Monolingual Consumers’ Reactions in Cyber Market to GCCP, FCCP, and LCCP Ad Appeals in Taiwan

2021 ◽  
Vol 40 (4) ◽  
pp. 8623-8637
Author(s):  
Cher-Min Fong ◽  
Ming-Hung Shu ◽  
Chao-Cheng Chung ◽  
Tung-Lin Tsai ◽  
I-Sheng Sun ◽  
...  
Keyword(s):  
Consumer Culture ◽  
International Marketing ◽  
Country Of Origin ◽  
Developed Countries ◽  
Advertising Strategies ◽  
Information Credibility ◽  
Mediating Mechanisms ◽  
Brand Information ◽  
The Impact

This study takes the product ethnicity perspective to investigate how monolingual Taiwanese consumers respond to products from developed countries when the consumer culture positioning (CCP) is global versus foreign versus local. Our experiment has a 2 (high vs. low fit of product ethnicity) × 3 (global vs. foreign vs. local ad appeal) design. Two mediating mechanisms are introduced to explain how ad fluency and brand information credibility impact ad effectiveness. These findings provide insights regarding the impact of a product’s country of origin and have implications for international marketing and advertising strategies.

scholarly journals Foreign Shareholdings Impact on Banks Efficiency and Moderating Role of Corporate Governance

2019 ◽  
Vol 8 (2S9) ◽  
pp. 414-425
Keyword(s):  
Developing Countries ◽  
Corporate Governance ◽  
Country Of Origin ◽  
Developed Countries ◽  
Moderating Effect ◽  
Due Diligence ◽  
The Board Of Directors ◽  
The Impact ◽  
Moderating Role

The research investigate the impact of foreign shareholding originated from developed and developing countries on the efficiency of acquired local banks in Indonesia during 2007-2017 by including Corporate Governance as a moderating variable. Methodology: Using the secondary aggregate data of 29 commercial banks acquired by foreign shareholders, a panel regression model using econometrics methods of GLS, and DEA were applied to examine the effects of percentage of foreign shareholdings on efficiency of the acquired local banks. The main findings; First, percentage of foreign shareholdings positively affecting efficiency of acquired local banks only if the foreign shareholders is originated from developed countries. Second, the level of economic advancement of the country of origin of foreign shareholders has significant effects on the efficiency of the acquired local banks. Third, the increase in the size of the Board of Directors tends to decrease the efficiency of the acquired local banks and fourth, the presence of Foreign Director has a positive moderating effect on strengthening the effect of percentage of foreign shareholdings on the efficiency of the acquired local banks. Overall, the originality of this studies is that the percentage of foreign shareholdings and its country of origin are two combined factors that cannot be separated in affecting the level of efficiency of its acquired local bank and the fact of significant positive moderating effect of Foreign Director. As policy consideration, monetary authority need to perform strict due diligence on prospective foreign shareholders specifically originated from developing countries, advise banks to maintain the existence of Foreign Director and to encourage small local banks to be merged prior to the acquisition by foreign shareholders.

Does origin matter? The impact of the institutional environment of the origin country on the internationalization of franchise chains

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Giovani Lanfranchi ◽  
Suzane Strehlau ◽  
Felipe Mendes Borini ◽  
Pedro Lucas de Resende Melo
Keyword(s):  
Institutional Environment ◽  
Country Of Origin ◽  
Developed Countries ◽  
International Markets ◽  
Market Potential ◽  
Institutional Characteristics ◽  
International Expansion ◽  
Content Type ◽  
The Impact ◽  
Selection Of

Purpose The purpose of this research is to identify the impacts of the country of origin of a franchise chain on its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries. Design/methodology/approach The research is descriptive and quantitative and involved 724 franchise chains from 10 countries of origin (Brazil, Russia, India, South Africa, Argentina, USA, Germany, Australia, Spain and Portugal), spread over 174 destination countries, totaling 3,513 cases. Findings The results indicate that institutional preferences do not vary according to the country of origin of the franchise chain but rather vary according to the destination country. Research limitations/implications This paper contributes to institutional theory by identifying a set of characteristics that explains the selection of international markets and the commitment of franchise chains. Practical implications The results obtained in the study can help managers of franchise chains to make decisions related to the selection of destination countries for international expansion based on the institutional characteristics of the markets and their compatibility with the objectives of the franchise chains. Originality/value Companies in emerging countries internationalize according to different management logics from those of companies from developed countries. Thus, it is possible that the process of selecting countries for internationalization is also based on different criteria that reflect different institutional preferences. The thesis defended in the paper is that market potential is more important to franchisees from emerging markets, whereas contract enforcement is more important to franchisees from developed markets.

scholarly journals Upravljanje globalnim brendom s osvrtom na efekt zemlje porijekla

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Aleksandra Krajnović ◽  
Ivan Jadreško ◽  
Jurica Bosna
Keyword(s):  
Developing Countries ◽  
Economies Of Scale ◽  
Brand Management ◽  
Country Of Origin ◽  
Developed Countries ◽  
International Expansion ◽  
Long Time ◽  
Geographical Expansion ◽  
The Impact ◽  
Cover Up

Geographical expansion is inevitable destiny of brands because it determines the growth of the brand and its ability to innovate and maintain competitive advantage in terms of economies of scale and productivity. Therefore, brand managers are trying to find out new ways and approaches in a manner to achive international expansion. The effect that has been studied for a long time in relation with brands is the effect of the country of origin. Purpose of this paper is to find out the impact of the country of origin on the contemporary brand management. Goal of the paper is to point out the end of country of origin trend in developed countries and development of this effect in developing countries. More and more companies are currently trying to cover up the country of origin of the product while brend with its image represents more important and familiar information. Generally, the effect of country of origin becomes less important while the country of the brand has a growing importance.

scholarly journals THE INFLUENCE OF INNOVATIVE PROCESSES ON THE PRINCIPLES OF MARKETING IN FOREIGN COUNTRIES

2021 ◽  
Author(s):  
Larysa Snihyr
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
International Marketing ◽  
Developed Countries ◽  
Global Market ◽  
Cultural Development ◽  
High Tech ◽  
Foreign Countries ◽  
The Impact ◽  
Innovation Processes

The article considers the issue of the impact of innovation processes on the principles of marketing in foreign countries. It is studied that the emergence of global digital platforms, new business models also leads to the commercialization of such concepts as “talent”, “the field of progressive industry”, “high technology”. The introduction and active dissemination of innovative processes contributes to the growth of welfare, balanced technological, economic and socio-cultural development of society, ensures a high level of economic development in the world market. In recent decades, economically developed countries have seen a steady trend of increasing spending on the development of scientific and technical industries. The share of scientific knowledge in these countries accounts for 70% to 85% of GDP growth. The rapid pace of production of high-tech goods and technologies on a global scale contributes to the formation of a global market saturated with innovation as a new segment of the global economic space with its own characteristics and contradictions. The study of the impact of innovation processes on the principles of marketing; in particular the processes of its rapid development are relevant issues today. After all, active participation in the international market of innovation processes is a guarantee of access to advanced knowledge, stimulation of internal innovation, increasing the productivity of economic processes. Ensuring participation in the global market of innovation processes is possible only through the skilled use of international marketing tools and taking into account its distinctive features, such as rapid market volatility, short life cycle, lack of knowledge and difficulties in evaluating the product by customers, complexity of pricing and the need to adapt innovation. The peculiarities of the influence of innovation processes on the principles of marketing in foreign countries at the level of international marketing to determine the priority areas of its development in the market are analyzed. The study emphasizes that innovation is the driving force of entrepreneurship. The most favorable environment for the development of innovation is competition, in which each entrepreneur seeks to gain a competitive advantage through the introduction of innovation. It is proved that the main stimulus for the introduction of innovations is the possibility of obtaining additional profit (monopoly rent) due to the presence of significant differences in the production and sale of products on the market.

scholarly journals Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania

2010 ◽  
Vol 1 (2) ◽  
pp. 108-122 ◽  
Author(s):  
Vytautas Dikčius ◽  
Gintarė Stankevičienė
Keyword(s):  
United Kingdom ◽  
Emerging Economies ◽  
Country Of Origin ◽  
Developed Countries ◽  
Emerging Economy ◽  
Impact Factors ◽  
Developed Country ◽  
The United Kingdom ◽  
Product Manufacturing ◽  
The Impact

Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis on a distinction between the country of manufacturing origin and the country of brand origin. The impact of country of manufacturing and country of brand image varies from country to country under the influence of numerous impact factors, often summarized within a culture or subcultures. One type of such subcultures could be formed by immigrants, whose perceptions might include aspects of their home country combined with those of the host country. The main purpose of this paper was to evaluate the attitudes of Lithuanians who live in Lithuania (as a country of an emerging economy) and those of emigrants living in selected countries (Ireland, the United Kingdom and Finland) with regard to the importance of country of origin. Three brands were selected for the research – Panasonic, LG and BEKO, and three different cases were presented to the respondents. First, both the brand name (Panasonic) and the manufacturing country (the United Kingdom) were associated with a developed country. In the second case, country of brand origin (LG) was identified as a developed country while country of manufacture represented an emerging economy (Poland). Finally, an emerging economy of the country of brand origin (BEKO) and an emerging economy of the country of manufacturing (Turkey) were dealt with.Findings provide evidence that, in general, more developed countries had a better image as countries – manufacturers of TV sets than less developed countries (emerging economies). Analysis of opinions about country of brand origin revealed that brands from developed countries were evaluated better than those from emerging economies. In addition, analysis showed that respondents who live in an emerging economy have more positive attitude towards the surveyed brands compared with Lithuanian emigrants to developed countries. Finally, strong correlation was found between the evaluation of a brand and evaluation of the country of brand origin, while there was no correlation between evaluation of a brand and evaluation of country of manufacturing.

scholarly journals The THE IMPACT OF FOREIGN SHAREHOLDINGS, FOREIGN COUNTRY ADVANCEMENT, AND CORPORATE GOVERNANCE MODERATING ROLE ON BANK EFFICIENCY

2019 ◽  
Vol 4 (1) ◽  
pp. 13-16
Author(s):  
Aswin Rivai
Keyword(s):  
Banking Industry ◽  
Country Of Origin ◽  
Developed Countries ◽  
Bank Efficiency ◽  
Original Contribution ◽  
Two Factors ◽  
The Board Of Directors ◽  
New Perspective ◽  
The Impact ◽  
Moderating Role

This research is intended to open a new  perspective on how foreign shareholdings in Indonesia’s banking industry affect the efficiency of its acquired local banks by analyzing the foreign shareholdings percentage/portion and also analyzing its country of origin that till date is still scant.  The results of the studies show that percentage of foreign shareholdings positively affecting efficiency of acquired local banks only if the foreign shareholders is majority shareholders and originating from developed countries.  The increase in the size of the Board of Directors tends to decrease the efficiency of the acquired local banks and lastly, the presence of Foreign Director has a positive moderating effect on strengthening the effect of percentage of foreign shareholdings on the efficiency of the acquired local banks.   The original contribution of this studies is that the percentage of foreign shareholdings and its country of origin are two factors that cannot be separated in affecting the level of efficiency of its acquired local bank.

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

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