scholarly journals The corporate blog as a tool for strategic communication

2021 ◽  
Author(s):  
Jason Cassidy
Keyword(s):  
Everyday Life ◽  
Strategic Communication ◽  
Research Paper ◽  
Presentation Of Self ◽  
Major Research ◽  
Self Presentation ◽  
Corporate Blog

This major research paper investigates the corporate blog as a tool for strategic communication. Using Erving Goffman’s Self‐Presentation Theory, it draws parallels between the use of a blog and the strategic presentation of self as outlined in The Presentation of Self in Everyday Life and the communication tactics used by Rogers Communication and Radian6. It ultimately concludes that each company communicates key messaging differently based on their presumed objectives for the medium.

scholarly journals The corporate blog as a tool for strategic communication

2021 ◽  
Author(s):  
Jason Cassidy
Keyword(s):  
Everyday Life ◽  
Strategic Communication ◽  
Research Paper ◽  
Presentation Of Self ◽  
Major Research ◽  
Self Presentation ◽  
Corporate Blog

This major research paper investigates the corporate blog as a tool for strategic communication. Using Erving Goffman’s Self‐Presentation Theory, it draws parallels between the use of a blog and the strategic presentation of self as outlined in The Presentation of Self in Everyday Life and the communication tactics used by Rogers Communication and Radian6. It ultimately concludes that each company communicates key messaging differently based on their presumed objectives for the medium.

scholarly journals Self Presentation dalam Kehidupan Virtual

2016 ◽  
Vol 13 (1) ◽  
pp. 93
Author(s):  
Ita Musfirowati Hanika
Keyword(s):  
Qualitative Research ◽  
Everyday Life ◽  
Virtual World ◽  
Real Life ◽  
Digital Game ◽  
Presentation Of Self ◽  
Self Presentation ◽  
The Real ◽  
Self Image

Abstract: The Sims 4 is a life simulation digital game, wherein the player can create and manage their virtual world. This research aims to reveal the players’ ideas in constructing their virtual world in this game. It is a qualitative research, using indepth interview to collect the data. Based on Ervin Goffman’s dramaturgy theory, “The presentation of self in everyday life”, this research concludes that The Sims 4 is played like a “real” life to create the expected self-image in the real world.Abstrak: Permainan digital The Sims 4 merupakan permainan simulasi kehidupan yang memberi kesempatan pemainnya untuk menciptakan dan mengatur dunia virtualnya. Tujuan penelitian ini adalah untuk mengungkapkan gagasan yang mendasari pemain dalam mengonstruksi dunia mereka dalam permainan digital. Penelitian ini merupakan penelitian kualitatif dengan wawancara mendalam sebagai metode pengumpulan data. Menggunakan teori dramaturgi Ervin Goffman, “The presentation of self in everyday life”, penelitian ini menyimpulkan bahwa permainan The Sims 4 dijalankan layaknya kehidupan “real” untuk menciptakan citra diri yang diharapkan di dunia nyata.

scholarly journals Toward a cross-platform brand storytelling model: bridging transmedia, narrative, and marketing discourses

2021 ◽  
Author(s):  
Alanna Mager
Keyword(s):  
Narrative Theory ◽  
Research Paper ◽  
Marketing Theory ◽  
Multimodal Approach ◽  
Major Research ◽  
Cross Platform ◽  
The Creation ◽  
Corporate Blog ◽  
Content Marketing

This major research paper investigates the practice of cross-platform brand storytelling by applying principles of narrative, transmedia, and marketing theory to a case study of American eyewear brand Warby Parker’s content marketing campaigns. The following questions guided the study: Which elements of transmedia theory, narrative theory, and marketing theory can be used to effectively analyze and plan cross-platform brand stories? Which elements of digital brand content establish compelling “storyworlds” that aim to create a sense of consumer identification? A multimodal approach was used to analyze the narrative, transmedia, image, text, and interactive features of two content campaigns distributed on Warby Parker’s Instagram account and corporate blog. The study led to the creation of an adaptable framework that can be used to plan cross-platform brand storytelling. The study also informed suggestions for further research, which could improve understanding of how users interact with and experience content marketing.

scholarly journals The travel blogger as digital nomad: (Re-)imagining workplace performances of digital nomadism within travel blogging work

2020 ◽  
Vol 22 (3) ◽  
pp. 391-416 ◽  
Author(s):  
Nina Willment
Keyword(s):  
Everyday Life ◽  
Impression Management ◽  
Presentation Of Self ◽  
Self Presentation ◽  
Original Contribution ◽  
Front Stage ◽  
Back Stage

Abstract Through analysis of empirical fieldwork conducted with British travel bloggers, this paper details a novel and significant investigation into the nuances of self-presentation and performances inherent in travel blogging work, through the lens of digital nomadism. Working with Goffman’s (The presentation of self in everyday life. Penguin, London, 1959) ideas of front and back regionalisation, the paper explores the distinct ways in which digital nomadism is performed by the travel blogger. Firstly, the paper highlights how performances of digital nomadism are integral to the successful self-presentation of the travel blogger as an aspirational worker. Next, it showcases how travel bloggers use performances of digital nomadism in the strategic complication of the front and back-stage of their work, in order to demonstrate authenticity to their audience. The paper then considers how travel bloggers undertake performances of digital nomadism, explicitly within the front-stage to aid in their overall impression management of being a travel blogger. Subsequently, the paper turns to discussions of how technology becomes utilised in performances of digital nomadism which flow across the travel blogger’s front and back-stage. Finally, the paper reviews how, through performances of digital nomadism, the travel blogger appropriates their own back-stage leading to issues of overwork and precarity. The paper’s original contribution lies in its use of the lens of digital nomadism to enable us to explore and reimagine the workplace performances of travel bloggers. In doing so, the paper is able to speculate on the nuances and motivations implicit in these performances, digging deeper into issues of online self-presentation, authenticity and place.

scholarly journals Toward a cross-platform brand storytelling model: bridging transmedia, narrative, and marketing discourses

2021 ◽  
Author(s):  
Alanna Mager
Keyword(s):  
Narrative Theory ◽  
Research Paper ◽  
Marketing Theory ◽  
Multimodal Approach ◽  
Major Research ◽  
Cross Platform ◽  
The Creation ◽  
Corporate Blog ◽  
Content Marketing

This major research paper investigates the practice of cross-platform brand storytelling by applying principles of narrative, transmedia, and marketing theory to a case study of American eyewear brand Warby Parker’s content marketing campaigns. The following questions guided the study: Which elements of transmedia theory, narrative theory, and marketing theory can be used to effectively analyze and plan cross-platform brand stories? Which elements of digital brand content establish compelling “storyworlds” that aim to create a sense of consumer identification? A multimodal approach was used to analyze the narrative, transmedia, image, text, and interactive features of two content campaigns distributed on Warby Parker’s Instagram account and corporate blog. The study led to the creation of an adaptable framework that can be used to plan cross-platform brand storytelling. The study also informed suggestions for further research, which could improve understanding of how users interact with and experience content marketing.

Kronisk sygdom som biografisk hændelse - et studie af bypassopererede kronisk hjertesyge menneskers biografiske arbejde

1970 ◽  
Vol 12 (3) ◽  
pp. 85-98
Author(s):  
Rasmus Antoft
Keyword(s):  
Heart Disease ◽  
Everyday Life ◽  
Social Relations ◽  
Social Action ◽  
Chronically Ill ◽  
Role Playing ◽  
Self Presentation ◽  
Self Identity ◽  
Chronic Heart Disease ◽  
Ability To Act

Chronic illness as biographical occurrence – a study on bypass operated individuals and their biographical work. The primary focus of this article is on bypass operated chronically ill peoples attempt to re-establish their biographical work, their everyday life. The everyday life experiences based on routines and obviousness are subjugated by the chronicle illness influence on the life narrative, its future character and the way in which it affects the shaping of identity, the biographical work. Two different themes are central in individual’s narratives about their everyday life with a chronic heart disease. These themes concern their self-presentation in inter-action with others and their anxiety directed at the future life with the illness, with the anxiety of death. This study shows that every bypass operated and chronically ill participant have experienced difficulties in reshaping their normal biographical work. Their ability to regain social action as part of the biographical work and their shaping of self-identity, has been altered significantly. In various situations this leads to potential stigmatisation, but also to a lack of acceptance in the role-playing of a chronic ill, be that in interaction with strangers or intimate social relations. This causes identity dilemmas, paradoxes in self-presentation and, as a consequence, self-deception in everyday life. The existential problem of anxiety and its subjugating character in the lifeplaning and biographical work is to be explained by the risk of reoccurrence of the heart disease, and by the latency of the possible terminal nature of the disease. The nature of the illness ruptures routines and the predictability of everyday life, thus manifesting itself in key situations of everyday life. In addition to this, the anxiety generates a lack of ability to act actively, that is, the individuals ability actively shape its lifeplaning and its biographical work.

scholarly journals THE PRESENTATION OF SELF IN EVERYDAY ETHER: A CORPUS ANALYSIS OF STUDENT SELF-TELLINGS IN ONLINE GRADUATE COURSES

2019 ◽  
Vol 11 (3) ◽  
Author(s):  
Carla Meskill ◽  
Gulnara Sadykova
Keyword(s):  
Preservice Teachers ◽  
Professional Identity ◽  
Doctoral Students ◽  
Written Language ◽  
Corpus Analysis ◽  
Inservice Teachers ◽  
Presentation Of Self ◽  
Graduate Courses ◽  
Self Presentation ◽  
Academic Context

This study examines the patterns and substance of student self introductions in nine fully online graduate courses in education. A composite of social identity frameworks with an emphasis on language as the tool for self-presentation is first developed to guide the analysis and interpretation of these data. In particular Sfard and Prusack’s operationalization of the telling of identity, along with Bruner’s construct of turning points in self-tellings are discussed and employed as analytic lenses. The question of how, in a tightly defined social/academic context, adults use written language to present themselves to others is taken up through content analysis supported by linguistic concordancing. Two hundred twenty-three “Meet Your Classmates” entries are examined for their form and content. Entries composed by preservice teachers, inservice teachers, and doctoral students reveal differences regarding academic and professional identity-telling with the tenacity of institutionally situating and situated forces prevailing.

scholarly journals Keep Your Citizens Close: Building A Policy Framework in Response to Canada’s Returning Foreign Fighters

2021 ◽  
Author(s):  
Mathew Shane McVeigh
Keyword(s):  
Research Paper ◽  
Policy Framework ◽  
Irregular Migration ◽  
Major Research ◽  
Home State ◽  
Returning Home ◽  
Foreign Fighters ◽  
First Time

This Major Research Paper examines the irregular migration of Canadian citizens who engaged in terrorism abroad, specifically Syria and Iraq, and who are now returning home. The paper examines how they were radicalized into adopting an ideology that stands against the individuals’ home state and how they can be reintegrated once they have returned. The paper acknowledges that this is not the first instance of Canadian foreign fighters, but is the first time where they pose a threat to Canada. Since this threat must be addressed in some way, the paper examines different strategies to mitigate any risk to other Canadian citizens and to counter any future radicalization of Canadian citizens. Keywords: Irregular Migration; Terrorism; Foreign Fighter; Radicalization; Deradicalization; Disengagement

Performing Numbers

2020 ◽  
pp. 241-259
Author(s):  
Robert Prey
Keyword(s):  
Everyday Life ◽  
Performance Metrics ◽  
Self Presentation ◽  
Artistic Creation ◽  
Personal Experiences ◽  
Self Knowledge ◽  
The Impact ◽  
Depth Interviews ◽  
Insight Into

This chapter explores the implications of performance metrics as a source of self-knowledge and self-presentation. It does so through the figure of the contemporary musician. As performers on-stage and online, musicians are constantly assessed and evaluated by industry actors, peers, music fans, and themselves. The impact of powerful modes of quantification on personal experiences, understandings, and practices of artistic creation provides insight into the wider role that metrics play in shaping how we see ourselves and others; and how we present ourselves to others. Through in-depth interviews with emerging musicians, this chapter thus uses the artist as a lens through which to understand everyday life within the “performance complex.”

scholarly journals Goffman’s front stage and backstage behaviors in online education

2014 ◽  
Vol 1 (3) ◽  
pp. 187-190 ◽  
Author(s):  
Dawn Marie Gilmore
Keyword(s):  
Mixed Methods ◽  
Online Education ◽  
Everyday Life ◽  
Student Participation ◽  
Presentation Of Self ◽  
Front Stage

This research applies Goffman’s Presentation of Self in Everyday Life to analyze online and offline student participation in two online subjects. Mixed-methods will be used to produce a fuller account of students’ experiences.

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