MEASUREMENT OF FINANCIAL RISK TO ECONOMIC POLICY IN INDONESIA

The world of economy is in a state of uncertainty as shown by the improvement in the projected growth of the world by international institutions. The state of development of the world economy is flutuative due to declining economic growth of developed and developing countries, lower commodity prices, and the difference in direction between monetary and fiscal policy. The development of the world economy can be seen from the Real Effective Exchange Rate (REER) indicator, which sees the exchange rate as a measure of the state of the world economy. This can attract investors to invest in Indonesia due to good REER conditions. REER can be used as one of the reference by investors to make investment decisions in the company that will later affect the company's decision-making. Decision-making will determine how far the company will experience the financial risks that will be set up in risk management. There are 120 non-financial companies registered with IDX Indonesia. The sampling techniques in this study used nonprobability sampling. The inferential statistical analysis conducted in this study is through classic assumption tests, regression analysis, mediation tests and hypothesis tests. The results of the study showed that the Risk Measurement of Economic Policy in Indonesia had a significant positive effect.

E-Commerce on the Success of Micro, Small and Medium Enterprises

This study aims to analyze the role of e-commerce in business success in the meta-measure path. E-Business is a new business model that provides significant benefits such as savings in the cost of fast execution of business transactions and encourages the globalization of business activities, thereby removing barriers to market penetration. E-Business is developed in large companies and creates in Micro, Small, and Medium Enterprises (SMEs). Small and Medium Enterprises (SMEs) are an essential part of a country or region's economy, including Indonesia. The method used is a qualitative analysis method with case studies. This study uses four micro-scale entrepreneurs who use e-commerce in carrying out their business activities as research objects. The analysis process is carried out based on e-commerce in Small and Medium Enterprises (SMEs) in Bandung. This picture is obtained through direct interviews with the object of research. Based on the study results, it can be concluded that, in general, e-commerce has a role that can help uses four micro-scale entrepreneurs in improving their business development. The results of the analysis also explain that the four micro-scale entrepreneurs persist in using e-commerce.

Analisa Kelayakan Bisnis Tas Tenun Heritage di Bogor

<p align="center"><strong>ABSTRAK</strong><strong> </strong></p><p>Penelitian ini merupakan analisis kelayakan bisnis tas tenun ikat merek Heritage di Bogor. Analisa kelayakan terdiri dari dua analisa, yaitu analisis industri dan perencanaan keuangan. Industri akan dianalisa menggunakan <em>SWOT analysis</em>. Dari sisi keuangan, akan dianalisa menggunakan <em>Return on Asset (ROA</em>) dan <em>Payback Period</em> (PP). Perhitungan ROA didapatkan hasil 33%, menghasilkan laba bersih positif sebesar Rp. 96,232,321 ; PP dalam jangka waktu 3,1 tahun. Kesimpulan penelitian ini dari aspek industri dan finansial, bisnis Heritage ini layak untuk dijalankan.</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><em></em></p><p><em>This study is an business feasibility of Heritage’s brand woven bag business in Bogor. The feasibility consists of two analysis, namely industrial analysis and financial planning. The industry will analyze using SWOT analysis. From the financial side, it will be analyzed using Return on Assets (ROA) and Payback Period (PP). ROA calculation results obtained 33%, resulting in a positive net profit of Rp. 96,232,321; and PP for a period of 3.1 years (less than 5 years). The conclusion of this research from the industrial and financial aspects, the Heritage woven bag business is feasible to run.</em><em></em></p><p> </p>

Sustainable Management of Tourism in Pandemic Covid-19

<p>Currently, Tourism is an inseparable part of life in modern society. Tired with routine urban activities, triggering the development of nature tourism as a place of recreation that is most in demand. Therefore, this research was conducted to determine the role of community participation and land-use change in the Kampoeng Ciherang Tourism Area, to realize sustainable tourism management in the Covid-19 pandemic. The method used in this research was data collection using primary and secondary data, by directly observing the current conditions of Kampoeng Ciherang Tourism Area, which was supported by the availability of secondary data from the relevant agencies. This research discussed community participation in the management of Kampoeng Ciherang Tourism Area, and the impact on land use from tourism activities, especially during the Covid-19 pandemic. The results of this study indicated that in managing tourism, the Tourism Area of Kampung Ciherang had not been able to realize sustainable tourism management especially during the Covid-19 pandemic period, this could be seen from the low level of community participation because tourism management was still fully held by the private sector as the owner of facilities and infrastructure and government as supervisors, even though the change in land use did not experience significant changes at the tourist site. If it does not pay attention to sustainable tourism management, it is feared that in the future there will be an uncontrolled conversion of land from these activities.<strong></strong></p>

Information Technology on Economic Growth and Stability

This research aims to analyze how the role of information technology on economic growth and stability. Information technology at this time can be an important indicator of economic growth and stability. It is hoped that with information technology, a country can increase the production of goods and services. This research used descriptive qualitative in nature and with a literature review. The sample in this study is the growth and stability that occurs in various countries, especially Indonesia. This research discusses how information technology helps in increasing growth and stability in a country. The results of this study indicate that information technology is very influential on economic growth and stability. The role of information technology has the most influence on economic growth is to increase the effectiveness of resource allocation in organizations by 85.2%. and 77.8% of the response to information technology can increase the amount of investment in a company. The use of information technology will also speed up the production process by reducing the time needed to sort components and raw materials while reducing the potential for errors. it can be concluded that information technology is very influential in the economic growth rate of 96.3% respondents

The Mediation Effect of Customer Satisfaction in Relationship between Product Quality and Service Quality towards Customer Loyalty In Fuzee Sushi

<p>Food and beverage industry in Indonesia has been growing constantly every year and also contributed to manufacture and economy growth in both current and the next following years. The important role of food and beverage industry is transparent through the consistent contribution and significant impact toward Gross Domestic Product and food and beverage startup businesses has been experiencing growth every year due to the growth of population in Indonesia. This study was made to know the effect of product quality and service quality towards customer loyalty of Fuzee Sushi. There is also customer satisfaction as a mediator between product quality and service quality to customer loyalty. This research aims on Fuzee Sushi’ customers that has bought the product more than once. An online questionnaire was distributed to the entire sample and used five points Likert scale as a measurement method. The data are analyzed using Partial Least Square. The result of this research showed that product quality has positive relationship toward customer loyalty directly however, service quality does not have positive impact directly toward customer loyalty. Product quality and service quality mediated by customer satisfaction has positive impact towards customer loyalty. The findings purpose is to understand more about product quality, service quality, customer satisfaction, and customer loyalty relationship in start-up food and beverage business in Indonesia.<strong></strong></p><p><strong> </strong></p>

The Effect of Online Consumer Interaction and Shopping Motivation on Purchase Intention

Consumer interaction has become more important than ever. The interaction may happen on various platforms, for instance, brand webpage and social media. This study aims to examine the consumer interaction and shopping motivation on purchase intention mediated by EWOM, brand awareness, and brand attitude in the beauty products context. After gathered 300 valid respondents, this study used Structural Equation Modelling (SEM) to analyze the data. The results showed that purchase intention is influenced directly by E-WOM, opinion seeking, annoyance, and brand attitude. Besides, E-WOM is mediating brand page commitment and annoyance to purchase intention. Interestingly, viral advertisement, brand awareness, and brand page commitment do not influence purchase intention directly. Research implications and directions for future studies are discussed.

Analisis Tingkat Kinerja, Tingkat Kepentingan dan Tingkat Kesesuaian Bauran Pemasaran Yakult di Kota Pontianak

Penelitian ini bertujuan untuk mengetahui kebijakan pemasaran yang diteliti, meliputi produk (<em>product</em>), harga (<em>price</em>), saluran distribusi (<em>place</em>), promosi (<em>promotion</em>) terhadap minuman Yakult, dan tanggapan responden atas penjualan Yakult dan tanggapan terhadap penjualan <em>retailer</em> yang menjual produk pada konsumen akhir. dan penulis membatasinya pada Analisis Tingkat Kepentingan, Tingkat Kinerja dan Tingkat Kesesuaian Bauran Pemasaran Yakult di Kota Pontianak. Metode deskriptif dan teknik pengumpulan data dilakukan dengan melakukan wawancara, studi dokumenter dan kuesioner. Populasinya adalah para konsumen langsung. Teknik pengambilan sampel dari populasi menggunakan <em>purposive sampling</em> dengan 100 responden. Hasil penelitian menunjukkan hasil sangat sesuai. Hasil perhitungan adalah: Produk (<em>product</em>) dengan nilai tingkat kesesuaian sebesar 97,24 persen, harga (<em>price</em>) dengan nilai tingkat kesesuaian sebesar 99,23 persen, saluran distribusi (<em>place</em>) dengan nilai tingkat kesesuaian sebesar 98,73 persen dan promosi (<em>promotion</em>) dengan nilai tingkat kesesuaian sebesar 98,57 persen. Tingkat kinerja kepentingan harga (<em>price</em>) kebijakan menempati peringkat pertama, kebijakan saluran distribusi<em> (place</em>) menempati peringkat kedua, Promosi (<em>promotion</em>) menempati peringkat ketiga, kebijakan produk menempati peringkat keempat. Saran-saran mencakup: Tingkatkan media sosial, dengan pemberian penghargaan atau hadiah kepada pengecer yang dapat menjual produk dalam jumlah banyak, dan melakukan inovasi produk dengan menambah rasa yang beragam untuk meningkatkan jumlah konsumen.

Examining the Factors Influencing Repurchase Intention in Using Lion Air

The purpose of this study is to determine whether service quality, brand image, brand trust, and flight experience have influence towards repurchase intention in using Lion Air. This study is using quantitative method with 7 Likert-scale, from strongly disagree to strongly agree. The statements are adopted from various prior research. The data was distributed by online and directly to the person. The total sample used in this study is 347 respondents who ever flied with Lion Air at least twice from January 2019 to October 2019. The data was tested by using statistical software for validity and reliability and using Structural Equation Model for model fit and hypothesis testing. The findings indicate the factors that influencing customers repurchase intention in using Lion Air. Out of 6 hypotheses there are 4 hypotheses that are has a significant relationship which are service quality towards brand image, service quality towards brand trust, brand image towards brand trust, and brand trust towards repurchase intention. Meanwhile, the rest 2 hypotheses are found to be not significant, which are flight experience towards brand trust and brand image towards repurchase intention. There are many factors why it is rejected, such as price, needs, influence from others, the choice of routes, and frequent flight frequencies. This study is the first study that combine flight experience factor in determining customer repurchase intention in using Lion Air.

The Influence of Customer Service Quality towards Customer Satisfaction and its implication on Loyalty: A Survey on MICE Customers in Hotels

<p><em>This research was conducted to determine the Influence of Customer Service Quality towards Customer Satisfaction and its implication on Loyalty among MICE Customers in Hotels surrounding Bekasi. For service quality, instead of applying the famous SERVQUAL, this study uses the newly build service quality for hotel industry, HOLSERV. Quantitative data analysis was applied to test the relationship among the variables. Prior to that, data were tested for its validity and reliability. Customers of hotels surrounding Bekasi were taken as the respondents with the help of hotel managers who participated in the study. Participants were taken not only those experiencing MICE but also from the employee category assuming the degree of exposure to MICE much higher than students. Structural equation modelling was applied to test the influencing factors among the variables since it has better details in results compare to multiple regression technique. The result shows all the variables in HOLSERV have a significant influence on Customer Satisfaction which leads to Customer loyalty. In addition, customer satisfaction itself has proven to be significant to loyalty.</em></p><p> </p>