scholarly journals A Case Study of Consumer Satisfaction of Kentucky Fried Chicken

Author(s):  
Rudresh Pandey ◽  
K.S. Rao ◽  
Cha Ching Er ◽  
Daisy Mui Hung Kee ◽  
Wan Jun Chua ◽  
...  

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.

1992 ◽  
Vol 13 (1) ◽  
pp. 41-55
Author(s):  
J. J. Kritzinger

Mission in the church: A case study Based on an enquiry into mission interest in the NG Church. Although there can be no doubt that mission is the essential task to which God called the church into being, to be his witness in the world, the empirical church often shows very little awareness of this. This article relates some results of research done in the Dutch Reformed Church in the Republic of South Africa on the church members’ interest in and involvement with mission. Some of the significant factors influencing the missionary interest of the members were (a) their personal spirituality and activities within the church, (b) their political leanings, and (c) the missionary preaching and enthusiasm of the ministers. A few aspects of the ministry are highlighted as worthy of attention.


2018 ◽  
Vol 7 (1) ◽  
pp. 41-50 ◽  
Author(s):  
John Black ◽  
Violeta Roso ◽  
Eli Marušić ◽  
Nikolina Brnjac

The basic idea behind the concept of a dry port is a more efficient seaport access, movement of the seaport’s interface inland with the shift of flows from road to rail. The application of the concept results in a reduction of road transport to/from the seaport together with the associated broad social and environmental benefits. This paper examines the complex factors influencing the timeframes and location of close inland intermodal terminals with dry port characteristics - metropolitan intermodal terminals, as they are usually referred to - and their implementation, with a case study of the Sydney metropolitan region and Port Botany, Australia. The issues surrounding suburban freight terminals are a sub-set of the wider social and environmental problems of the interactions of seaports with their hinterland. Port Botany and its close inland intermodal terminals are very distinctive: there are very few ports in the world with such a well-developed network of close inland intermodal terminals. Nevertheless, the Moorebank terminal was first mooted in 2003 but the latest plans anticipate operations commencing in 2018. The paper illustrates some problematic aspects of long timeframes for the development of significant freight infrastructure.


Food Research ◽  
2020 ◽  
Vol 4 (S1) ◽  
pp. 157-163
Author(s):  
A.E. Yarar

The Halal concept is one of the most important concepts in terms of Muslim societies. They guide their lives according to this line. They determine the standards of their lives and daily life activities according to it. This situation also plays a significant role in the consumption of goods and services and the process of purchasing. Emerging technology and the changing world have provided many Halal products and services. Growing Muslim populations have manufacturers to produce this type of product development. Increasing consumer satisfaction levels over time and rapidly changing preferences, product variety and development, fashion and similar factors have enabled Halal products and services to exist in different forms in the market. It represents not only a brand element or religious phenomenon but also is a symbol of life and culture. Like every symbol used in everyday life, Halal, and Islamic symbols can turn into an object that becomes desire commodity and can lose its meaning. This paper addressed and analyzed the advertising content in terms of Halal advertising and Islamic Advertising through YouTube ads. Besides that, the frequencies of major fast-food brand’s (KFC, Burger King, McDonald’s, Subway) were identified. Methodologically, the paper utilized both qualitative and quantitative approaches. The literature reviews the contents of the advertising text were analyzed. Also, the signs used in advertising were investigated in this study. The findings showed that the advertising content appeared to be consistent with each other. Also, the Halal emphasis in advertising differs according to brands.


Author(s):  
Rudresh Pandey ◽  
Dillip D ◽  
Jigyasa Jayant ◽  
Kajal Vashishth ◽  
Nikhil Nikhil ◽  
...  

Walmart was established by Sam Walton and beginning as a small discount retailer in Rogers, Arkansas in 1962. This paper investigates how Walmart become popular and successful in retail business around the world and how they perform well in sales. This study found that some factors were leading to the success of Walmart. Since then, Walmart has become the most trusted retailer that creates value for business and society.


2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Rieke Retnosary

Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility. Environmental damage has become everybody concern, including unit business interst fast food at Karawang Mall. In practice, not all units conducting green issues, but most consumer producst using packaging that can biodegrade in a shoorter time. Research purposes to obtain empirical evidence and find clarity phenomena and conclusions about Green Marketing Strategy For Increasing Customer Satisfaction Case Study In Fast Food Business Company Group At Mall Karawang espacially in environmantally friendly food packaging. This research is expected to contribute to the develpment of economics, especially marketing management. Research conducted on 60 speakers as costumers at fast food group at Mall Karawang using qualitative methods with a naturalistic approach. Data is narrative, descriptive, field notes according to interviews and dokumentation, and make conclusions and recomendations. The results of the analysis of research data, it is concluded as follows : 1. Application of green marketing strategies carried out by business in the Mall Karawang were overlooked by the customers due to perceived lack of information. 2. Customer satisfaction is not obtained from the application of the strategy management of green marketing fast food business group at Mall Karawang but service strategy and menu options. 3. Customers tend to come back even if green marketing strategy is not done because of three basic lean namely; taste, price, and prestige. 4. Factors which become obstacles in the implemantation of green marketing strategy for customers is that customera do not understand the importance of the strategy undertaken by the management to maintain environtmental balance. This is due to a lack of understanding of management information to customers is not done continously/ constantly. The results of this study, given some recommandations to the fast food business group in Mall Karawang. Key words : green marketing, implementation of strategy green marketing, eco-friendly food packaging, customer satisfaction.


Author(s):  
Narendra Katuwal

Tea is one of Ilam’s most significant sources of foreign exchange as well as a source of employment and income for the farmers. The quality of Ilam tea is actually among the best in the world but the quantity is still a challenge. In order to increase the quantity of the orthodox tea, farmers are encouraged to extend tea farms. The extension of land under tea cultivation in previous years, Importance of being a member of a cooperative, the source of credit, off-farm employment, the harvest quantity influenced extension positively to farmers while education level, the main occupation did not influence the participation of the farmers in the extension of tea farming. Based on the results the study recommends increasing the farmer’s awareness to join the cooperative. It is suggested that the tea factory and infrastructures should be made easily available to minimize costs and increase benefits. The factors influencing small farmers' participation within the extension of tea farming were studied using both primary and secondary source of data through interviews with 196 tea farmers in Jitpur and Mangalbare areas of Ilam district as a case study. The participants were involved in tea cultivation at least for the last five years. In this study, a detailed analysis of the factors have been carried out. KEYWORDS- cooperative, extension, factors, orthodox tea, small farmers


2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.


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