scholarly journals The Role of Development Communication in Enhancing Listeners’ Participation in Community Radio: A Case Study of Forte FM Radio

2020 ◽  
Vol 69 (1-3) ◽  
Author(s):  
Foluke B. Bamigboye
Keyword(s):  
Development Communication ◽  
Community Radio ◽  
Fm Radio

scholarly journals Peran Music Director Terhadap Identitas Brand Radio Geronimo FM Yogyakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 240-248
Author(s):  
Guntur Eko Prasetyo
Keyword(s):  
Qualitative Methods ◽  
Electronic Media ◽  
Brand Identity ◽  
Case Study Approach ◽  
Study Approach ◽  
Fm Radio ◽  
The City

Radio is one of the electronic media that has survived until now, although radio only produces entertainment in the form of sound but there are quite a lot of radio enthusiasts. There are quite a lot of radios operating in Indonesia, especially in Yogyakarta. In this case, one example is Geronimo FM radio, the radio has good credibility in the city of Yogyakarta. This article describes what the role of the Music Director on radio and how they work in shaping the brand identity. This study uses qualitative methods with a case study approach. The result is Music Director has the full right to determine the music that will air on the radio. Music Director also oversees the running of music played when the broadcast takes place so as not to get out of the provisions. Thus Music Director determines music, then radio brand identity is formed through songs that are played so as to form the perceptions of listeners in determining the identity of a radio

scholarly journals Role of frequency modulation radio in disaster communication: A case study of Pakistan earthquake

2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Syed I. Rahman ◽  
Nauman Sial ◽  
Saniya Moazzam
Keyword(s):  
Frequency Modulation ◽  
Group Discussions ◽  
Radio Stations ◽  
Disaster Communication ◽  
Fm Radio ◽  
Local Media ◽  
Decision Making Processes ◽  
Precautionary Measures

Pakistan suffered from a massive earthquake in October 2005 that caused the deaths of more than 87 000 people. As a result of this calamity, around 3.5 million affected people had no access to information. In these scenarios, community media became an important catalyst. In developing countries, radio had proved far more accessible and useful than any other medium. But because of this natural hazard, local media also suffered heavily as dozens of journalists died and media houses and press clubs were destroyed. The current study attempted to explore the role of frequency modulation (FM) radio stations working in the earthquake hit areas in Pakistan. These stations were temporarily setup to inform the victims about the rehabilitation and reconstruction plans of the agencies involved. The data has been collected qualitatively through five focus group discussions which were conducted in the earthquake affected areas. Twelve in-depth interviews were also conducted for this purpose with FM stations personnel. The results revealed that the FM radio stations played a very important role in the rehabilitation phase by providing vital information to the victims, relief agencies and government. Lifesaving information like weather updates, precautionary measures in the tents, public service announcements and encouraging messages provided some hope to the victims to restart a normal life, and also motivated the students to restart their studies in makeshift schools.These FM networks became the voice of the affected people and helped a lot in bridging the communication gaps between the affected, relief agencies and government, and also ensured citizens’ participation in decision-making processes.

A new kind of radio: FM broadcasting in India

2014 ◽  
Vol 36 (8) ◽  
pp. 1084-1099 ◽  
Author(s):  
Biswarup Sen
Keyword(s):  
Management Strategies ◽  
Profound Change ◽  
The Past ◽  
Fm Radio ◽  
The Social ◽  
Structure Programming ◽  
History Of ◽  
Business Structure

In 2001, India’s first private FM station – Radio City, Bangalore – came on air, ending an era of state broadcasting that began in 1930. In the past decade, FM radio has enjoyed spectacular success: over 200 stations are now in operation, and the FM industry has seen spectacular growth in listenership and revenues. FM’s impact goes beyond economics; it is now a cultural signifier synonymous with modernity – as the ‘tagline’ for a popular FM network puts it ‘Radio Mirchi – it’s hot!’ FM, I argue in this article, represents a new kind of radio. The shift from state-controlled, nationwide AM transmission to corporate-owned local FM broadcasting signals a profound change in the very philosophy of radio in India. This article offers a brief account of the history of Indian radio and analyzes the social and economic factors that necessitated a change in modes of broadcasting. It also brings its claims into focus through using a case study that looks at the business structure, programming policies, and audience management strategies of one very popular FM station – Radio Mirchi, Kolkata – in order to demonstrate how these newly shaped practices are reinventing the role of radio in contemporary India.

scholarly journals ROLE OF MEDIA IN RESILIENCE FROM FLOOD DISASTER: A CASE STUDY OF AUGUST 2008 KOSHI FLOOD IN NEPAL

2016 ◽  
Vol 12 (2) ◽  
pp. 83-87
Author(s):  
Kumud R. Kafle ◽  
Sanjay N. Khanal ◽  
Ranjan K. Dahal
Keyword(s):  
Information Flow ◽  
Random Sampling ◽  
Text Message ◽  
Text Messages ◽  
Great Magnitude ◽  
Fm Radio ◽  
Community Effort ◽  
Source Of Information

 A highly catastrophic river in the eastern part of Nepal - the Koshi (Sorrow of Bihar, India) - has been selected for this study. On 18th of August 2008, the river changed its original course towards the eastern side by breaking its embankment. Even though the flood was of great magnitude, surprisingly only the 2 casualties was reported because of prompt pre-information by media. The stratified random sampling from questionnaire shows that 77% respondents considered the radio (mostly FM radio) as the major source of information responsible for providing protection from flood as these warnings led people to take quick precautions. The survey showed that the timely forecast of disaster by FM radio and text message warnings were the most effective. The study also showed that the information flow at least 24 hours prior to the disaster would be manageable comfortably with community effort even without the presence of government rescue agencies. The role of other media such as newspapers and television are not as significant as radio and phone text messages. Kathmandu UniversityJournal of Science, Engineering and TechnologyVol. 12, No. 2, 2016, page: 83-87

scholarly journals Social Marketing Techniques in Community Radio Practices

2019 ◽  
Vol 9 (1) ◽  
pp. 2914-2918
Keyword(s):  
Social Marketing ◽  
Radio Station ◽  
Community Radio ◽  
Case Study Method ◽  
Rural People ◽  
Mainstream Media ◽  
The Social ◽  
Set Up

The first Community Radio Station was set up in India in the year 2006, and presently there are over 251 such operational radios in the country. The paper sets out to locate Community Radio in Indian context, and its practices based on the conceptual definition and framework of social marketing as proposed by Philip Kotler, Alan Andreasen and others. Historically Community Radio has evolved as an alternative to the mainstream media which failed to focus and give due attention to issues and concerns of rural people in general and marginalised sections of the society. The paper maps the practice of Namma Dhwani Community radio which has been broadcasting for over a decade in the state of Karnataka to the Social Marketing techniques, in promoting social ideas to bring out a change in the attitudes and behaviour. The specific objectives of the paper are to explore how Namma Dhwani draws from the theory of Social Marketing, in its implementation of commercial marketing techniques and to understand the role of Community Radio in empowering the community and bringing about a change in behaviour. A case study method approach has been adopted and the paper is conceptual and descriptive in nature.

The role of multiplicity in a cult: A case study

1987 ◽  
Author(s):  
William A. Worrall ◽  
Ann W. Stockman
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