scholarly journals SYSTEM OF MARKETING STRATEGIC MANAGEMENT OF ENTERPRISE BUSINESS MANAGEMENT AND ANALYSIS OF ITS EFFICIENCY

Author(s):  
V. Zelich ◽  
M. Matveyeva ◽  
M. Hnylokurenko
2009 ◽  
Vol 1 (1) ◽  
pp. 115
Author(s):  
Irēna Silineviča

Theoretical aspects in Strategic management of small business enterprises is analysed. Research of small enterprise management in the Latgale region is performed with the aim to do an analyses of how small business enterprises, which have survived in economic crises conditions, use strategic management opportunities. Findings have clarified the main factors which influence business management in a changing business environment in small business companies.


Author(s):  
Laura Quintana Martínez ◽  
Sheila Anabela Corona Sánchez ◽  
Annette Malleuve Martínez

The problem of research lies in: How to help improve the strategic technological capability - based approach to Enterprise Architecture for system Integration Company? To solve the problem posed above is defined as General Objective: To apply the methodology of Strategic Management based approach to enterprise architecture for system integration business management (DEAE-ISDE) in the Habana Libre Hotel to contribute to integration of the steering system. For the development of the research tools such as: Checklist, Kendall's Concordance Coefficient, Diagram of Relations, Level of Integration of the Management System, among others. The main deficiencies were: the lack of an ICT that integrates the management of all indicators of efficiency and effectiveness, the lack of participation of the workers in the processes of changes, the lack of Integration of the activities of the strategic team because they do not have well defined the functions of each member, the low level of interoperability to automatically generate information from one application to another, deficiencies in strategic planning and the non-existence of a process for the management of technology surveillance. Eight improvement actions are proposed to eradicate the deficiencies found.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mayank Jaiswal ◽  
Daniel Josephs

Theoretical basis The case delves into supply, demand, price gouging, hoarding and capabilities of the firm. The theories/concepts and a short overview are covered below. These theories and concepts are then referenced as appropriate in the “Answers to Discussion Questions” section as follows: Supply Demand Theory; Price Gouging, Speculation and Hoarding; Resources, Capabilities and Activities; Friedman’s and Porter’s view of goals of a firm; Corporate Social Responsibility. Research methodology The case was motivated after a discussion with Mr Matthew Roberts, who is the Chief Operating Officer of SPR Industries. Several subsequent interviews were conducted with Matt. Matt also became the chief protagonist of the case. Matt provided multiple quotes and anecdotes. The protagonist Matt and the focal organization (SPR Industries) are disguised. The financial figures have also been disguised using a multiplier. However, the material facts of the case are authentic. Case overview/synopsis This case sheds light on the impact of the COVID pandemic on a small business in the personal protective equipment industry. The students will get an understanding of the supply and demand forces in a market. Furthermore, the case bears out how unpredictable situations such as the pandemic lead to speculation and price gouging opportunities but not in all products affected by it. The case explores the corporate social responsibility (CSR) of firms regarding price gouging in their products. Students will also get an appreciation of how an industry and its participants change in response to such black swan events as the COVID pandemic. Finally, the case presents a small enterprise’s decision choices â?? Should they maintain the status quo, become a sub-broker or become a wholesaler. Complexity academic level This case is designed to target undergraduate students of strategic management or entrepreneurship. It could be appropriate for upper level courses such as Strategic Management, Small Business Management and maybe even Family Business Management. It could be taught in the latter half of the course after the basic concepts have been covered. This case could bring together many of the concepts into a real-life setting.


2018 ◽  
Vol 8 (1) ◽  
pp. 1-17
Author(s):  
Fauzia Jabeen ◽  
Marios Katsioloudes ◽  
Syed Zamberi Bin Ahmad ◽  
Mohamed Behery

Subject area Entrepreneurship and/or Strategic management/International Business Management. Study level/applicability This case is intended for teaching entrepreneurship/Strategic management/International Business Courses at the undergraduate level. Case overview This is a field-researched case about a budding Emirati female entrepreneur “Azza Al Qubaisi” who established the ARJMST Jewelry brand in Abu Dhabi, United Arab Emirates (UAE). The ARJMST brand, a UAE-based jewelry design and art pioneer company in the local art and craft is one of the most popular jewelry brands in the United Arab Emirates. Azza, the entrepreneur faces many challenges and hurdles if she is to successfully sustain her business in the long term. She is considering what her next step ought to be in light of the competition. Should she expand? If yes, where and how? This case will enable students to critically think about the various issues and reach a decision based on the facts provided. The case is based on primary and secondary data collection and has been tested in an International Business Management class at BBA level, with great success. Expected learning outcomes This case study illustrates the journey of an Emirati female entrepreneur who uses simple things in a creative way to build a business. The case will help the students to identify the start up motivation and evaluate the business strategy for further growth. This will also enable the students to critically think about the various factors and reach a decision based on the facts provided. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.


2013 ◽  
Vol 3 (7) ◽  
pp. 1-11
Author(s):  
Nakul Gupta ◽  
Radha R. Sharma ◽  
Rupali Pardasani

Subject area Entrepreneurship, internationalization, family-owned business management, strategic management. Study level/applicability MBA/postgraduate management program courses on family business management. The case can be taught at the beginning of the course to acquaint students with the dynamics of family-owned businesses. MBA/postgraduate/undergraduate courses on entrepreneurship. It can be used in the middle of the course to highlight the challenges presented by an entrepreneur due to change in the business environment and macroeconomic scenario. MBA/postgraduate course on strategic management. It can be used at the beginning of the course to introduce strategies for managing and sustaining growth of a business. MBA/postgraduate course on organizational development. It can be used in the middle of the course to help students understand the importance of designing an optimal organizational structure for a family business. Case overview FragraAroma was an Indian fragrance company. Anil Gupta, the Founder and Managing Director of FragraAroma, and his sister Nisha were equal shareholders of the company. With changes in the Foreign Direct Investment Policy in 2013 in India, Anil and Nisha's husband Tarun had different expansion plans for FragraAroma. While Anil was planning to expand FragraAroma internationally, but his sister and her husband wanted diversification of the company's customer segment in the domestic market itself. The case is poised at the juncture, where Anil was facing a labyrinth of critical decisions. Would he go ahead with Tarun's expansion plan or stick to his plan of internationalization? Would his decision affect the harmony of the family? Was there a way that could enable him sailing his family and family business out of the doldrums? Expected learning outcomes This case is primarily about a family business and the dilemmas faced by the owner of that family business. The case captures the challenges faced by a family business in sustaining growth and competitiveness. The case can be used to understand how decisions are taken in a family-owned business. To understand the challenges faced by a family-owned business while developing and implementing its growth strategies. To understand the opportunities and challenges presented to a family-owned businesses when macroeconomic scenarios change. To understand the spillover effects of business decisions on family relations in a typical family-owned business setup. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.


2020 ◽  
Vol 214 ◽  
pp. 03043
Author(s):  
Ying Cheng ◽  
Haibing Liu

Strategic management of Enterprise is a comprehensive course, the teaching process integrated financial management, marketing human resources management and etc. Most of the enterprises will adopt diversified management as their strategic target to make profits by the impact of globalization. How to make students participate in learning process ,then use the management methods in real business management situation, try to identify four steps in strategic management by practicing in the enterprises, establish a strategic partnership platform for teachers-enterprises-students, make a effectively improvement though learning and teaching for all of the three in the end.


2018 ◽  
Vol 7 (2.28) ◽  
pp. 220
Author(s):  
Łukasz Popławski ◽  
Katarzyna Szymczyk

The authors of the paper discuss the basic foundations of internationalization of private enterprise,  related concepts of international business management, as well as key determinants and tendencies prevailing in contemporary realities of business management in global conditions. The main objective of the paper is to analyze the issues concerning the operation of enterprises in the international environment based on the concept of non-classical resource approach. The authors focus on interpreting the elementary categories of strategic management in relation to the phenomenon of internationalization, external and internal factors affecting the internationalization of enterprises, and, in terms of the non-classical resource approach, they evaluate to what extent the owned or required resources may determine the functioning of the company in the foreign markets.  


2019 ◽  
Vol 12 (1) ◽  
pp. 91 ◽  
Author(s):  
Suparak Suriyankietkaew ◽  
Phallapa Petison

Over the past 30 years, scholars have been calling for modern management theory and research to consider how strategic management tools could be applied to enhance corporate sustainability. While strategic management for sustainability has emerged as a multidisciplinary field, the existing knowledge base has yet to be systematic reviewed. This paper responded to the literature gap by conducting a bibliometric review of strategic management for sustainability. The paper aimed to document the landscape and composition of this literature through the analysis of 988 relevant Scopus-indexed documents. Data analyses found that the strategic management for sustainability knowledge base remained an emergent field with increasing interests from diverse groups of international scholars in various fields, particularly in environmental science, engineering, and strategic business management. Over the past three decades, the literatures have been continuously grown from a few publications in the early 1990s to almost 1000 documents to date. The review found that the most influential journals and authors of this knowledge base were international in scope but predominately from Western developed countries. Five Schools of Thought from author co-citation analysis revealed the intellectual clustering composition of the knowledge base on strategic management for sustainability: corporate sustainability strategy, sustainable waste management, strategic sustainability systems, strategic sustainability management and entrepreneurship, and sustainability assessment strategy. Key topics addressed in this research include the distribution of documents across the most highly cited journals, reflecting the breadth, quality and influential scholars in the strategic management for sustainability knowledge domain, naming of the influential scholars in the field and identification of contemporary foci and research front in the existing literature through the keyword co-occurrence analysis and co-word map. The strategic management for sustainability field has evolved from the key topics related to the green movement at the policy-driven macro level (i.e., ecological or environmental protection/impact, water/waste management and natural resource conservation) to the practicality in organizations with the topics related to social strategic responsibility and business management issues (i.e., corporate strategy, project management, supply chain management, information management, adaptive management, corporate sustainability). In addition to a retrospective, insightful prospective interpretation, practical implication, limitations and future research direction are discussed.


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