Identitŕ sociale e comunicazione in rete

2009 ◽  
pp. 33-54
Author(s):  
Marina Mura ◽  
Massimo Martini

- In this article, we analyzed the concept of social identity complexity - a theoretical construct that refers to an individual's subjective representation of the interrelationships among his or her multiple group identities - in presence and virtual experiences. We thought social identity complexity reflects the degree of overlap perceived to exist between groups of which a person is simultaneously a member. Today, computer mediated communication (CMC) has a main point and meaningful influence in the construction of the social identity but the interaction with entity cognitive and the different levels of mediation has been a little considered.

2002 ◽  
Vol 6 (2) ◽  
pp. 88-106 ◽  
Author(s):  
Sonia Roccas ◽  
Marilynn B. Brewer

In this article, we introduce the concept of social identity complexity—a new theoretical construct that refers to an individual's subjective representation of the interrelationships among his or her multiple group identities. Social identity complexity reflects the degree of overlap perceived to exist between groups of which a person is simultaneously a member When the overlap of multiple ingroups is perceived to be high, the individual maintains a relatively simplified identity structure whereby memberships in different groups converge to form a single ingroup identification. When a person acknowledges, and accepts, that memberships in multiple ingroups are not fully convergent or overlapping, the associated identity structure is both more inclusive and more complex. In this article, we define the concept of social identity complexity and discuss its possible antecedents and consequences. Results from initial studies support the prediction that social identity complexity is affected by stress and is related to personal value priorities and to tolerance of outgroup members.


2017 ◽  
Vol 9 (3) ◽  
pp. 372-380 ◽  
Author(s):  
Andrea Stevenson Won ◽  
Ketaki Shriram ◽  
Diana I. Tamir

Proximity, or spatial closeness, can generate social closeness—the closer people are together, the more they interact, affiliate, and befriend one another. Mediated communication allows people to bridge spatial distance and can increase social closeness between conversational partners, even when they are separated by distance. However, mediated communication may not always make people feel closer together. Here, we test a hypothesis derived from construal theory, about one way in which mediated communication might increase spatial distance, by imposing social distance between two texting partners. In three studies, the social distance generated by a text conversation correlated with estimates of spatial distance. Conversations designed to generate social distance increased estimates of spatial distance. We discuss this relationship in light of the rise in computer-mediated communication.


Author(s):  
Samantha Stinson ◽  
Debora Jeske

Computer-mediated communication offers a range of potentially appealing features, including selective self-presentation, social presence control, and simultaneous as well as asynchronous interaction tools. The study examines the influence of personality (introversion and extraversion) and personal variables (social anxiety and public self-consciousness) on online dating preferences from two competing perspectives: the “social compensation” (SC) hypothesis and the “rich-get-richer” (RGR) hypothesis. Survey results (N = 162) revealed that the SC and RGR hypotheses do not hold true within the context of online dating. The findings suggest a stronger role of social influence (e.g., peers) in the decision to online date. The SC and RGR hypotheses may be limited in terms of the extent to which these frameworks adequately explain this online behavior. This may also be due to the increasing popularity of online dating sites, which may make personality and personal traits less informative of whether individuals will opt to use such services.


Author(s):  
Jung-ran Park

This chapter examines the way online language users enhance social interaction and group collaboration through the computer mediated communication (CMC) channel. For this, discourse analysis based on the linguistic politeness theoretical framework is applied to the transcripts of a real time online chat. Analysis of the data shows that online participants employ a variety of creative devices to signal nonverbal communication cues that serve to build interpersonal solidarity and rapport, as well as by seeking common ground and by expressing agreement online participants increase mutual understanding and harmonious social interaction. This sets the tone of positive interpersonal relationships and decreases the social distance among participants. In turn, this engenders solidarity and proximity, which enhances social interaction through the CMC channel.


2017 ◽  
Vol 10 (3) ◽  
pp. 393-413 ◽  
Author(s):  
Veera Ehrlén

This case study examines contemporary recreational sports practitioners’ communication practices and social tie formation from the perspective of two lifestyle sports disciplines: climbing and trail running. Online survey results from 301 climbers and trail runners from Finland indicate that computer-mediated communication (CMC) has established its place in recreational lifestyle sports cultures; however, it has not done it at the expense of face-to-face (FtF) communication. Online interaction produces weak social ties with instrumental and informative value, but physical location is essential in establishing ties with emotional and appraisal value. This paper argues that it is the sports subculture and individual practitioners’ needs that define how interaction is realized, and what importance different online and off-line communication practices have. Besides studying communication practices, this case study explores the social meanings practitioners attribute to their social contacts.


2017 ◽  
Vol 51 (2) ◽  
pp. 304-323 ◽  
Author(s):  
Ulrich R. Orth ◽  
Gregory M. Rose

Purpose This study aims to integrate Roccas and Brewer’s (2002) social identity complexity theory with the brand symbolism literature to propose a new construct: brand identity complexity (BIC). Different than previous conceptualizations of identity complexity which focus on the degree of internal differentiation of the personal self, BIC focuses on the degree of complexity in the social self and is defined as a consumer’s subjective representation and psychological state of belongingness to multiple identity-constructing brand ingroups. BIC impacts the adoption of new brands as they relate to the social self. Design/methodology/approach Three experiments were performed to test BIC’s predictive power. Study 1 measures BIC and tests its influence on the adoption of new brands positioned as unique. Study 2 manipulates BIC through priming and tests its influence on the adoption of new brands that appeal to independence. Study 3 also manipulates BIC and examines its influence on the adoption of brand extensions. Findings Study 1 demonstrates that high BIC consumers are more likely to adopt a new brand that appeals to a unique social self. Study 2 shows that high BIC individuals are more likely to adopt a new brand that appeals to an independent self. Study 3 shows that high BIC consumers are more likely to adopt a brand extension with a low fit to the parent category. All three studies offer evidence of the mediating role of identity-driven payoffs. Research limitations/implications The findings suggest that individuals perceive their multiple brand ingroups to be more or less complex. This outcome merges the social identity theory with consumer–brand relationship research and adds to an emerging stream of research that explores personal, situational and cultural differences in the social self and its relation to commercial offers. Practical implications Marketers can benefit from the findings by better understanding which brand appeals will be more effective with target consumers and under what conditions. Originality/value This research develops a conceptual framework for understanding the development of brand ingroup-based identity complexity.


2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Othman Ismail ◽  
Adlin Nadhirah binti Mohd Roslan ◽  
Malissa Maria Mahmud

This research proffers a critical overview of the theoretical and analytical occurrence of code-switching by reviewing a range of empirical and relevant studies. In particular, the dominating and governing factor of computer-mediated communication and code-switching. This research also probes the pertinent concepts, focusing on the types of code-switching and its correlation with computer mediated communication. Subsequently, it reviews the structural features of WhatsApp, deliberating the occurrence of code-switching among UiTM undergraduates in Malaysia, noting the social motivation of style-shifting. The research concludes with recommendations for future research, emphasising on the issue of its applicability to the analysis of second language acquisition and learning. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0950/a.php" alt="Hit counter" /></p>


2020 ◽  
Vol 20 (2) ◽  
pp. 405-415
Author(s):  
I. Darginavičienė ◽  
I. Ignotaitė

Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code-switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.


2018 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Gideon Rambaya Magwaro ◽  
Elizabeth Odhiambo ◽  
Silas Owala

Facebook (FB) is one of the social networks that allow its users to interact freely by posting short messages, pictures and videos. FB has a forum where people write and post their opinions, pictures and videos to see their friends’ reactions. FB also allows anonymity thus giving users the freedom to use a language of their choice without restrictions. Given the fact that FB is an informal context, users employ certain patterns of language in their interactions. This paper endeavors to examine the manner in which these patterns of language are used on FB with special focus on Kiswahili language. Kiswahili is now an official language in Kenya and there is a paradigm shift concerning patterns of texts that are sent on FB interaction. The objective of the study was to analyze the linguistic features used in selected social interactions on FB (SSIFB). The units of analysis in this study were texts that were sent as reactions to the news and pictures that were posted on the FB forums such as those collected from pages like Citizen TV Kenya, KTN Kenya and Mpasho News. The data of this study was analyzed qualitatively by coding every text based on its content. The study employed the use of Computer Mediated Communication (CMC) as proposed by Hiltz and Turoff (1978) to interpret and give inferences about the texts that were sent. The study revealed that FB users used the language of their choice creatively to communicate. Various linguistic features were used to communicate intended messages.


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