The Relationship between Hotel Rating and Customer Outcomes and Its Implication towards Revisit Intention
<p>This research aims to examine HOLSERV with three dimensions namely, employee, tangible and<br />reliability, towards its relationship on customer satisfaction and return intention rather than<br />SERVQUAL because it suits hotel environment. The object analysis was Bandung which proclaimed<br />herself as a tourism city with quiet number of hotels rating as non-star to five-star hotels. From 41<br />three-star hotels, this research managed to cover 29 hotels to conduct this research. Respondents with<br />total number of 355 participated to fill the questionnaire with the helped of hotel managers by<br />spreading it to their customers who were checking out of the hotel. Structural equation modeling was<br />applied to test the hypothesis and the results show that tangibility and reliability influence customers’<br />satisfaction but not employee. In addition, customer satisfaction influences return intention.</p>