THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS

2021 ◽  
Author(s):  
Aneta Duda
Keyword(s):  
United States ◽  
Content Analysis ◽  
United States Of America ◽  
The United States ◽  
Brand Positioning ◽  
Editorial Content ◽  
Organized Interests ◽  
Analysis Technique ◽  
The Media ◽  
Degree Of Similarity

"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."

Artikel: Health Information Dissemination in the Information Age: Media, Messages and Roles

1994 ◽  
Vol 19 (2-3) ◽  
Author(s):  
Rolf T. Wigand ◽  
Hans-Dieter Klee
Keyword(s):  
United States ◽  
Health Information ◽  
Eating Behavior ◽  
United States Of America ◽  
Information Dissemination ◽  
The United States ◽  
Free Enterprise ◽  
The Public ◽  
Media Messages ◽  
The Media

SummaryUnderstanding the priorities and workings of the mass media are a prerequisite to gaining the attention of the media and, more importantly, the cooperation of those who control access to media space and time. In addition, one needs to understand information and news filtering and gate-keeping functions carried out by the media. It is also essential to understand the interplay between reporters and their news sources and the fact that both entities have their specific priorities and agenda. In the United States of America the media’s behavior may be viewed and understood, at least in part, as the journalistic performance and exercise in the principles of the First Amendment within the Constitution. Simultaneously though the media are part of the free enterprise system, implying that they are a business whose primary motivation is to maximize profits and minimally to survive as an organization. The media, however, are not in the business of health care, medicine or public health. This contribution characterizes the health information setting in the United States of America. Relevant research has demonstrated that in the process of gaining health information by the consumer, food producers can be highly successful in influencing food-purchasing behavior and thus may have an influence on health and eating behavior. Among the issues addressed here are scientific alarmism, information confusion, disinformation, misinformation and the often resultant paradoxical behavior exhibited by the public. The knowledge gap-hypothesis is explored with regard to its appropriateness in this setting. Researchers found that short, unequivocal and positive media messages - so-called magic bullets - addressing single and relatively simple behaviors can be highly effective and that whatever advice is given should be uncomplicated and negative elements associated with the message should be avoided.It is important for scientists, medical experts and nutritionists, the media and food producers to realize that they all play a vital role in achieving broad-scale health behavior. They need to cooperate and work together to produce a set of clear, consistent, focused and positive messages based on current scientific knowledge and trends. Only then can such recommendations be communicated, understood and acted upon by the public. It is especially important to educate and inform children properly about the appropriate judgement and analysis of advertised messages pertaining to health and eating behavior questions.

scholarly journals Who's afraid of the big bad wolf : examining attacks on Canada's federal centre-right political parties in the televised negative political advertisements between 1993 and 2006 using propaganda analysis

2021 ◽  
Author(s):  
Mark Adrian Brosens
Keyword(s):  
United States ◽  
Content Analysis ◽  
Political Parties ◽  
Focus Groups ◽  
United States Of America ◽  
The United States ◽  
Left Wing ◽  
Semiotic Analysis ◽  
Political Advertisements

This thesis uses a triangulated methodology of focus groups, semiotic analysis, and content analysis to categorize and analyze the televised negative political advertisements aired during the Canadian federal elections between 1993 and 2006. How these attacks made against the conservative parties during this timeframe were interpreted by mothers of adolescent children receives particular considerations. The findings demonstrate that during this period the Canadian debate between individualism and communitarianism was prevalent in these political advertisements. It is argued that propaganda methods, namely the name calling technique, were used effectively by the left-wing parties to emphasize specific ideological traditions in conservatism and to link the conservative parties to the United States of America for strategic purposes. The author contends that political advertisements are complex expressions of a party's ideology and goals, thus this campaign tool ought to be studied more by Canadian academics.

scholarly journals Partisan Media, Polarized Audiences? A Qualitative Analysis of Online Political News and Responses in the United States, U.K., and The Netherlands

2018 ◽  
Vol 31 (3) ◽  
pp. 485-505 ◽  
Author(s):  
Michael Hameleers
Keyword(s):  
United States ◽  
Content Analysis ◽  
The Netherlands ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Online Media ◽  
Political News ◽  
The Media ◽  
Partisan Media ◽  
Political Reporting

Abstract Media outlets in the United States are frequently accused of articulating partisan biases in political reporting. In Europe, the media and citizens are assumed to interpret reality from polarized and populist mindsets. To date, however, empirical research has not explored how such interpretations are constructed online. Important questions remain unanswered: How are online media constructing partisan biases? How do citizens respond to such news? To answer these questions, this article draws on a comparative qualitative content analysis of online political news and responses in the United States, U.K., and The Netherlands (N = 1,179). Results reveal that citizens respond to partisan news with congruent polarized interpretations. These findings provide important foundational evidence for the congruence between partisan media and polarized interpretations.

Google Trends as a Predictor of Presidential Elections: The United States Versus Canada

2020 ◽  
pp. 000276422097506
Author(s):  
Camilo Prado-Román ◽  
Raúl Gómez-Martínez ◽  
Carmen Orden-Cruz
Keyword(s):  
United States ◽  
United States Of America ◽  
Presidential Election ◽  
Presidential Elections ◽  
The United States ◽  
Accurate Information ◽  
Election Campaign ◽  
Predictive Capacity ◽  
The Past ◽  
The Media

The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this method, we conducted the study for two countries: the United States of America and Canada. To this end, we analysed which candidate had the most Google searches in the months leading up to the polling day. In this article, we have taken into account the past four elections in the United States and the past five in Canada, since Google first published its search statistics in 2004. The results show that this method has predicted the real winner in all the elections held since 2004 and highlights that it is necessary to monitor the next elections for the presidency of the United States in November 2020 and to have more accurate information on the future results.

scholarly journals How People Express Grief by Sharing Photographs on Social Networks: A Comparative Study between Italy and the United States of America

2021 ◽  
Author(s):  
Illene Cupit ◽  
Paolo Sapelli ◽  
Ines Testoni
Keyword(s):  
United States ◽  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
United States Of America ◽  
The United States ◽  
Continuing Bonds ◽  
Key Issues ◽  
To Receive ◽  
The U.S

Abstract: As innovative way to express grief, social media posts about the deceased have become fairly common. However, few studies examined grief photos commonly posted. The purpose of the present study was to examine such pictures, as well as the motivation and reactions of those who posted, among Italians and Americans. Surveys were sent to both Italian and U.S. participants. The U.S. group yielded 262 responses (Mean age = 22 years; 81% female), the Italian yielded 51 (Mean age = 32. Several key issues emerged, such as the need to receive empathic support from other users, the desire to maintain continuing bonds, the wish to remember the deceased, and the desire to share beauty and symbolic pictures. The images were analyzed using content analysis. Both samples posted photos to remember and to enhance their posts. A strong preference for pictures with a positive emotional connotation appeared, depicting the deceased in a conjoint appearance with the participant. Results suggest that imagery used for the expression of grief in social media sites, an “iconography of grief,” is a popular means of expression for grievers.

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