Dimensions of Students’ Satisfaction with Residential Housing and its Impact on their Loyalty – A South African Study

As an important component of student lifestyle, satisfaction with residential housing has become important in examining student housing quality and services. The current study used five attributes – bedroom environment, building quality, washroom facilities, support services, and leisure room facilities – to examine the relationship between student satisfaction with and loyalty to their residential housing. Each construct was measured using four items on a five-point Likert scale, ranging from 1 ‘Strongly disagree’ to 5 ‘Strongly agree’. The data were collected from South African students aged 18 years and above in tertiary institutions in Johannesburg, using paper-based questionnaires. Four hundred and forty-three (443) usable questionnaires were obtained for the analysis. The results showed that all the attributes, except for the bedroom environment, had a positive and significant relationship with student loyalty to student housing, although the effect was small for all the attributes. The control variables – age and gender – showed a similar relationship in regards to student loyalty. Academic and management implications of this study’s results are also discussed extensively. Overall, students’ satisfaction with residential housing dimensions has a positive and significant impact on their loyalty to the providers of residential housing.

Effects of Online Learning Experience During the COVID-19 Pandemic on Students’ Satisfaction, Adjustment, Performance, and Loyalty

This research investigates the student online learning experience (SOLE) during the 2020 spring Covid-19 pandemic. We collected quantitative data through an online survey from 362 international and 488 domestic students at a large Polish University. Correlation and path analysis within a conceptual model of SOLE and its academic outcomes established that (1) SOLE explained adjustment, performance, satisfaction, and loyalty, (2) academic adjustment predicts performance, satisfaction, and loyalty, (3) that academic performance and satisfaction predict student loyalty, and (4) that academic performance predicts satisfaction. Interestingly, time spent in quarantine/self-isolation did not exert any effect on academic outcomes in SOLE. Moreover, qualitative data collected via narrative interviews with 13 international and domestic students developed our understanding of SOLE and its outcomes. We propose some research and practice implications for universities to enhance SOLE.

The Challenges of Student Satisfaction and Student Loyalty in Malaysian University

The approach to building university image deals with student trust, student satisfaction, and student loyalty. However, few studies are available on university image context and its role on student loyalty. University image is considered a vital component of the educational sectors' success in recent years. With the current increase in public and private universities across Malaysia, the academic industry has become increasingly competitive. The circumstance necessitates Universities to focus their energies on creating a positive corporate image by increasing student loyalty. Trust and satisfaction play an essential role in order to achieve and maintain student loyalty. The research also reviewed the relationship between student trust and student satisfaction to establish their relationship with student loyalty.

The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty

This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.

Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty

Internationalization has been in the center of research interest in the past decades. With the increasing number of students studying abroad, there has been a growing need for higher education institutions to understand foreign student satisfaction and loyalty. Therefore, the aim of this paper is to distinguish between university- and non-university-related factors accountable for foreign student satisfaction, and to highlight the effect of non-university related factors on overall foreign student satisfaction and loyalty. A clear distinction made between foreign students based on the reason for their loyalty is also studied. The proposed theoretical model is examined with structural equation modeling (SEM) and with the method of partial least squares (PLS). Results show that both university-related and non-university-related satisfaction influence foreign student loyalty. Loyalty of foreign students could be distinguished between. Examined foreign students were proven to be loyal towards either the university, the study abroad experience or none of the above.

Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile

Since the 1980s, numerous transformations in higher education were experienced in Latin America, and especially in Chile, a country that allowed private entities to enter the education systems and develop a market. The opportunity triggered an increase of coverage and competition to capture and retain students, followed by marketing strategies delivering student satisfaction and pursuing student loyalty. Moreover, since 2012, higher education institutions in Chile have been allowed to adopt a policy of gratuity, giving families the co-responsibility of dealing with the cost of education. So, some institutions adopted gratuity and continued receiving funds from the state, but others did not, relying instead on family income. The split in the financial responsibility of higher education seems to have generated varied reactions from the students and their families, including their satisfaction with and loyalty to the institution. Despite the abundant literature on higher education, however, a few studies attempt to explain and compare student satisfaction and loyalty across types of institutions, such as those that opted for gratuity versus those that did not. This study examines a set of relevant attributes for understanding that phenomenon; attributes such as quality of service, satisfaction, trust, commitment, and loyalty. The results reveal a prevalence of trust and familiarity among the students attending an institution with gratuity. In contrast, the results demonstrate a preponderance of commitment and satisfaction among the students attending a non-gratuity institution that relies on family, private, and personal funds to support their education.

The Effect of Satisfaction on Trust, Social Identification and Loyalty Amongst International Students in Malaysian Public Universities

This study was conducted to examine the effects of student’s satisfaction on student’s trust, social identification, and loyalty amongst international students in Malaysian public higher institutions. It was conducted due to low research outputs on these variables among international students in Malaysia. A theoretical literature review was conducted, and an adapted survey of Student Loyalty Model was used to collect the data from four public universities in Malaysia, while regression analysis was performed to check for the effect of satisfaction on other variables. The findings showed that student’s trust, social identification, and loyalty can predict student’s satisfaction. International student satisfaction has a strong effect on trust (B=0.401), but a weak effect on social identification (B=0.220) and loyalty (B=0.131). The results indicated that the gaps in international students’ satisfaction can be minimized by improving the aspects of student loyalty and identification with the university through campus engagement and non-academic programs. The study also recommended carrying out further research within a larger population of students in public and private universities to compare their perceptions and to benefit from the experiences and successes of other international education destinations.

FACTORS CAUSING STUDENT LOYALTY TO THE LOW COST CARRIERS AIRLINE INDUSTRY IN JAKARTA

The aim of this study is to analyze the effect of the implementation of service marketing strategies on student loyalty of LCC users. The student segment consumer contributes a considerable amount to the number of LCC airline users in Indonesia. This research using verifiative and descriptive methods using data analysis tools is descriptive statistics and Structural Equation Modeling (SEM) analysis supported by Lisrel and SPPSsoftware. Aumlah 240 respondents how to sample selection using judgment sampling techniques. The results of the study based on descriptive analysis are known that the marketing mix of services, consumer satisfaction, consumer loyalty, consumer confidence and consumer value of students of LCC airline users in general is considered inadequate. The results of the study showed that Service Marketing has an effect on Consumer Satisfaction Consumer value affects consumer loyalty Consumer Value affects Consumer Satisfaction Consumer value affects consumer confidence Consumer Satisfaction affects Consumer Loyalty Consumer Satisfaction affects Consumer Confidence Consumer trust affects consumer loyalty. While the hypothesis that is rejected is that the marketing of services has no effect on consumer loyalty.

Structure of Relationships Between the University Organizational Image and Student Loyalty

The aim of this research is to contrast an explanatory model of how the perceived organizational image of a university center (faculty) influences its students' loyalty. The data is obtained from a structured survey of students in Spain, obtaining a sample of 224 valid questionnaires. The methodology used is exploratory and confirmatory factor analysis to validate the measurement scales and the estimation of the model is carried out by applying Structural Equation Modeling (SEM). The results show that organizational image is the key variable to influence students' decision to continue taking new courses at the center, as well as to recommend it to other people. It is observed that the greater students' positive perception of the organizational image is, the greater their satisfaction with the center will be, which results in a higher level of loyalty to the center in which they study. However, their identification levels with the center is not a relevant variable in the process of increasing loyalty.