MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 298-303
Author(s):  
Serhii Kasian ◽  
Keyword(s):  
Strategic Planning ◽  
Energy Saving ◽  
Marketing Communications ◽  
High Tech ◽  
Communication Support ◽  
Economic Agents ◽  
Logistics Service ◽  
Logistics Services ◽  
Marketing Strategic ◽  
The Impact

The creation of regional centers of standardization in the field of distribution and use of energy flows of an alternative type contributes to the consistency of the quality of energy supply and logistics services of high-tech enterprises (HTP) and housing and communal services (housing). The integrated combination of the latest forms of marketing communications and logistics service is based on the interaction and interpenetration of important types of marketing activities of industrial enterprises during the movement of resource flows in global and regional value chains focused on sustainable development. Logistics service contributes to a fuller adaptation of the vector of goods supply of enterprises to the demands of potential segments of the target market. Innovative and technological development encourages the constant improvement of means and methods of communication support of logistics services. The implementation of a set of business opportunities aimed at creating joint high-tech projects in the areas of technology transfer and commercialization of innovations is possible through the comprehensive integration of education, science and business. Theoretical and methodological components of marketing strategic planning, pricing, organization of marketing of energy saving events at high-tech enterprises were investigated. It is determined that the budgeting of marketing communications, taking into account the integrated application of unconventional marketing communications tools, pricing methods that focus on demand and competition, contributes to good training and clarification to social and economic agents, authorities, and the public. The feasibility of using innovative energy-saving technologies based on alternative energy sources is explained. It has been established that marketing energy-saving values of high-tech enterprises lie in the formation of marketing values for consumers, which creates competitive advantages in faster and more complete satisfaction of consumer needs. The concept of “marketing value” is developed, which reflects the impact of relational tools of cholistic marketing on communication support and logistical support for interaction with economic agents, stakeholders, consumers, which leads to the intensive formation of marketing values among noted interaction entities. Marketing communication motivational and behavioral components of high-tech enterprises are highlighted. The marketing activity of “BIZON-TEH 2006” enterprise was analyzed, which has many years of experience in the agricultural market of Ukraine, is included in the TOP-3 of the largest distribution of seeds and fertilizers.

Textile and Clothing Exporting Firms' Evaluation of LSPs' Capabilities and Logistics Outsourcing Performance

2017 ◽  
pp. 185-207 ◽  
Author(s):  
Yasmine El Meladi ◽  
Richard Glavee-Geo ◽  
Arnt Buvik
Keyword(s):  
Service Providers ◽  
Service Innovation ◽  
Theoretical Framework ◽  
Resource Based View ◽  
Logistics Outsourcing ◽  
Exporting Firms ◽  
Logistics Service ◽  
Logistics Service Providers ◽  
Logistics Services ◽  
The Impact

Using resource-based view (RBV) as the main theoretical framework, this chapter examines the impact of logistics service providers' capabilities on logistics outsourcing performance from the perspective of textile and clothing exporting companies in Egypt. The study focuses on three resource capabilities acquired by logistics service providers (flexibility, expertise, and innovativeness) in a specific LSP-Client outsourcing relationship. The study identified flexibility and expertise as strong drivers of logistics outsourcing performance. No support was found for LSPs innovativeness as a driver of outsourcing performance. This may be because of the standardized logistics services provided by LSPs to exporters in the textile and clothing industry, which requires less service innovation within the empirical setting. Implications of the study for management are highlighted along with suggestions for further studies.

scholarly journals IDENTIFICATION OF SECTORAL LOGISTICS SERVICE QUALITY GAPS BY APPLYING SERVQUAL METHOD

Transport ◽  
2020 ◽  
Vol 35 (4) ◽  
pp. 419-434
Author(s):  
Ieva Meidutė-Kavaliauskienė ◽  
Virgilija Vasilienė-Vasiliauskienė ◽  
Aidas Vasilis Vasiliauskas
Keyword(s):  
Service Quality ◽  
Competitive Edge ◽  
Logistics Service ◽  
Logistics Services ◽  
Different Types ◽  
Business Entities ◽  
The Right ◽  
Logistics Service Quality ◽  
The Impact

Today, simply delivering a product to the right place at the right time is no longer enough. Customers demand more; they demand the full suite of logistics services. Customers thus seek higher-value and additional services, and more, which enable them to compete. Thus, the problem underlying analysis is customers’ growing dissatisfaction with existing services and their quality. Quality of service no longer gives business entities a competitive edge. It is vital for companies to have different activities, to operate in different branches of the economy, and to work with different types of goods. However, despite these differences, they all want to obtain maximum satisfaction from logistics services. With this in mind, the purpose of this article is to present a study examining the impact of logistics service quality on the satisfaction of companies working with different categories of goods Results indicated that different logistics service users do not have the same requirements for logistics service quality. Moreover, it was proved that SERVQUAL method is suitable for identification of sectoral value gaps, which can be applied in practice assuring competitive advantage.

scholarly journals Investigating the Impact Factors of the Logistics Service Supply Chain for Sustainable Performance: Focused on Integrators

2019 ◽  
Vol 11 (2) ◽  
pp. 538 ◽  
Author(s):  
Yingjie Ju ◽  
Yue Wang ◽  
Ye Cheng ◽  
Jun Jia
Keyword(s):  
Supply Chain ◽  
Service Providers ◽  
Impact Factors ◽  
Opportunistic Behavior ◽  
Logistics Industry ◽  
Logistics Service ◽  
Sustainable Performance ◽  
Service Supply Chain ◽  
Logistics Services ◽  
The Impact

The overall scale of China’s logistics industry is growing rapidly, and the environment and conditions for its development are constantly improving, which lays a solid foundation for further accelerating the development of the logistics industry. However, logistics services are characterized by subordination, immediacy, demand volatility, and substitutability. Low-level integrated management of logistics services seriously hinders the development of the logistics service supply chain (LSSC) for sustainable performance. Many studies have been limited to the performance evaluation of LSSCs, and the factors affecting LSSC performance have generally been ignored. This study focuses on integrated LSSCs by using an integrator’s opportunistic behavior as the entry point of research and investigates the factors that affect the sustainability of LSSC performance. On the basis of relevant theories, a model for a hypothesis is constructed and eight hypotheses are subsequently proposed. Moreover, 271 survey responses from functional logistics service providers (research object) are utilized to develop a structural equation model for empirical research. Findings show that integrators with opportunistic behavior inhibit the information-sharing behavior of supply chain members. Consequently, the integration capability and agility of LSSCs are reduced, which affects the overall performance of LSSCs. The findings of this study can provide management insights into the behaviors of supply chain members and governments.

Balanced Scorecard in the strategic planning of a construction company

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Roberth Frias ◽  
Maria Medina
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Organization Theory ◽  
Management Control ◽  
Management Tool ◽  
The Balanced Scorecard ◽  
Construction Company ◽  
Construction Companies ◽  
The Impact

This research focused on the strategic management tool Balanced Scorecard and strategic planning, as a guide to guide the management of companies, allowing communication and the functionality of the strategy using KPIs that allow to identify, maintain control and increase efficiency and the achievement of optimal results. For the deductive hypothetical analysis, the specific factors that affect business management performance were grouped into two variables: Balanced Scorecard and Strategic Planning. The objective of the work was to demonstrate the impact of the Balanced Scorecard in the strategic planning of a construction company. In order to support the research, the following theories were approached: the Financial Theory, the Economic Theory of the Company, the Transaction Costs, the Network Theory, the Organization Theory, the Dependence on Resources, the Strategic Management Theory and the Business Diagnosis Theory. The result obtained confirms the hypothesis that there is a significant incidence of the Balanced Scorecard in the strategic planning of construction companies. In conclusion, the construction company has obtained significant improvements in the results in each of the indicators evaluated with the implementation of the Balanced Scorecard, demonstrating improvements in their management results, affirming that there is better performance and management control allowing them to achieve the organizational objectives set.

Tools for the development of innovative entrepreneurship in the region

2019 ◽  
pp. 66-72
Author(s):  
V. P. Basenko ◽  
V. A. Dianova
Keyword(s):  
New Technologies ◽  
High Tech ◽  
Organizational Forms ◽  
Public And Private ◽  
Economic Agents ◽  
Russian Economy ◽  
New Organizational Forms ◽  
Innovative Solution ◽  
Public And Private Cooperation ◽  
Effective Use

The article is devoted to the problems of innovative enterprise development. Since the Russian economy is in a state of financial and economic stagnation, there is a need to apply radically new innovative directions of business activities that ensure the effective use of financial potential within the framework of national projects. Practice shows that today the business sector in Russia is not able to provide a full-fledged demand for new technologies. Therefore, there is a need for substantial state support to provide centralized orders for high-tech industries. There are already examples of combining the efforts of a number of Autonomous economic entities to implement innovative reforms, new organizational forms of interaction have been formed, such as: centers for the implementation of innovative ideas; centers for engineering services; business incubators, etc. The subjects of these organizational forms of cooperation developed and proposed measures aimed at innovative solution of technological problems relevant to the regional economy, as well as for the country as a whole. Link for the efficient interaction of economic agents becomes an inherent characteristic, is the need of implementation of mechanisms of coordination with “network interaction”. It is important to note the fact that the existing relations and forms of regulation of various systems are not permanent, there are no strategic concepts aimed at long-term public and private cooperation.

Organizational-economic mechanism of regional development of high-tech engineering

2018 ◽  
Vol 35 (2) ◽  
pp. 3-9
Author(s):  
M. S. Abrashkin
Keyword(s):  
Regional Development ◽  
Regional Economy ◽  
Machine Building ◽  
High Tech ◽  
Regional Competitiveness ◽  
Theoretical Justification ◽  
Economic Mechanism ◽  
The Impact

The article presents a study on the assessment of the impact of science-intensive machine building on the development of the regional economy and increasing its competitiveness. Based on the analysis of foreign sources, a theoretical justification was given for increasing the regional competitiveness of the economy. The tools of regional support of enterprises of science-intensive machine building and the model of the organizational and economic mechanism for regional development of science-intensive machine building were proposed. It has been proven that the development of science-intensive machine building influences the competitiveness of the region. 

Impacts of separate rejection water treatment on the overall plant performance

2003 ◽  
Vol 48 (4) ◽  
pp. 139-146 ◽  
Author(s):  
B. Wett ◽  
J. Alex
Keyword(s):  
Water Treatment ◽  
Treatment Plant ◽  
Operating Experience ◽  
Plant Performance ◽  
High Tech ◽  
State Variables ◽  
Total N ◽  
Unit Process ◽  
Innovative Tool ◽  
The Impact

A separate rejection water treatment appears as a high-tech unit process which might be recommendable only for specific cases of an upgrading of an existing wastewater treatment plant. It is not the issue of this paper to consider a specific separate treatment process itself but to investigate the influence of such a process on the overall plant performance. A plant-wide model has been applied as an innovative tool to evaluate effects of the implemented sidestream strategy on the mainstream treatment. The model has been developed in the SIMBA environment and combines acknowledged mathematical descriptions of the activated sludge process (ASM1) and the anaerobic mesophilic digestion (Siegrist model). The model's calibration and validation was based on data from 5 years of operating experience of a full-scale rejection water treatment. The impact on the total N-elimination efficiency is demonstrated by detailed nitrogen mass flow schemes including the interactions between the wastewater and the sludge lane. Additionally limiting conditions due to dynamic N-return loads are displayed by the model's state variables.

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