scholarly journals INTENTION TO PURCHASE LOCAL FOOD PRODUCTS AMONG INDONESIAN YOUNG CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 1285-1294
Author(s):  
Sulis Riptiono ◽  
Ade Irma Anggraeni ◽  
Agus Suroso ◽  
Siti Nur Azizah
Keyword(s):  
Cultural Sensitivity ◽  
Local Food ◽  
Food Products ◽  
Purchase Intentions ◽  
Positive Contribution ◽  
Consumer Ethnocentrism ◽  
Foreign Products ◽  
Intention To Purchase ◽  
Negative Effect ◽  
Product Judgment

Purpose of the study: This study was undertaken to examine a theoretical concept that can increase consumer purchase intentions for local food products. Methodology: This study involved 450 students as respondents, but only 437 data were eligible for testing. Data were analysed using structural equation modelling (SEM) and processed with AMOS 24.0 statistical tools. Main Findings: The results of the research successfully revealed that cultural sensitivity was proven to have a negative effect on consumer ethnocentrism and had a negative effect on imported product judgment. Consumer ethnocentrism has a positive contribution to animosity toward foreign products and negatively influences imported product judgment. Intention to purchase local food products is positively influenced by consumer ethnocentrism and animosity toward foreign products and imported product judgment that has a negative effect. While testing the effect of animosity toward foreign products on imported product judgment was declared rejected or insignificant. Applications of this study: Consumer cultural sensitivity on a foreign product can cause consumer ethnocentrism on local food products will decrease and can increase imported product judgment which is increasingly positive. This has implications for marketers to be able to increase consumer ethnocentrism which will later be able to make consumers prefer local products and can increase consumer purchase intentions on local food products. Novelty/Originality of this study: This research conducted cultural sensitivity on consumer purchase intention with consumer ethnocentrism, consumer animosity, and imported product judgment within the empirical concept.

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Meena Rambocas ◽  
Jon Marc Mahabir
Keyword(s):  
Trinidad And Tobago ◽  
Social Identity Theory ◽  
Cultural Sensitivity ◽  
Positive Impact ◽  
Luxury Brands ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
The Social ◽  
Negative Effect ◽  
And Gender

PurposeConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensitivity (CS) will significantly influence attitudes toward luxury fashion brands produced in Trinidad and Tobago. Furthermore, the study suggests that consumer demographical characteristics of age, gender and income will moderate the influence.Design/methodology/approachData were collected from 160 fashion consumers and analyzed using exploratory factor analysis and multiple regression analysis.FindingsThe findings confirm the positive impact of CE on consumers' attitude toward domestically produced luxury products, while CS has a significant but negative effect. Also, the results show that these effects are consistent across different levels of income, but vary by age and gender.Practical implicationsThese findings provide a deeper understanding of consumers' perceptions and inherent biases toward luxury brands. It further explains how brands with ostentatious value, in particular fashion brands, produced in Trinidad and Tobago, can compete against larger international brands.Originality/valueThe study is one of the few that examines the effects of personal values on attitudes toward luxurious fashion brands produced in a developing country. It uniquely extends the SIT model by examining the influence of CE, CS and demographical characteristics on preferential attitudes toward locally produced luxury fashion brands.

scholarly journals The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan
Keyword(s):  
Purchase Intention ◽  
World Wide ◽  
Food Products ◽  
Purchase Intentions ◽  
Life World ◽  
Service Demand ◽  
Positive Effects ◽  
Intention To Purchase ◽  
Halal Food ◽  
Regression Techniques

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.

scholarly journals CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY FOREIGN PRODUCTS: CASES OF TODDLER MILK POWDER, PHARMACEUTICALS AND FRUITS

2011 ◽  
Vol 14 (3) ◽  
pp. 40-55
Author(s):  
Long Thanh Nguyen
Keyword(s):  
Milk Powder ◽  
Psychological Factor ◽  
Domestic Economy ◽  
Social Psychological ◽  
Consumer Ethnocentrism ◽  
Low Level ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Impact ◽  
Product Judgment

The most noticeable consequence of the globalization and commercial liberalization processes is the market-wide presence of foreign products in Vietnam, an agricultural nation which has an economy in transition and a low level of technology. Consumer ethnocentrism, which is a social-psychological factor formed by the concern about adverse consequences of foreign products toward the domestic economy, is considered a non-technical barrier. This study uses CETSCALE (Shimp & Sharma, 1987) to measure the consumer ethnocentrism of Vietnamese consumers and determine the impact of this factor on the product judgment and the willingness to buy foreign products of domestic consumers. The products to be examined include: (1) toddler milk powder, (2) fruits and (3) pharmaceuticals.

scholarly journals An Examination of Consumer Willingness to Pay for Local Products

2015 ◽  
Vol 44 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Aaron Adalja ◽  
James Hanson ◽  
Charles Towe ◽  
Elina Tselepidakis
Keyword(s):  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Random Sample ◽  
Local Food ◽  
Food Products ◽  
The Other ◽  
Local Production

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.

scholarly journals Customer Purchase Intentions and Choice in Food Retail Environments: A Scoping Review

2018 ◽  
Vol 15 (11) ◽  
pp. 2493 ◽  
Author(s):  
Iana Castro ◽  
Anuja Majmundar ◽  
Christine Williams ◽  
Barbara Baquero
Keyword(s):  
Public Health ◽  
Food Products ◽  
Food Choices ◽  
Purchase Intentions ◽  
Outcome Variable ◽  
Synthesis Methods ◽  
Inclusion Criteria ◽  
Food Retail ◽  
Food Purchasing ◽  
Marketing Literature

Food purchasing and consumption behaviors have implications for nutrition and obesity. Food retail environments, in particular, shape customer food choices and energy intake. The marketing literature offers insights about how public health practitioners can work within food retail environments to encourage healthy food choices. We reviewed experimental studies in the marketing literature to examine factors influencing customer purchase intentions and choice for food products in retail stores. Database searches were conducted in February 2016 for original, empirical articles published in English from 2000–2015 in marketing journals. Each research article included at least one experimental design study conducted in a real or simulated retail environment with purchase intentions or choice of food products as an outcome variable. Backward and forward reference searches were conducted for articles meeting inclusion criteria. Narrative synthesis methods were used to thematically group and summarize the findings of forty-one articles that met inclusion criteria into three categories: shelf display and product factors, pricing and price promotion factors, and in-store and customer decision-making factors. This research contributes to the literature by providing specific and actionable approaches that can increase/decrease customer purchase intentions and choice for food products in retail environments. Translating marketing strategies into public health applications can provide recommendations for future intervention research and policy related to customer food purchasing behavior.

Sign in / Sign up

Export Citation Format

Share Document