scholarly journals CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY FOREIGN PRODUCTS: CASES OF TODDLER MILK POWDER, PHARMACEUTICALS AND FRUITS

2011 ◽  
Vol 14 (3) ◽  
pp. 40-55
Author(s):  
Long Thanh Nguyen
Keyword(s):  
Milk Powder ◽  
Psychological Factor ◽  
Domestic Economy ◽  
Social Psychological ◽  
Consumer Ethnocentrism ◽  
Low Level ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Impact ◽  
Product Judgment

The most noticeable consequence of the globalization and commercial liberalization processes is the market-wide presence of foreign products in Vietnam, an agricultural nation which has an economy in transition and a low level of technology. Consumer ethnocentrism, which is a social-psychological factor formed by the concern about adverse consequences of foreign products toward the domestic economy, is considered a non-technical barrier. This study uses CETSCALE (Shimp & Sharma, 1987) to measure the consumer ethnocentrism of Vietnamese consumers and determine the impact of this factor on the product judgment and the willingness to buy foreign products of domestic consumers. The products to be examined include: (1) toddler milk powder, (2) fruits and (3) pharmaceuticals.

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

2017 ◽  
Vol 45 (1) ◽  
pp. 163-176 ◽  
Author(s):  
Gongxing Guo ◽  
Xing Zhou
Keyword(s):  
Cultural Context ◽  
Meta Analysis ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Sample Type ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Product Judgment

We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

2011 ◽  
Vol 32 (1) ◽  
pp. 52-60 ◽  
Author(s):  
Nguyen Thi Tuyet Mai ◽  
Kirk Smith
Keyword(s):  
Structural Equation ◽  
Quantitative Methods ◽  
Positive Influence ◽  
Equation Modeling ◽  
Social Motives ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Social ◽  
Status Seeking ◽  
The Impact

In this article, the authors examine the impact of status orientations on consumer purchase preferences for foreign products, an emerging disposition in Vietnam. Both qualitative (in-depth interviews and focus groups) and quantitative methods (survey with urban Vietnamese consumers) were employed in this investigation. The results of structural equation modeling (SEM) provided empirical evidence for the positive influence of modern status orientation (MSO) on willingness to buy imported products. Traditional status orientation (TSO) was found not to be a predictor of willingness to buy. Consistent with the findings from literature, consumer ethnocentrism was negatively related to willingness to buy imported products. Implications for public policy and marketers pertaining to the emerging proclivity of status-seeking foreign purchase and the social motives underlying this phenomenon are provided.

Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naveed Iqbal Chaudhry ◽  
Sajawal ali Mughal ◽  
Javed Iqbal Chaudhry ◽  
Usman Tariq Bhatti
Keyword(s):  
Brand Loyalty ◽  
Online Survey ◽  
Brand Image ◽  
Negative Impact ◽  
Cosmetic Products ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
The Impact ◽  
First Time ◽  
Product Judgment

Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role of product judgment (PJ) related to Indian made cosmetic products in this relationship. Design/methodology/approach In this study, the researcher used quantitative techniques to collect data. Online survey strategy was used for data collection and the technique of purposive sampling was used to select 280 consumers as respondents of said study. SPSS-20 and AMOS-21 were used for data analysis and to test the hypotheses of the study. Findings The results indicate that there is a positive relationship between CE and BL that is the novel result of this study because past studies proved negative relation in CE and BL and there is no direct relationship between CE and BI. The results also indicate that consumer animosity (CA) has a negative impact on BI and BL of Indian made cosmetic products in Pakistan. The results of mediation indicate that PJ is playing partial mediation in this relation. Originality/value This study is for the first time that is conducted in the context of India and Pakistan. Similarly, PJ is tested as a mediator for the first time in the relationship between CE and CA and BI and BL. This study would be beneficial for foreign brands generally and for Indian cosmetic brands specifically. In addition, it may provide help to business students and scholars to further understand and explore these variables in the context of developing countries.

scholarly journals INTENTION TO PURCHASE LOCAL FOOD PRODUCTS AMONG INDONESIAN YOUNG CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 1285-1294
Author(s):  
Sulis Riptiono ◽  
Ade Irma Anggraeni ◽  
Agus Suroso ◽  
Siti Nur Azizah
Keyword(s):  
Cultural Sensitivity ◽  
Local Food ◽  
Food Products ◽  
Purchase Intentions ◽  
Positive Contribution ◽  
Consumer Ethnocentrism ◽  
Foreign Products ◽  
Intention To Purchase ◽  
Negative Effect ◽  
Product Judgment

Purpose of the study: This study was undertaken to examine a theoretical concept that can increase consumer purchase intentions for local food products. Methodology: This study involved 450 students as respondents, but only 437 data were eligible for testing. Data were analysed using structural equation modelling (SEM) and processed with AMOS 24.0 statistical tools. Main Findings: The results of the research successfully revealed that cultural sensitivity was proven to have a negative effect on consumer ethnocentrism and had a negative effect on imported product judgment. Consumer ethnocentrism has a positive contribution to animosity toward foreign products and negatively influences imported product judgment. Intention to purchase local food products is positively influenced by consumer ethnocentrism and animosity toward foreign products and imported product judgment that has a negative effect. While testing the effect of animosity toward foreign products on imported product judgment was declared rejected or insignificant. Applications of this study: Consumer cultural sensitivity on a foreign product can cause consumer ethnocentrism on local food products will decrease and can increase imported product judgment which is increasingly positive. This has implications for marketers to be able to increase consumer ethnocentrism which will later be able to make consumers prefer local products and can increase consumer purchase intentions on local food products. Novelty/Originality of this study: This research conducted cultural sensitivity on consumer purchase intention with consumer ethnocentrism, consumer animosity, and imported product judgment within the empirical concept.

scholarly journals The Impact of Consumer Animosity and Consumer Ethnocentrism on Intention to Purchase Foreign Products: The Case of Chinese Branded Household Appliances in Vietnam Market

2015 ◽  
Vol 7 (4(J)) ◽  
pp. 22-36
Author(s):  
Nguyen ThiHuong Giang
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Critical Time ◽  
Economic Hardship ◽  
Equation Modeling ◽  
Household Appliances ◽  
Consumer Ethnocentrism ◽  
Foreign Products ◽  
Consumer Animosity ◽  
The Impact

Vietnam-China bilateral relationship has sharply declined due to the recent conflicts on both economic and political affairs. On top of that, the current controversial incident regarding the East Sea issue has constantly deteriorated the connection. At this critical time when the effects of consumers’ attitude toward Chinese products could not be overlooked, the empirical study aims to investigate the impacts of Consumer Animosity and Consumer Ethnocentrism on Purchase Intention of Chinese branded merchandise with the mediating role of Consumer Judgment. Household appliance category is chosen because of the dominance of Chinese brands in Vietnam market. In addition to the assessment of Animosity effect on Purchase Intention, the research is designated to examine its antecedences, including Perceived Economic Hardship and Normative Influences as well as their influences on Animosity. Structural Equation Modeling was utilized to test the theoretical framework, analyzing the data from a sample of 349 consumers with diverse backgrounds. The results have demonstrated that only Perceived economic hardship manifest a significant impacts on Animosity. Meanwhile, Animosity and Ethnocentrism have negative relationships with both Chinese branded household appliances Judgment and Purchase Intention. Overall, the study provides specific discussion and recommendations for the Vietnam household appliances industry and at the same time points into various directions for further researches.

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