Il marketing territoriale tra industry co-opetition e societing. Un progetto sperimentale nell'agroalimentare

2011 ◽  
pp. 85-103
Author(s):  
Paola Signori ◽  
Ilenia Confente
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sono State ◽  
Chain Management ◽  
Industry Collaboration

Il paper si propone di illustrare come un progetto di marketing territoriale possa essere declinato a strumento che abbia ricadute oltre i classici obiettivi di valorizzazione del territorio e di sviluppo economico, riuscendo a garantire la vitalitÀ di un sistema. A tal fine, l'impostazione teorica deriva dall'incrocio dei nodi cruciali di filoni paralleli di ricerca, riguardanti oltre al marketing territoriale, anche i concetti di funzionamento tipici della collaborazione verticale (Supply Chain Management) e orizzontale (Industry collaboration, Co-opetition), e i segnali provenienti dalle nuove frontiere del Societing (ricadute di efficacia sociale). Tali osservazioni sono state applicate in un progetto sperimentale nel settore dell'agroalimentare dell'area metropolitana vicentina.

The Supply Chain Management Applied Learning Center: A university–industry collaboration

2019 ◽  
Vol 33 (2) ◽  
pp. 135-146
Author(s):  
Gregory E. Benson ◽  
Ngan N. Chau
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Educational Expectations ◽  
The United States ◽  
Learning Center ◽  
Applied Learning ◽  
Chain Management ◽  
Industry Collaboration ◽  
Skill Improvement ◽  
University Industry

In today’s changing and intensely competitive global environment, postsecondary educational programs must find ways to adapt their method of delivery to meet the educational expectations of students and talent needs of “real-world” employers. This is especially true in the evolving field of supply chain management (SCM). The purpose of this qualitative study was to assess the effectiveness of the SCM Applied Learning Center (referred to as the “Center”) at a Midwestern university in the United States by understanding its perceived value through its stakeholders—that is, participating companies and students. This understanding was achieved by interviewing stakeholders who used the Center during its initial 18-month rollout period. The data analysis from this study resulted in the emergence of the following themes: (1) developing transferable skills, (2) accelerating applied learning, (3) cultivating personal relationships, and (4) supporting business improvement. The establishment of the Center and the corresponding results from this study contribute to the literature associated with university–industry collaboration, SCM education, and the evolving role of higher education. This work provides a template to programs interested in improving their working relationship with business partners through the implementation of comparable industry collaboration activities, while at the same time providing skill improvement opportunities for their students.

Accelerating supply chain management learning: identifying enablers from a university-industry collaboration

2016 ◽  
Vol 21 (4) ◽  
pp. 470-484 ◽  
Author(s):  
Trish Gibson ◽  
Donald Kerr ◽  
Ron Fisher
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Success Factors ◽  
Study Data ◽  
Primary Data ◽  
Chain Management ◽  
Content Type ◽  
Industry Collaboration ◽  
University Industry

Purpose There is an acknowledged need to advance the supply chain management (SCM) learning agenda, with an emphasis on integration. This paper discuss an Australian university–industry collaboration aimed at accelerating SCM learning and offers some insight into models for building a forward-looking SCM. Design/methodology/approach The research is an exploratory case study of the industry–university collaboration, using grounded theory procedures. The primary data involved 25 interviews with key participants from the university and industry partners, and from the first cohort of students in the undergraduate program developed within the collaboration. Findings A theoretical framework for accelerating SCM learning was developed from the case study data; it comprises six constructs that influence, at strategic and operational levels, the acceleration of SCM learning. Four cross-construct concepts from the framework that form the cornerstones of accelerated learning are discussed in some detail. Research limitations/implications The framework facilitates an examination of successes and shortfalls in the case study collaboration and generates a deeper understanding of critical elements for progressing the SCM learning agenda, and expanding SCM education. As with all qualitative research, the results may not be generalisable; testing the relevance and usefulness of the framework with the field will be an important next step. Practical implications As the framework identifies conditions, characteristics and capacities of organisations and individuals that support the acceleration of SCM learning, it can provide assistance in designing future university–industry collaborations for advancing SCM learning. Originality/value The framework identifies critical success factors for alliances and partnerships aimed at accelerating learning in an emerging body of knowledge such as SCM.

Medikamentenlogistik: Kooperation: Swisslog Healthcare und SPZ

2017 ◽  
Vol 22 (04) ◽  
pp. 78-78
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Chain Management

Swisslog, ein führender Anbieter von Lösungen für Medikamenten- und Supply-Chain-Management im Gesundheitswesen, hat vom angesehenen Schweizer Paraplegiker-Zentrum in Nottwil (SPZ) den Großauftrag für die Lieferung und Installation seiner modernsten Technologie zur stationären und ambulanten Medikamentenversorgung erhalten.

Theory of the firm, Supply Chain management, and relationship marketing

2014 ◽  
pp. 40-60
Author(s):  
M. Storchevoy
Keyword(s):  
Economic Theory ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Relationship Marketing ◽  
Theory Of The Firm ◽  
Chain Management

The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these disciplines from the economic theory of the firm, and in what extent their implications may be useful for the latter.

Pengukuran Kinerja Supply Chain Menggunakan Supply Chain Operation Reference (Scor®) (Studi Kasus Koperasi Baitul Qiradh Baburrayyan)

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Raysa Aleyzia ◽  
Hasan Yudie Sastra
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Six Sigma ◽  
Green Beans ◽  
Chain Management ◽  
Total Cost ◽  
Target Value ◽  
Chain Operation ◽  
Cost To Serve ◽  
Supply Chain Operation

Manajemen supply chain yang tidak maksimal akan mempengaruhi kinerja suatu perusahaan. Di Aceh Tengah terdapat suatu koperasi yaitu Koperasi Baitul Qiradh (KBQ) Baburrayyan yang sudah menerapkan manajemen supply chain. Koperasi ini bergerak di bisnis perdagangan biji kopi (green bean). Penelitian ini bertujuan untuk mengukur kinerja supply chain dari KBQ Baburrayyan. Metode yang digunakan adalah SCOR® dengan praktik perbaikan Convergence of SCOR® with Lean and Six Sigma. Target kinerja yang diperoleh untuk total cost to serve adalah sebesar 94,71% dari nilai target 65,00% dan untuk return on supply chain fixed asset adalah sebesar 1,60 dari nilai target 2,50. Hasil yang diperoleh dari penggunaan praktik tersebut adalah terdapat 8 akar penyebab waste di antaranya kurangnya tenaga pengawas, training/briefing belum maksimal, kurangnya kepedulian tentang pentingnya K3, layout yang kurang efisien, belum adanya unit penyuluhan, alat yang masih sederhana, pekerjaan yang monoton, dan tidak dilarang secara tegas.   Supply chain management that is not optimal will affect the performance of a company. In Central Aceh there is a cooperative namely Koperasi Baitul Qiradh (KBQ) Baburrayyan which has implemented supply chain management. This cooperative is engaged in the business of trading in green beans. This study aims to measure the supply chain performance of KBQ Baburrayyan. The method used is SCOR® with the practice of improving Convergence of SCOR® with Lean and Six Sigma. The performance target for total cost to serve is 94.71% of the target value of 65.00% and the return on supply chain fixed assets is 1.60 of the target value of 2.50. The results obtained from the use of the practice are that there are 8 root causes of waste including lack of supervisors, training / briefing is not maximal, lack of concern about the importance of K3, inefficient layouts, absence of extension units, simple tools, monotonous work, and not strictly prohibited.

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