scholarly journals Halal advertising on YouTube: a case study of fast food brands in Malaysia

Food Research ◽  
2020 ◽  
Vol 4 (S1) ◽  
pp. 157-163
Author(s):  
A.E. Yarar
Keyword(s):  
Fast Food ◽  
Consumer Satisfaction ◽  
Product Variety ◽  
Qualitative And Quantitative ◽  
Daily Life Activities ◽  
Goods And Services ◽  
Literature Reviews ◽  
Advertising Content ◽  
Over Time

The Halal concept is one of the most important concepts in terms of Muslim societies. They guide their lives according to this line. They determine the standards of their lives and daily life activities according to it. This situation also plays a significant role in the consumption of goods and services and the process of purchasing. Emerging technology and the changing world have provided many Halal products and services. Growing Muslim populations have manufacturers to produce this type of product development. Increasing consumer satisfaction levels over time and rapidly changing preferences, product variety and development, fashion and similar factors have enabled Halal products and services to exist in different forms in the market. It represents not only a brand element or religious phenomenon but also is a symbol of life and culture. Like every symbol used in everyday life, Halal, and Islamic symbols can turn into an object that becomes desire commodity and can lose its meaning. This paper addressed and analyzed the advertising content in terms of Halal advertising and Islamic Advertising through YouTube ads. Besides that, the frequencies of major fast-food brand’s (KFC, Burger King, McDonald’s, Subway) were identified. Methodologically, the paper utilized both qualitative and quantitative approaches. The literature reviews the contents of the advertising text were analyzed. Also, the signs used in advertising were investigated in this study. The findings showed that the advertising content appeared to be consistent with each other. Also, the Halal emphasis in advertising differs according to brands.

scholarly journals A Case Study of Consumer Satisfaction of Kentucky Fried Chicken

2021 ◽  
Vol 4 (2) ◽  
pp. 98-111
Author(s):  
Rudresh Pandey ◽  
K.S. Rao ◽  
Cha Ching Er ◽  
Daisy Mui Hung Kee ◽  
Wan Jun Chua ◽  
...  
Keyword(s):  
Fast Food ◽  
Consumer Satisfaction ◽  
Food Chains ◽  
Factors Influencing ◽  
The World

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.

scholarly journals The peaks and troughs of corpus-based contextual analysis

2012 ◽  
Vol 17 (2) ◽  
pp. 151-175 ◽  
Author(s):  
Costas Gabrielatos ◽  
Tony McEnery ◽  
Peter J. Diggle ◽  
Paul Baker
Keyword(s):  
Contextual Analysis ◽  
Qualitative And Quantitative ◽  
Sampling Points ◽  
Funded Project ◽  
Corpus Data ◽  
The Uk ◽  
Over Time

This paper focuses upon two issues. Firstly, the question of identifying diachronic trends, and more importantly significant outliers, in corpora which permit an investigation of a feature at many sampling points over time. Secondly, we consider how best to combine more qualitatively oriented approaches to corpus data with the type of trends that can be observed in a corpus using quantitative techniques. The work uses a recently completed ESRC-funded project as a case study, the representation of Islam in the UK press, in order to demonstrate the potential of the approach taken to establishing significant peaks in diachronic frequency development, and the fruitful interface that may be created between qualitative and quantitative techniques.

scholarly journals GREEN MARKETING APPLICATION STRATEGY FOR INCREASING CONSUMER SATISFACTION (CASE STUDY IN FAST FOOD BUSINESS COMPANY GROUP AT MALL KARAWANG)

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Rieke Retnosary
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Fast Food ◽  
Consumer Satisfaction ◽  
Food Packaging ◽  
Business Group ◽  
Green Marketing ◽  
Environmental Damage ◽  
Company Group

Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility. Environmental damage has become everybody concern, including unit business interst fast food at Karawang Mall. In practice, not all units conducting green issues, but most consumer producst using packaging that can biodegrade in a shoorter time. Research purposes to obtain empirical evidence and find clarity phenomena and conclusions about Green Marketing Strategy For Increasing Customer Satisfaction Case Study In Fast Food Business Company Group At Mall Karawang espacially in environmantally friendly food packaging. This research is expected to contribute to the develpment of economics, especially marketing management. Research conducted on 60 speakers as costumers at fast food group at Mall Karawang using qualitative methods with a naturalistic approach. Data is narrative, descriptive, field notes according to interviews and dokumentation, and make conclusions and recomendations. The results of the analysis of research data, it is concluded as follows : 1. Application of green marketing strategies carried out by business in the Mall Karawang were overlooked by the customers due to perceived lack of information. 2. Customer satisfaction is not obtained from the application of the strategy management of green marketing fast food business group at Mall Karawang but service strategy and menu options. 3. Customers tend to come back even if green marketing strategy is not done because of three basic lean namely; taste, price, and prestige. 4. Factors which become obstacles in the implemantation of green marketing strategy for customers is that customera do not understand the importance of the strategy undertaken by the management to maintain environtmental balance. This is due to a lack of understanding of management information to customers is not done continously/ constantly. The results of this study, given some recommandations to the fast food business group in Mall Karawang. Key words : green marketing, implementation of strategy green marketing, eco-friendly food packaging, customer satisfaction.

Drowning in negativism, self-hate, doubt, madness: Linguistic insights into Sylvia Plath’s experience of depression

2015 ◽  
Vol 11 (1) ◽  
pp. 41-54 ◽  
Author(s):  
Zsófia Demjén
Keyword(s):  
Lived Experience ◽  
Medical Humanities ◽  
Sylvia Plath ◽  
Individual Experience ◽  
Qualitative And Quantitative ◽  
The World ◽  
The Individual ◽  
Linguistic Methods ◽  
Linguistic Approach

This paper demonstrates how a range of linguistic methods can be harnessed in pursuit of a deeper understanding of the ‘lived experience’ of psychological disorders. It argues that such methods should be applied more in medical contexts, especially in medical humanities. Key extracts from The Unabridged Journals of Sylvia Plath are examined, as a case study of the experience of depression. Combinations of qualitative and quantitative linguistic methods, and inter- and intra-textual comparisons are used to consider distinctive patterns in the use of metaphor, personal pronouns and (the semantics of) verbs, as well as other relevant aspects of language. Qualitative techniques provide in-depth insights, while quantitative corpus methods make the analyses more robust and ensure the breadth necessary to gain insights into the individual experience. Depression emerges as a highly complex and sometimes potentially contradictory experience for Plath, involving both a sense of apathy and inner turmoil. It involves a sense of a split self, trapped in a state that one cannot overcome, and intense self-focus, a turning in on oneself and a view of the world that is both more negative and more polarized than the norm. It is argued that a linguistic approach is useful beyond this specific case.

When Culturally Significant Songs are Decontextualised: The Initiation Song Somagwaza, A Case Study

2018 ◽  
Vol 28 (2) ◽  
Author(s):  
T Dowling ◽  
Somikazi Deyi ◽  
Anele Gobodwana
Keyword(s):  
Qualitative Research ◽  
Comparative Method ◽  
Popular Song ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Ritual Music ◽  
Constant Comparative Method ◽  
Small Focus ◽  
Over Time

While there have been a number of studies on the decontextualisation and secularisation of traditional ritual music in America, Taiwan and other parts of the globe, very little has been written on the processes and transformations that South Africa’s indigenous ceremonial songs go through over time. This study was prompted by the authors’ interest in, and engagement with the Xhosa initiation song Somagwaza, which has been re-imagined as a popular song, but has also purportedly found its way into other religious spaces. In this article, we attempted to investigate the extent to which the song Somagwaza is still associated with the Xhosa initiation ritual and to analyse evidence of it being decontextualised and secularised in contemporary South Africa. Our methodology included an examination of the various academic treatments of the song, an analysis of the lyrics of a popular song, bearing the same name, holding small focus group discussions, and distributing questionnaires to speakers of isiXhosa on the topic of the song. The data gathered were analysed using the constant comparative method of analysing qualitative research.

Sthoulya w.s.r. to Obesity Management - A Case Study

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Dr. Navyashree KL ◽  
Dr. Manjunatha Adiga
Keyword(s):  
Daily Living ◽  
Quantitative Data ◽  
Metabolic Disorders ◽  
New World ◽  
Obesity Management ◽  
Qualitative And Quantitative ◽  
Results Management ◽  
Individual Disease

Background: New world syndrome like obesity is one of the world’s oldest metabolic disorders is heading for the rocks with various reasons like urbanization and modernization. Though obesity and over weight is not affecting much to a person for daily living, the complication of which has become burning issue in the society. Aim and Objective: To assess the efficacy of Shamanoushadi along with Pathya Ahara Vihara. Methods: Guduchi Bhadraadi Kashaya, Hareetaki Churna and Pathya Ahara Vihara. Results: Management of Sthoulya with Pathya Ahara Vihara along with Shamanoushadi was effective in all qualitative and quantitative data. Discussion: The drug possessing Rooksha Guna, Kaphahara property counteracts Sthoulya. Conclusion: Our classics with variety of treatment to individual disease suggest the stages or condition that disease can cross over

scholarly journals The Efficiency of Cooperation between the Participants in the Supply Chain in the Tourism-Related Branch of Industry in Relation to Client Satisfaction

2019 ◽  
Vol 11 (17) ◽  
pp. 4716 ◽  
Author(s):  
Katarzyna Kozicka ◽  
Sebastian Kot ◽  
I Gede Riana
Keyword(s):  
Supply Chain ◽  
Consumer Satisfaction ◽  
Client Satisfaction ◽  
Related Services ◽  
Specific Product ◽  
Goods And Services ◽  
Statistical Relevance ◽  
Tourism Supply Chain ◽  
Theoretical Considerations

Managing a tourism supply chain is predominantly focused on managing a tourism-specific product that can be perceived as all kinds of goods and services utilized by tourists during their trips. The predominant goal of this article is to empirically identify the level of engagement of entities operating in the tourism-oriented branch of industry concerning the satisfaction of end-customers with the offered tourism-related services and products. Within the scope of this study, the statistical relevance of elements of active cooperation within a tourism-specific supply chain was analyzed. Empirical examinations covered the assessment of the cooperation within the framework of the tourism-oriented supply chain and its impact on consumer satisfaction. A research questionnaire was utilized to meet examination-specific goals. Theoretical considerations and the analysis of branches of industry in relation to the available statistical data showed that tourist-oriented supply chain covers various entities, the engagement of which may have a factual impact on the efficiency of managing the entire chain, as well as on the overall client satisfaction, improving tourism sustainability. The obtained results clearly showed that the examined entities considered the analyzed cooperation aspects to be very important with regard to the supply chain management. Said aspects included the total length of cooperation within the framework of a particular supply chain, which, according to the examined entities, directly translated into the quality of cooperation—to either significant or very significant extent, as well as making it much easier to solve certain problems that were strictly connected with the provision of tourism-oriented services. Yet another aspect of cooperation that was touched upon was the transfer of the so-called know-how between the entities engaged in a given supply chain. As proven by the examination, 70% of the surveyed entities claimed that it was of significant or very significant importance. The last analyzed aspect of cooperation were relations between the supply chain-specific partners and their impact on the satisfaction of end customers. According to over half of the sample (61.54%), decent relations between supply chain participants affected the satisfaction of end customers to a notable extent.

Thinning in mature eastern white pine: 43-year case study

2002 ◽  
Vol 78 (4) ◽  
pp. 539-549 ◽  
Author(s):  
Paul D Anderson ◽  
John C Zasada ◽  
Glen W Erickson ◽  
Zigmond A Zasada
Keyword(s):  
Genetic Diversity ◽  
Dna Analysis ◽  
Large Diameter ◽  
White Pine ◽  
Thinning Intensity ◽  
Pine Regeneration ◽  
Volume Production ◽  
Pine Stands ◽  
Over Time

A white pine (Pinus strobus L.) stand at the western margin of the species range, approximately 125 years of age at present, was thinned in 1953 from 33.5 m2 ha-1 to target residual basal areas of 18.4, 23.0, 27.5, and 32.1 m2 ha-1 . Repeated measurement over the following 43-years indicated that the greatest total volume production and the greatest number of large diameter trees occurred in the unit of highest residual density. Over time, the distribution of stems was predominantly random although mortality between 1979 and 1996 resulted in a tendency for clumping in the 23.0 and 27.5 m2 ha-1 treatments. DNA analysis indicated that thinning intensity had little effect on the genetic diversity of residual white pine. This study suggests that mature white pine stands in northern Minnesota may be managed at relatively high densities without loss of productivity. However, regardless of overstory density, there was little or no white pine regeneration occurring in this stand. Key words: thinning, growth, genetic diversity, molecular markers, spatial pattern, regeneration

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