceive their experience of their transition from military to civilian life? Question 2: How do ex-army personnel adjust to a civilian lifestyle? Question 3: How do ex-army personnel make sense of their identity during their transition to civilian lifestyle? Question 4: How do ex-army personnel perceive support could be further developed or introduced, to facilitate individuals in the transition from military to civilian life? The thesis addressed three research aims, Aim 1: to examine how ex-army personnel perceive their experience of their transition from military to civilian life, Aim 2: to explore how ex-army personnel adjust to a civilian lifestyle, Aim 3: to develop an interpretation of the best ways in which to support ex-army personnel during their transition to civilian life. The three aims were achieved through the use of an IPA approach to the analysis of 9 interviews. Participants were individuals who had served in the army and experienced the transition from army to civilian life first hand. Nine master themes were developed as a result of the analysis. The nine master themes identified were: Identity, Control, Personality, Perception of the army, Wellbeing, Civilian lifestyle, Civilian connection, Army life, and Support. In its unique contribution to knowledge, this thesis builds upon the existing quantitative research on the topic of the transition from army to civilian life creating further depth and understanding. It explores how individuals perceive their transition experience and how they made meaning of this in their reflections. In addition to this, it uses the examination and evaluation of the transition experience to develop an interpretation of how ex-army personnel may be better supported in their transition to civilian life.

From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects

The key problem in studies of marketing objects (e.g., brands, political parties) is the lack of agreement on the universal dimensions through which such objects are perceived, as well as on methodologies allowing their identification. As a result, researchers often use structural models (and instruments) that lack ecological validity. We offer a solution to that problem by presenting a methodology that draws on lexical research and which has allowed researchers to establish universal dimensions of personality perception in psychology. By discussing the theoretical and methodological tenets of the multilevel lexical approach to exploring images of marketing objects, we also overcome another problem of neglecting the hierarchical structure of the phenomena and data.

ONLINE ADOLESCENT'S SELF-DISCLOSURE AS SOCIAL MEDIA USERS: THE ROLE OF EXTRAVERSION PERSONALITY, PERCEPTION OF PRIVACY RISK, CONVENIENCE OF RELATIONSHIP MAINTENANCE, AND SELF-PRESENTATION

Adolescences' excessive online self-disclosure is now a social phenomenon arising in social media use. The adolescences also tend to share their privacy. This study aims to determine whether extraversion personality, perceived privacy risks, the convenience of maintaining relationships, and online self-presentation influence self-disclosure in adolescents. This study involved 619 adolescents (185 male and 434 female) aged 13-22 years (M = 19.39, SD = 1.83). The participants are active social media users collected from several areas in Indonesia. Multiple regression analysis is used to test the hypothesis. The results show that several variables simultaneously affect online self-disclosure in adolescents (R2 = .422; F (4, 614) = 111.944, p < .01). However, in details, online self-presentation does not have a significant effect on online self-disclosure among adolescents. This result shows that personality factors and adolescent perceptions of the low privacy risk on social media, as well as the goal of maintaining social relations with other members of social media, encourage them to be more online disclose on social media.

Influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience of a city break destination

Purpose The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination. Design/methodology/approach To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia. Findings Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers. Originality/value The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.