scholarly journals Mediating Influence of Satisfaction on Reputation, Relationship Benefits and Student Loyalty in Private Higher Education Institutions in Malaysia

Malaysian private higher education institutions are currently operating in a competitive education market. Their profitability and viability are being compromised by uncertain levels of student loyalty. Therefore, it is imperative for managers of private higher education institutions to be aware of the drivers of their students’ loyalty. This study aims to investigate the significant effects of reputation (university management, academic and media reputation) and relationship benefits on student loyalty in private higher education institutions in Malaysia and to determine the mediating effects of satisfaction on the aforementioned relationships. The methodology utilises primary data obtained from questionnaire administered to a sample of 400 students from several private higher education institutions using stratified random probability sampling. Multiple regression technique and mediation analyses were employed to analyse the data via SPSS statistical package. The results revealed that reputation and relationship benefits had significant effects on student loyalty. Empirical evidence concludes that university management and relationship benefits have significant effects on students’ loyalty, whilst academic and media reputation did not. Satisfaction was found to mediate the relationship between the independent variables and student loyalty. The study concludes with the discussion and implications, as well as limitations and suggestions for future research.

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110021
Author(s):  
Mohan Zhang ◽  
Jing Tian ◽  
Hao Ni ◽  
Guangbao Fang

China has witnessed a considerable expansion of private higher education institutions (HEIs) over the last two decades, and research has shown that teacher leadership (TL) is an essential aspect of providing quality higher education. This study proposed a model to explain TL and the factors that contribute to it in private HEIs. A sample of 4,152 participants responded to an 11-item questionnaire using a 5-point scale designed to measure three variables: TL, teacher self-efficacy (TSE), and teacher competence (TC). The results showed that the three variables were valid in explaining TL and the factors that contribute to it. Hypothesis tests revealed that both hypotheses were supported. Finally, the results revealed that TSE and TC are both significantly associated with TL. The practical and theoretical implications of these findings and the scope for future research are discussed.


2019 ◽  
Author(s):  
Nor Aishah Hashim ◽  
Hasnah Haron ◽  
Daing Mohd Nasir bin Ibrahim

The contribution of private higher education institutions (PHEIs) in Malaysia is important to the higher education industry. Among the roles of PHEIs are providing a pathway to local and international students to the tertiary level of education, contributing towards making Malaysia an international and highly reputable hub for higher education as well as limiting the flow of our intellects to foreign countries. However, there has been a major concern over the performance of PHEIs. Due to the volatility of the higher education landscape, many local PHEIs are facing with serious issues and challenges which affect their organizational self-sustainability. If the issues and challenges are not seriously addressed, it could impede the growth of PHEIs as well as become the barriers to PHEIs to serve their roles in Malaysia higher education sector. This conceptual paper provides some insights into the issues and challenges of PHEIs in Malaysia. It also identified leadership and innovation as the critical success factors for PHEIs organizational self-sustainability and proposed that these two independent variables are tested in future research.


Author(s):  
Wondwosen Tamrat

Notwithstanding the dearth of research on the subject, the increasing global presence of family-owned institutions is introducing a special breed within the private higher education sector. This article broadly explores the nature, continental developments, and implications of this growing phenomenon across Africa.


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