Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

2017 ◽  
Vol 45 (1) ◽  
pp. 163-176 ◽  
Author(s):  
Gongxing Guo ◽  
Xing Zhou
Keyword(s):  
Cultural Context ◽  
Meta Analysis ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Sample Type ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Product Judgment

We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.

scholarly journals Uniqueness Perception and Willingness to Buy Protected Geographical Origin Versus Doppelgänger Brands

2017 ◽  
Vol 8 (2) ◽  
pp. 193-206
Author(s):  
Paulius Neciunskas ◽  
Laura Tomaševičiūtė ◽  
Dovilė Kazlauskė ◽  
Justina Gineikienė ◽  
Rūta Kazlauskaitė
Keyword(s):  
Geographical Origin ◽  
Negative Influence ◽  
Positive Influence ◽  
Policy Makers ◽  
Foreign Product ◽  
Willingness To Buy ◽  
Managerial Implications

This study explores what drives consumers’ judgments and decisions – uniqueness perception of a foreign product with protected geographical origin cue or uniqueness perception of a domestic doppelgänger product. We find that uniqueness perception of domestic brands has greater impact on willingness to buy domestic brands compared with the uniqueness perception of the brand holding geographical origin labels. Next, our data shows that uniqueness perception of domestic doppelgänger brands has influence not only on willingness to buy such brands (positive influence) but also negative influence on willingness to buy true and unique brands denominated by protected origin. Thus, by perceiving the uniqueness of a domestic brand positively, consumers discount the original, unique and legally protected brand and are less willing to buy such a brand. The study offers theoretical implications for ingroup positivity and outgroup negativity research as well as managerial implications for managers and policy makers indicating how to improve marketing efforts and regulatory support to geographical origin labels.  

Globalization and reluctant buyers

2002 ◽  
Vol 19 (6) ◽  
pp. 663-680 ◽  
Author(s):  
Taewon Suh ◽  
Ik‐Whan G. Kwon
Keyword(s):  
Cultural Context ◽  
Path Model ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Mediating Role ◽  
The Us ◽  
Attitudes And Perceptions ◽  
The Usa ◽  
And Behavior ◽  
Product Judgment

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers’ mind and behavior. Using samples from two countries (USA, n = 120 and Korea, n= 128), this study explored a path model centered on consumers’ reluctance to purchase foreign goods. The findings indicated that, in the US sample only, consumer ethnocentrism plays a mediating role between global openness and the reluctance to buy, although it is on the decrease with the increasing level of global openness. Consumer ethnocentrism is still an important factor in determining the magnitude of reluctance to buy a foreign product in both samples, while product judgment also plays an important role, but only in a certain cultural context (i.e. the USA). It is concluded, therefore, that consumers in a different culture, who are different in their attitudes and perceptions, tastes and preferences, and values, are still different even after being exposed to the massive wave of globalization.

scholarly journals Analisis Keputusan Nasabah Menggunakan Produk Pembiayaan Bank Muamalat Makassar

2013 ◽  
Vol 9 (3) ◽  
pp. 239
Author(s):  
Kapriani Kapriani
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Negative Influence ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Psychological Variables ◽  
Financing Decisions ◽  
Cultural Variables

The purpose of this study was to determine the effect, cultural, social, personal, psychological and financial products to the customer's decision to use financing at Bank Muamalat in Makassar. Primary and secondary data collection through interviews and questionnaires. Total sample of 100 customers. The results showed that based on multiple linear regression analysis showed that cultural variables (X1), social (X2), personal (X3) and experience (X5) has a positive influence on customer decisions. While the psychological variables (X4) have a negative influence on the decision to use a product financing. Based on the coefficient of determination (R2) financing decisions using the product described by the cultural, social, personal, psychological, and experience of 96.7%. Based on t test results indicate that that the cultural variables (X1), social (X2), psychological (X4) and experience (X5) significantly influence the customer's decision to use a product financing. While the private variable (X3) does not affect the customer's decision to use a product financing. F test indicates that the variable cultural, social, personal, psychological and simultaneously experience a significant influence on  customer decision variables using financing products.Keyword: kebudayaan, sosial, pribadi, psikologis, pengalaman dan keputusan nasabah.

scholarly journals CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY FOREIGN PRODUCTS: CASES OF TODDLER MILK POWDER, PHARMACEUTICALS AND FRUITS

2011 ◽  
Vol 14 (3) ◽  
pp. 40-55
Author(s):  
Long Thanh Nguyen
Keyword(s):  
Milk Powder ◽  
Psychological Factor ◽  
Domestic Economy ◽  
Social Psychological ◽  
Consumer Ethnocentrism ◽  
Low Level ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Impact ◽  
Product Judgment

The most noticeable consequence of the globalization and commercial liberalization processes is the market-wide presence of foreign products in Vietnam, an agricultural nation which has an economy in transition and a low level of technology. Consumer ethnocentrism, which is a social-psychological factor formed by the concern about adverse consequences of foreign products toward the domestic economy, is considered a non-technical barrier. This study uses CETSCALE (Shimp & Sharma, 1987) to measure the consumer ethnocentrism of Vietnamese consumers and determine the impact of this factor on the product judgment and the willingness to buy foreign products of domestic consumers. The products to be examined include: (1) toddler milk powder, (2) fruits and (3) pharmaceuticals.

scholarly journals THE EFFECTS OF INFLATION, RISK, AND MONEY SUPPLY ON MUTUAL FUNDS PERFORMANCE

2020 ◽  
Vol 7 (2) ◽  
pp. 29-34
Author(s):  
Leonardo Cheng ◽  
Kartika Dewi
Keyword(s):  
Mutual Funds ◽  
Money Supply ◽  
Mutual Fund ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Macroeconomic Factors ◽  
Inflation Risk ◽  
Panel Data Regression ◽  
Risk Rate

This research aims to examine the effect of inflation, risk rate and money supply on the performance of stock mutual funds in the 2015-2017 period. This research uses purposive sampling and obtained 25 mutual funds stocks per year with a total sample of 75 samples. The analysis uses panel data regression with e-views version 9. The results show that inflation and money supply variable have a significant negative influence, while the risk rate variable has a significant positive influence. This shows that the performance of the stock mutual funds is influenced by macroeconomic factors such as inflation, the level of risk of each mutual fund product and the amount of money circulating in the community.

Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: a moderated-mediation model

2018 ◽  
Vol 35 (7) ◽  
pp. 688-697 ◽  
Author(s):  
Gongxing Guo ◽  
Hongwei Tu ◽  
Bao Cheng
Keyword(s):  
Cultural Context ◽  
Multinational Enterprises ◽  
Interactive Effect ◽  
Critical Role ◽  
Mediating Effect ◽  
Interactive Effects ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
The Relationship

Purpose This study aims to clarify the relationship between two plausible conflicting attitudes in cross-cultural context-consumer affinity and consumer ethnocentrism (CET) and to explore their interactive effect on product trust and willingness-to-buy. Design/methodology/approach A total of 392 usable responses were obtained. Previously validated scales of consumer affinity, CET, product trust and willingness-to-buy were used and showed good reliability. Hierarchical multiple regression and the bootstrapping method were conducted to test the hypotheses. Findings This study revealed that consumer affinity is positively associated with product trust, which in turn promotes consumers’ intention to buy products from the affinity country; CET moderates the relationship between consumer affinity and product trust; and CET also moderates the mediating effect of product trust on the relationship between consumer affinity and willingness-to-buy. Research limitations/implications First, this study helps to explain how consumer affinity boosts willingness-to-buy, and it reveals the type of consumers whose product trust is most notably influenced by their level of ethnocentrism. Second, this study examines the moderating effects of CET on the relationship between consumer affinity and product trust, which can help to identify the situations in which consumer affinity influences product trust most strongly. Third, this study examined the interactive effect of consumer affinity and CET on product trust and its subsequent effect on willingness-to-buy. The findings help to explain the CET’s critical role in the effect of consumer affinity by relating it to the literature of product trust and willingness-to-buy. Practical implications Given the crucial role that consumer affinity plays in improving consumers’ trust in and buying intention for a country’s products, governments, multinational enterprises and international marketers should strategically construct, maintain and magnify a positive national image to the world. This study’s results also clarify that consumer affinity does not conflict with CET; not only can they coexist but also they are positively related. The crucial implication is that CET is not always a barrier to purchasing foreign products. Originality/value Although research interest in consumer attitudinal conflict issues is increasing, the real relationship and interactive effects of plausible conflicting attitudes between consumer affinity and CET remain to be understood. This study bridges a gap between CET and willingness-to-buy by considering the boundary conditions of consumer attitudes toward a specific country (inherent in consumer affinity). Furthermore, this study is, to the best of the author’s knowledge, the first to link consumer affinity with willingness-to-buy through the mediating effect of product trust. These findings are helpful for understanding how consumer affinity positively effects willingness-to-buy.

scholarly journals Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya

2016 ◽  
Vol 12 (25) ◽  
pp. 306
Author(s):  
Maina, S. M.
Keyword(s):  
Commercial Banks ◽  
Negative Influence ◽  
Demographic Characteristics ◽  
Commercial Banking ◽  
Primary Data ◽  
Empirical Literature ◽  
Banking Services ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
The Relationship

International marketing empirical literature has indicated the existence and strength of relationships among the consumer ethnocentrism, demographic variables and product attitude vary in different market context. Subsequently consumer ethnocentrism and purchase intentions influence depends on the product categories and other market factors. It is on the basis of this premise that the current study embarked on assessing the moderating effect of demographic characteristics on the relationship between consumer ethnocentrism and willingness to buy banking services. Descriptive and explanatory research design were used in the study. Primary data was collected among 374 commercial banks account holders in Kenya. Data was analyzed using step wise binary logit regression. Consumer national ethnocentrism was found to have a negative influence on the willingness to buy banking services from foreign owned commercial banks. The assessment of the effect of demographic characteristics on willingness to buy commercial banking services revealed that as the levels of respondents’ income per month increased, there was high preference of buying from foreign owned banks and vice versa. However age, gender and income do not moderate the relationship between consumer ethnocentrism and willingness to buy banking services. This indicate the essence of intergroup differentiation in service or market offerings as well as market segmentation and targeting.

Does Diversity in The Boardroom Add Value to a Firm?

2018 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Firm Performance ◽  
Panel Data ◽  
Firm Size ◽  
Significant Influence ◽  
Negative Influence ◽  
Positive Influence ◽  
Future Research ◽  
Board Composition ◽  
Board Diversity

This study examines whether board diversity affects firm performance. We investigate this study using panel data of a sample of S&P 500 firms during a 12 year period. After controlling for industry, firm size, and other board composition variables, we find that all three board diversity variables of interest – gender, ethnicity, and age have a significant influence on firm performance. While ethnicity and age have a positive influence on firm performance, it was found that gender has a negative influence. Implications for future research are discussed.

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