scholarly journals Who's afraid of the big bad wolf : examining attacks on Canada's federal centre-right political parties in the televised negative political advertisements between 1993 and 2006 using propaganda analysis

Author(s):  
Mark Adrian Brosens

This thesis uses a triangulated methodology of focus groups, semiotic analysis, and content analysis to categorize and analyze the televised negative political advertisements aired during the Canadian federal elections between 1993 and 2006. How these attacks made against the conservative parties during this timeframe were interpreted by mothers of adolescent children receives particular considerations. The findings demonstrate that during this period the Canadian debate between individualism and communitarianism was prevalent in these political advertisements. It is argued that propaganda methods, namely the name calling technique, were used effectively by the left-wing parties to emphasize specific ideological traditions in conservatism and to link the conservative parties to the United States of America for strategic purposes. The author contends that political advertisements are complex expressions of a party's ideology and goals, thus this campaign tool ought to be studied more by Canadian academics.

2021 ◽  
Author(s):  
Mark Adrian Brosens

This thesis uses a triangulated methodology of focus groups, semiotic analysis, and content analysis to categorize and analyze the televised negative political advertisements aired during the Canadian federal elections between 1993 and 2006. How these attacks made against the conservative parties during this timeframe were interpreted by mothers of adolescent children receives particular considerations. The findings demonstrate that during this period the Canadian debate between individualism and communitarianism was prevalent in these political advertisements. It is argued that propaganda methods, namely the name calling technique, were used effectively by the left-wing parties to emphasize specific ideological traditions in conservatism and to link the conservative parties to the United States of America for strategic purposes. The author contends that political advertisements are complex expressions of a party's ideology and goals, thus this campaign tool ought to be studied more by Canadian academics.


2021 ◽  
Author(s):  
Aneta Duda

"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."


Inclusion ◽  
2019 ◽  
Vol 7 (4) ◽  
pp. 234-243 ◽  
Author(s):  
Roy McConkey ◽  
Cheryl Peng ◽  
Marie Merritt ◽  
Amy Shellard

Abstract Sport can be a means for promoting social inclusion but to date, the perspectives of participants have been rarely sought. Focus groups interviews were held with 6 Special Olympic, Unified Sports teams in the United States as well as one each in Germany and India. In all, 49 athletes with intellectual disability and 39 team-mates without disability participated. From a thematic content analysis, a core concept of togetherness emerged, with five subthemes of equality, friendships, participation, connections, and assistance. Four main feelings were associated with togetherness: happy, relaxed, confident, and cared for. The players gave specific examples of how these outcomes were realised in sport and community settings. Their insights could guide future attempts to promote social inclusion in sports and the wider community.


2019 ◽  
Vol 17 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Martin Hinton ◽  
Agnieszka Budzyńska-Daca

This paper combines quantitative and qualitative methodologies to study the persuasive strategies employed by candidates taking part in televised pre-election debates in Poland and the United States between 1995 and 2016. First, the authors identify the key strategies and calculate the frequency with which they are used by individual candidates. This allows for numerical comparisons between politicians in the two polities, as well as between winners and losers, and candidates of the right and the left politically. These statistical results led the authors to look more closely at the individual styles of two contrasting debaters. We conclude that the rhetorical landscape of political communication does not differ greatly between the two countries; although the data suggest noticeable differences in the approach of political parties and between individuals.


2019 ◽  
Vol 52 (1-2) ◽  
pp. 141-152
Author(s):  
Janko Trupej

The article discusses the reception of Mark Twain and his works in serial publications by Slovenian immigrants in the United States of America. The analysis encompassed writings published in newspapers and magazines with different ideological orientations, from the beginning of the 20th century to mid-century. The article compares Twain’s reception in left-wing and right-wing publications and furthermore discusses the extent to which the reception was affected by the contemporary political situation in the United States.


Author(s):  
Illene Cupit ◽  
Paolo Sapelli ◽  
Ines Testoni

Abstract: As innovative way to express grief, social media posts about the deceased have become fairly common. However, few studies examined grief photos commonly posted. The purpose of the present study was to examine such pictures, as well as the motivation and reactions of those who posted, among Italians and Americans. Surveys were sent to both Italian and U.S. participants. The U.S. group yielded 262 responses (Mean age = 22 years; 81% female), the Italian yielded 51 (Mean age = 32. Several key issues emerged, such as the need to receive empathic support from other users, the desire to maintain continuing bonds, the wish to remember the deceased, and the desire to share beauty and symbolic pictures. The images were analyzed using content analysis. Both samples posted photos to remember and to enhance their posts. A strong preference for pictures with a positive emotional connotation appeared, depicting the deceased in a conjoint appearance with the participant. Results suggest that imagery used for the expression of grief in social media sites, an “iconography of grief,” is a popular means of expression for grievers.


Author(s):  
Liāna Supe ◽  
Ingūna Jurgelāne-Kaldava

Aim – to identify criterions and parameters for classification of higher education institutions, using research method – qualitative content analysis. The following tasks are defined for reaching the aim: to conduct qualitative content analysis and define categories and their frequency; to describe and analyse defined categories; to compare different classifications of higher education institutions; to summarize the analysis results and draw conclusions. Research methodology – overview of literature and qualitative content analysis. Findings – qualitative content analysis helps to structure the information gathered, to select the relevant and applicable, and leads to the development of new categories; higher education institutions are classified in many ways, using different criterions and parameters; classifications made by individual researchers are available, as well as universally known and applied classifications of higher education institutions such as Carnegie Classification and European classification of higher education institutions. Research limitations – the classification of higher education institutions is analysed only from Europe and the United States of America.


Tékhne ◽  
2019 ◽  
Vol 17 (1) ◽  
pp. 39-52
Author(s):  
Adriana Grigorescu ◽  
Amalia-Elena Ion

Abstract The present research was constructed with the idea of offering a detailed view on one of the most important legislative papers of the United States of America (USA), namely, the Small Business Act of 1953. The public policy sector in the USA is a rather complex area of research, and the qualitative study performed through the content analysis has been based on external factors within the Small Business Administration (SBA) for the small and medium-sized enterprise (SME) sector in the USA, in terms of financial assistance, regulations and directives, as well as access to information, knowledge and know-how regarding the national and international markets. As a result, the article underlines important elements for both theory and practice. The content analysis performed on the SBA has suggested that, given the administration’s organisational chart and programmes of the American SBA, the latter pushes towards an impersonal connection between the administration and the SME sector through the existence of the business development centres created with the main purpose of assisting the SMEs in their activity.


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