scholarly journals Study on Product Opinion Analysis for Customer Satisfaction on E-Commerce Websites

2021 ◽  
Author(s):  
Vijaya Sagvekar ◽  
Prashant Sharma

The E-commerce websites have been emerged in a high range of marketing benefits for the users to publish or share the experience of the received product by posting review that contain useful comments, opinions and feedback on the product. These days, a large number of clients acquire freedoms to look at comparative items in online sites and pick their top choices in computerized retailers, like Amazon.com and Taobao.com. Client audits in online media and electronic trade Websites contain important electronic word data of items. Sentiment Analysis is broadly applied as voice of clients for applications that target showcasing and client care. Sentiment extractors in their most essential structure classify messages as either having a good or negative or once in a while neutral supposition. A typical application of sentiment investigation is the programmed assurance of whether an online review contains a positive or negative review. Subsequently, in this paper, with the use of the strategies on sentiment analysis, obstinate sentences alluding to a particular element are first recognized from item online audits. We have proposed deep learning strategy as a classification model for discovering the condition of review. The outcomes showed suggested site for the client dependent on the early audits, past reviews and answer given to inquiry audit for the client. Additionally, it is seen that the proposed strategy can ready to answer every one of the reviews with a superior closeness like a human reaction to the client.

TEM Journal ◽  
2020 ◽  
pp. 1663-1668
Author(s):  
Shorouq Fathi Eletter

The exponential growth of unstructured data and the ability of businesses to utilize such data in decision-making have led to competitive advantages. The knowledge provided by analyzing unstructured data is crucial for product developers or service providers because it might affect the sustainability of the business. Sentiment analysis is used to gain an understanding of the attitudes, opinions, and emotions expressed within an online review. Naïve Bayes (NB), logistic regression (LR), decision trees (DT), deep learning (DL), and support vector machines (SVM) were used to build a classification model. In the data mining settings, the classification accuracy is the best metric to highlight the best classifier. The DL classifier outperformed other models in terms of accuracy rate. Classifying customers' feelings toward a product or service is critical for providing actionable insights. Utilizing such models will help to analyze huge volumes of reviews, saving both time and costs.


2020 ◽  
Vol 39 (4) ◽  
pp. 4935-4945
Author(s):  
Qiuyun Cheng ◽  
Yun Ke ◽  
Ahmed Abdelmouty

Aiming at the limitation of using only word features in traditional deep learning sentiment classification, this paper combines topic features with deep learning models to build a topic-fused deep learning sentiment classification model. The model can fuse topic features to obtain high-quality high-level text features. Experiments show that in binary sentiment classification, the highest classification accuracy of the model can reach more than 90%, which is higher than that of commonly used deep learning models. This paper focuses on the combination of deep neural networks and emerging text processing technologies, and improves and perfects them from two aspects of model architecture and training methods, and designs an efficient deep network sentiment analysis model. A CNN (Convolutional Neural Network) model based on polymorphism is proposed. The model constructs the CNN input matrix by combining the word vector information of the text, the emotion information of the words, and the position information of the words, and adjusts the importance of different feature information in the training process by means of weight control. The multi-objective sample data set is used to verify the effectiveness of the proposed model in the sentiment analysis task of related objects from the classification effect and training performance.


2021 ◽  
pp. 1-28
Author(s):  
Aakanksha Sharaff ◽  
Ramya Allenki ◽  
Rakhi Seth

Sentiment analysis works on the principle of categorizing and identifying the text-based content and the process of classifying documents into one of the predefined classes commonly known as text classification. Hackers deploy a strategy by sending malicious content as an advertisement link and attack the user system to gain information. For protecting the system from this type of phishing attack, one needs to classify the spam data. This chapter is based on a discussion and comparison of various classification models that are used for phishing SMS detection through sentiment analysis. In this chapter, SMS data is collected from Kaggle, which is classified as ham or spam; while implementing the deep learning techniques like Convolutional Neural Network (CNN), CNN with 7 layers, and CNN with 11 layers, different results are generated. For evaluating these results, different machine learning techniques are used as a baseline algorithm like Naive Bayes, Decision Trees, Support Vector Machine (SVM), and Artificial Neural Network (ANN). After evaluation, CNN showed the highest accuracy of 99.47% as a classification model.


Author(s):  
Z. L. Cai ◽  
Q. Weng ◽  
S. Z. Ye

Abstract. With the deepening research and cross-fusion in the modern remote sensing image area, the classification of high spatial resolution remote sensing images has captured the attention of the researchers in the field of remote sensing. However, due to the serious phenomenon of “same object, different spectrum” and “same spectrum, different object” of high-resolution remote sensing image, the traditional classification strategy is hard to handle this challenge. In this paper, a remote sensing image scene classification model based on SENet and Inception-V3 is proposed by utilizing the deep learning method and transfer learning strategy. The model first adds a dropout layer before the full connection layer of the original Inception-V3 model to avoid over-fitting. Then we embed the SENet module into the Inception-V3 model for optimizing the network performance. In this paper, global average pooling is used as squeeze operation, and then two fully connected layers are used to construct a bottleneck structure. The model proposed in this paper is more non-linear, can better fit the complex correlation between channels, and greatly reduces the amount of parameters and computation. In the training process, this paper adopts the transfer learning strategy, makes full use of existing models and knowledge, improves training efficiency, and finally obtains scene classification results. The experimental results based on AID high-score remote sensing scene images show that SE-Inception has faster convergence speed and more stable training effect than the original Inception-V3 training. Compared with other traditional methods and deep learning networks, the improved model proposed in this paper has greater accuracy improvement.


2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Waqas Haider Bangyal ◽  
Rukhma Qasim ◽  
Najeeb ur Rehman ◽  
Zeeshan Ahmad ◽  
Hafsa Dar ◽  
...  

A vast amount of data is generated every second for microblogs, content sharing via social media sites, and social networking. Twitter is an essential popular microblog where people voice their opinions about daily issues. Recently, analyzing these opinions is the primary concern of Sentiment analysis or opinion mining. Efficiently capturing, gathering, and analyzing sentiments have been challenging for researchers. To deal with these challenges, in this research work, we propose a highly accurate approach for SA of fake news on COVID-19. The fake news dataset contains fake news on COVID-19; we started by data preprocessing (replace the missing value, noise removal, tokenization, and stemming). We applied a semantic model with term frequency and inverse document frequency weighting for data representation. In the measuring and evaluation step, we applied eight machine-learning algorithms such as Naive Bayesian, Adaboost, K -nearest neighbors, random forest, logistic regression, decision tree, neural networks, and support vector machine and four deep learning CNN, LSTM, RNN, and GRU. Afterward, based on the results, we boiled a highly efficient prediction model with python, and we trained and evaluated the classification model according to the performance measures (confusion matrix, classification rate, true positives rate...), then tested the model on a set of unclassified fake news on COVID-19, to predict the sentiment class of each fake news on COVID-19. Obtained results demonstrate a high accuracy compared to the other models. Finally, a set of recommendations is provided with future directions for this research to help researchers select an efficient sentiment analysis model on Twitter data.


2020 ◽  
Author(s):  
Pathikkumar Patel ◽  
Bhargav Lad ◽  
Jinan Fiaidhi

During the last few years, RNN models have been extensively used and they have proven to be better for sequence and text data. RNNs have achieved state-of-the-art performance levels in several applications such as text classification, sequence to sequence modelling and time series forecasting. In this article we will review different Machine Learning and Deep Learning based approaches for text data and look at the results obtained from these methods. This work also explores the use of transfer learning in NLP and how it affects the performance of models on a specific application of sentiment analysis.


2020 ◽  
Vol 13 (4) ◽  
pp. 627-640 ◽  
Author(s):  
Avinash Chandra Pandey ◽  
Dharmveer Singh Rajpoot

Background: Sentiment analysis is a contextual mining of text which determines viewpoint of users with respect to some sentimental topics commonly present at social networking websites. Twitter is one of the social sites where people express their opinion about any topic in the form of tweets. These tweets can be examined using various sentiment classification methods to find the opinion of users. Traditional sentiment analysis methods use manually extracted features for opinion classification. The manual feature extraction process is a complicated task since it requires predefined sentiment lexicons. On the other hand, deep learning methods automatically extract relevant features from data hence; they provide better performance and richer representation competency than the traditional methods. Objective: The main aim of this paper is to enhance the sentiment classification accuracy and to reduce the computational cost. Method: To achieve the objective, a hybrid deep learning model, based on convolution neural network and bi-directional long-short term memory neural network has been introduced. Results: The proposed sentiment classification method achieves the highest accuracy for the most of the datasets. Further, from the statistical analysis efficacy of the proposed method has been validated. Conclusion: Sentiment classification accuracy can be improved by creating veracious hybrid models. Moreover, performance can also be enhanced by tuning the hyper parameters of deep leaning models.


2020 ◽  
Vol 16 (6) ◽  
pp. 3721-3730 ◽  
Author(s):  
Xiaofeng Yuan ◽  
Jiao Zhou ◽  
Biao Huang ◽  
Yalin Wang ◽  
Chunhua Yang ◽  
...  

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