AKSA: Jurnal Desain Komunikasi Visual
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Published By Jurnal Aksa, Sekolah Tinggi Seni Rupa Dan Desain (STSRD) VISI

2615-1111

2020 ◽  
Vol 4 (1) ◽  
pp. 567-577
Author(s):  
Gilang Endra Prastowo ◽  
Dian Prajarini

"Muggle Division" is engaged in convection production services,founded 5 years ago, so far using Instagram promotion media.However, when social media cannot provide clear and completeinformation, problems arise such as when consumers are about toorder and have to wait for customer service to respond for quite along time. Therefore we need media to answer these obstacles,namely the website, to provide more complete, clear information andorder input services without having to wait for customer serviceresponses. This study aims to design a "Muggle Division" websiteequipped with a self-service order feature. The user experiencedesign method used is the five planes user experience elementsmethod followed by writing HTML, CSS, and Javascript tags. Theresult of the design is a "Muggle Division" website with UI and UXrules. The use of UI methods includes color, layout, typography,whitespace, icons, and animation. The use of the UX method is in thestep by the step payment system and page login which provides theoption of page register for visitors who are not yet a member of the"Muggle Division".


2020 ◽  
Vol 4 (1) ◽  
pp. 520-524
Author(s):  
Novan Edo Pratama ◽  
Alvanov Zpalanzani ◽  
Imam Santosa

Yogyakarta Palace which is a source of culture in Yogyakarta iscurrently a cultural education tourism destination. By making thePalace as a source of cultural civilization, which is expected theculture will not eroded by the time just like the use of batik in thepalace. But, the reality that influences the rules and regulations forthe use of batik in the palace is not well understood by the people inYogyakarta at this time. For this reason, an educational video isneeded to preserve the batik campaign in the Yogyakarta Palace.One of the media that promotes effectively in the Batik Keratonsocial campaign is video. Because of its nature, one type of videowhich is a learning video is a type of video that presents visuallistening teaching material that can be used to preparemessages/subject matter such as culture Yogyakarta Batik Keraton.


2020 ◽  
Vol 4 (1) ◽  
pp. 541-551
Author(s):  
Refita Ika Indrayati ◽  
Namuri Migotuwio

Writing system in a form of script is an integral part ofcommunication. Its existence enabling history, idea and knowledgeto spread beyond one’s land and passed from one generation to theother. As a part of Indonesian culture, Lampung script of HadLampung must be preserved. But in reality, the usage of this script isfading from society. The difficult writing system and wide-spreadusage of Latin alphabet as standard in Indonesian language aresome of the factors why Lampung script is not a popular writingsystem in Lampung. This research is trying to fill the gap betweenthe effort of conservation and the lack of documentation about localscript. This study uses Type Design Parameter by Mohanty toidentify and categorize Lampung script anatomy. This identificationcan be guideline recommendation for Lampung script basedtypography design and other purposes.


2020 ◽  
Vol 4 (1) ◽  
pp. 578-587
Author(s):  
Monica Revias Purwa Kusuma ◽  
Aji Susanto Anom Purnomo

A wider market in which there are various kinds of products makescompetition fierce for the attention of consumers. In plain view,many similar items have almost similar visual elements, one of whichis feminine cleaning products. The feminine sanitizer packagingbottle has a distinctive curve and is almost similar from one brand toanother. This study aims to examine a work of VisualCommunication Design in the form of packaging design of femininecleansing soap products. The feminine cleansing soap productssampled were Herborist, Resik V, and Sumber Ayu, and all threecontain the same content, namely betel leaf extract. The researchmethod used in this research is descriptive qualitative with the theoryof the meaning of connotations and myths of Roland Barthes. Theresults of the analysis of connotative and mythological meanings ofthe three samples of feminine cleansing soap show that there aresimilarities in the meanings of verbal and visual signs. Theseproducts carry the same image which is constructed through theconnotations and myths of the hope of every woman to have afragrant, clean, healthy, healthy area of womanhood and does notinterfere with daily activities. Meanwhile, the meaning of myth in thepackaging design of feminine cleansing soap reveals that the shapeof the packaging design bottle is an ideal image of a woman's body.


2020 ◽  
Vol 4 (1) ◽  
pp. 552-566
Author(s):  
Nofria Doni Fitri ◽  
R Hadapiningrani K

Technical problems in the digital photography era have now beenovercome by the sophistication of cameras. The problem thattechnology cannot solve is the composition of the image.Composition is a skill that requires an understanding ofphotographic objects, visual elements, and artistic experience.Composition is related to the placement of objects and how to build aflow of view in viewing photos that have an impact on the impressionof the photo. The decision to press the camera's shutter button is aconsideration of composition, and is not easily understood bystudents or beginners who are just learning photography. So thatwith knowledge of the composition of this golden section,photographers can produce more optimal work. Careful at everyvisual element that exists, skilled in arranging objects so that bettervisuals are created. Super-sophisticated camera technology cannotsearch for objects on its own, therefore this research is offered. TheGolden Section Theory has been successfully applied to the field ofarchitecture in the 5th century BC and in the field of painting duringthe renessance era. In this study, the author tries to apply thisformula to determine the main object (center of attention) in a beachscene photo in Gunungkidul in 2: 3 image format or the defaultDSLR camera format.


2020 ◽  
Vol 4 (1) ◽  
pp. 525-540
Author(s):  
Eduard Bagas Pratama ◽  
Donna Carollina

Discussion about the problem of world waste, especially plastic wastein the sea, is currently a seriously problem, especially in Indonesia.Indonesia is the second-largest contributor to plastic waste in theworld. Plastic waste in the sea takes 500-1000 years to completelydecompose. So that efforts need to be made to reduce the use ofplastic to prevent the destruction of Indonesia's marine ecosystem.The effort made by the writer is to design motion graphics. Motiongraphics become an educational medium for junior high schoolchildren about the impact of plastic in the ocean along with solutionsthat can be applied in everyday life.


2020 ◽  
Vol 3 (2) ◽  
pp. 475-488
Author(s):  
Wahju Tri Widadijo

This article reviews the analysis of the application of the basicprinciples of visual arts and design in the animated movie “TheSecret of Kells” (2009) directed by Tomm Moore. The pictures andillustrations used in this animation is very unique and very artistic.The pictures and illustrations are created with the ornamental styleof the medieval art period. This study is based on the initialassumption, that is, one of the indicators of good animation is howthe impression of every cut of the film is influenced by artisticelements applied within the composition, the layout, and theblocking. In the staging aspect, as one of the aspects of 12 principlesof animation, it says that every visual asset in animation should belayouted properly to make a good and right composition. One of thestrategies is by applying the basic principles of visual arts anddesign such as rhythm, unity, domination, balance, and proportion.The analytical process itself was using a descriptive qualitativemethod. The purpose of this analysis is to show the intensity of theuse of the basic principles of visual arts and design in the animatedmovie “The Secret of Kells” (2009).


2020 ◽  
Vol 3 (2) ◽  
pp. 433-443
Author(s):  
Donna Carollina ◽  
Farhan
Keyword(s):  

Ngadinegaran village is a location for approximately fifteenhomestays for tourists. Although these tourists have used the GoogleMaps application, it's often mistakes in the way to finding thelocation of the homestay to go. This reality is supported by theresults of a questionnaire of one hundred tourists who stay at ahomestay in Ngadinegaran village. Whereas they mentioned the needfor an infographic to make it easier for them to find the location ofthe homestay. Thus the infographic design for Ngadinegaran villageis the solution to the problems faced and becomes the main focus forcommunity service activities to be carried out.


2020 ◽  
Vol 3 (2) ◽  
pp. 444-458
Author(s):  
Marsha Audra

T-shirts have become a timeless type of clothing. Over the years, tshirts have experienced development which is evidenced by thechanging of its form, design, and also function. Moreover, thesignificant increase in consumption level has been accompanied bythe growth in the needs of t-shirt production. With these increasedneeds, the t-shirt industry is becoming a competitive business for themanufacturers to produce a wide range of types and designs that cancaptivate consumers' interests. One of the strategies is by usingparody elements.One of the uses of parody designs that attracts attention isKamengski's work. Besides the success of bringing parody to each ofhis design works, Kamengski often received pros and cons. Apartfrom being able to identify the market gaps and being creative in theexisting limitations, the use of parody on Kamengski shirts design isconsidered as an act of plagiarism and deemed irresponsible.Beyond all of the pros and cons, the use of parody in t-shirtsdesigning can not be denied has become a part of the social lifestyle.This article will discuss the use of parody on t-shirt designs as alifestyle, with a case study of Kamengski t-shirts.


2020 ◽  
Vol 3 (2) ◽  
pp. 489-506
Author(s):  
Afif Fais Dzulfikar ◽  
Dian Prajarini

The development of the internet and smartphones, making almost allactivities can be accessed very easily for example shopping onlineusing a mobile commerce application. In Indonesia, there is much ecommerce with many users too, but it does not rule out the possibilityto build new e-commerce because Indonesia is the best market for ecommerce. UI / UX designers are needed to build new mobilecommerce because it requires research on interaction design. UI /UX layout guidelines needed by designers in the development ofmobile commerce. This study analyzes the layout patterns of mobilecommerce applications in 4 popular online stores in Indonesia.This study used qualitative research methods. The analysis is carriedout using the principles of pattern and graphic layout, the heuristicmethod of the 10 Nielsen principles used to evaluate a device orapplication.The results of this study successfully proved that the 4 Nielsenprinciples are used by mobile commerce applications (Bukalapak,Shopee, Tokedia, Lazada), namely Match between system and thereal world, Consistency and standards, Error prevention,Recognition rather than recall. The mobile commerce applicationhas the same shopping flow pattern and interface layout that is likethe navigation buttons on the top and bottom of the page, visualweight for promotional features, the concept of finger touch for thesafe size of a button measuring 1x1 cm, visual objects entered on thethumb zone mostly contain elements important and promotions suchas digital bill payments and discounts.


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