DEVELOPMENT OF A MODERN CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY
More and more companies are turning their attention to business socialization. Literary sources were analyzed in the article and it was determined that all theoretical approaches to the formation of a corporate social responsibility strategy can be combined into the following concepts: instrumental concept, political concept, integrative concept, ethical concept. In the context of the economic crisis, it is necessary to focus on combining the instrumental approach with the integrative one. It should be achieved by introducing corporate social responsibility into the activities of enterprises in a such way as to ensure improving the image of the enterprise, which will lead to an increase in financial and other performance indicators, and the opportunity of socially significant actions, contribute to the development of society while integrating the principles of corporate social responsibility into all areas of the enterprise activity.