scholarly journals REVIEW ABOUT FUTURE DIRECTIONS OF STRATEGIC COMMUNICATION

Author(s):  
LILIANA BROZIC

The International Journal of Strategic Communication, published by the Routledge, Taylor & Francis Group, issued a specially themed edition entitled “Future Directions Of Strategic Communication” in November 2018. In the foreword the editors, Howard Nothhaft from the Department of Strategic Communication, Lund University Campus Helsingborg, Sweden; Kelly Page Werder from the University of South Florida, USA; Dejan Verčič from the University of Ljubljana, Slovenia; and Ansgar Zarfass from the Norwegian Business School in Oslo, Norway, explain how the idea of the special edition emerged at the pre-conference of the International Communication Association’s 67th Annual Conference, held in May 2017 in San Diego, California. The conference hosted 42 academics from 14 countries who delivered 21 presentations. The special edition features 10 articles which are undeniably excellent. The aim of the editors was to provide answers to some key questions; one of their findings was that a universal understanding of the key pillars underlining strategic communication was still missing. They also explored the idea of the key perspective and its contribution, the use of appropriate strategies and concepts of communication, lessons learned from recent debates on strategic management and strategic connections, how empirical studies have contributed to the discussion, and the development of the field in different parts of the world. In the first section, entitled The Emergence of a Paradigm, the editors offer an interdisciplinary perspective within academic strategic communication, which will provide a permanent definition of its purpose, so far lacking. The second section, entitled Conceptual Foundations of Strategic Communication, includes four articles by six different authors. The articles are mainly theoretical and connected to other fields in addition to strategic communication. The third section, Expanding the Body of Knowledge, consists of three articles by eight authors. They focus on the key concepts, identity and function of the basic discipline. The final section, Future Directions of Strategic Communication, contains a single article written by all four editors, and will likely attract the most attention, especially from those dealing with strategic communication in security, defence and military contexts. The authors introduce the term strategic communication and its history, which are both understood very differently in different fields. They then describe the origins of the two, also referring to Edward Bernays’ significant role, with his Propaganda and the development of the term public relations. Throughout history, both of them have been and still are closely linked to security, defence and military topics. This connection is explained in great detail through an explanation of the terminology and its nuances; for example, the use of the concept of strategic communication in public administration, while the term corporate communication is mostly used by the private sector. The old, yet recently growing, interest in communication in the context of military and national power is highlighted. These topics are not usually very popular with the public, particularly in the case of new weapons with a strong deterrent effect and the related collateral damage, which demands more versatility and skill in communication. Logically, Bernays is credited as the ‘father of communication’, developing his skills mostly after World War II through various American assistance programmes for the old European continent. Some light is also shed on the term strategic, i.e. what is and what is not strategic in the field of communication. The special edition of the International Journal of Strategic Communication, entitled Future Directions of Strategic Communication, is targeted at strategic communication enthusiasts. It is recommended for academics and experts who deal with strategic communication in any form, especially those who work in security, defence or military structures and would like to explore this further in the future. The existing high quality theory and excellent practical experience are the best combination for the development of new theories, concepts and ideas.

Novembra lani je International Journal of Strategic Communication, ki ga izdaja Routledge, Taylor & Francis Group, izdal posebno tematsko številko z naslovom Future directions of strategic communication. Kot v uvodu razlagajo uredniki Howard Nothhaft z oddelka za strateško komuniciranje na univerzi v Helsingborgu na Švedskem, Kelly Page Werder z univerze v južni Floridi v ZDA, Dejan Verčič z Univerze v Ljubljani in Ansgar Zerfass iz norveške poslovne šole v Oslu, je ideja za posebno številko nastala na predkonferenci International Communication Association, 67th Annual Conference, v San Diegu v Kaliforniji maja 2017. Zbralo se je 42 akademikov iz 14 držav in predstavilo 21 prispevkov. V posebni številki so uredniki zbrali deset odličnih člankov. Z njimi so želeli odgovoriti na nekaj pomembnih vprašanj. Ugotovili so, da še vedno ni univerzalnega razumevanja stebrov, na katerih temelji strateško komuniciranje. Vprašali so se, kaj sta bistvena perspektiva in prispevek k temu, ali uporabljajo ustrezne strategije in koncepte komuniciranja, kaj se lahko naučijo iz nedavnih razprav v strateškem menedžmentu in strateških povezavah, kako lahko empirične študije prispevajo k razpravam in kako se področje razvija v različnih delih sveta. Uredniki v prvem sklopu z naslovom The emergence of a paradigm v dveh člankih obljubljajo interdisciplinarni pogled znotraj akademskega strateškega komuniciranja, ki bo trdneje opredelil njegov namen, ki je do zdaj manjkal. V drugem sklopu z naslovom Conceptual foundations of strategic communication se zvrstijo štirje članki šestih avtorjev, ki so predvsem teoretični in so poleg strateškega komuniciranja povezani še z drugimi področji. Tretji sklop Expanding the body of knowledge sestavljajo trije članki osmih avtorjev. Osredotočeni so na najpomembnejše koncepte, identiteto in funkcijo osnovne discipline. Zadnji sklop z naslovom Future directions of strategic communication ima le en članek, ki so ga napisali vsi štirje uredniki in bo najverjetneje naletel na največ pozornosti, posebej tistih, ki se ukvarjajo s področjem strateškega komuniciranja na varnostnem, obrambnem in vojaškem področju. Avtorji nas uvedejo v pojem in zgodovino strateškega komuniciranja, ki sta na različnih področjih zelo različno razumljena. Pojasnjujejo njune začetke, pri čemer ima pomembno vlogo Edward Bernays s svojo Propagando in razvojem pojma odnosov z javnostmi v nadaljevanju. Oba sta bila namreč skozi zgodovino tesno povezana z varnostnimi, obrambnimi in vojaških vsebinami in še vedno je tako. Ta povezava je zelo podrobno pojasnjena skozi razlago uporabljene terminologije in njenih odtenkov. Eden od teh je tudi raba pojma strateško komuniciranje na področju državne uprave, medtem ko v gospodarstvu pretežno uporabljajo pojem korporativno komuniciranje. V novejših časih poudarjajo sicer že star, a povečan interes na področju komuniciranja v kontekstu vojaške in nacionalne moči. Te vsebine navadno niso priljubljene v javnosti, še zlasti, kadar gre za novo orožje, pri katerem gre za velik odvračalni učinek in temu primerno kolateralno škodo, kar pa zahteva več spretnosti in veščin pri njihovem komuniciranju. Zato se zdi logično, da za očeta začetkov komuniciranja velja ravno Bernays, ki je svoje veščine najbolj razvil po drugi svetovni vojni z več različnimi programi ameriške pomoči stari celini Evropi. Nekaj pozornosti je namenjeno tudi izrazu strateško, kaj je torej strateško in kaj ne na področju komuniciranja. Posebna izdaja International Journal of Strategic Communication z naslovom Future Directions of Strategic Communicaton je namenjena poznavalcem področja strateškega komuniciranja. Priporočamo jo akademikom in strokovnjakom, ki se kakor koli srečujejo s strateškim komuniciranjem, še posebej tistim, ki delajo na tem področju v varnostnih, obrambnih ali vojaških strukturah in si želijo v prihodnje narediti nekaj več. Kakovostna teorija in odlične praktične izkušnje so najboljša kombinacija za razvoj novih teorij, konceptov in idej.


2020 ◽  
Vol 10 (2) ◽  
pp. 93-111
Author(s):  
Bryanna Fox ◽  
Lauren N. Miley ◽  
Scott Allen ◽  
Jordan Boness ◽  
Cassandra Dodge ◽  
...  

Purpose The purpose of this study is to outline the specific details and lessons learned during a cold case collaborative effort, which granted graduate students and a professor from the University of South Florida the opportunity to assist Pasco Sheriff’s Office in the investigation of a cold case homicide. Methodology The collaboration between law enforcement and academics is a new and emerging strategy to investigate cold cases and identify the elusive offenders who committed these crimes. Such collaboration aids law enforcement by obtaining a force multiplier for investigative resources, accessing cutting-edge evidence-based research and cultivating innovative approaches to their work. For academics, such collaboration allows the unique opportunity to engage in translational criminology, which is an important and increasingly encouraged aspect of the field. Findings In this paper, the authors provide an overview of the process used to study this cold case as part of an experiential academic course, provide evidence-based research findings relevant to cold case investigations and outline the steps for others to replicate the efforts. Originality/value The authors describe in detail the process used to “work” the cold case, academic research that the authors found useful in understanding and investigating cold cases, important lessons learned and advice for future academics and practitioners who undertake an incredible collaborative effort such as this.


2015 ◽  
Vol 2 (2) ◽  
pp. 321-327
Author(s):  
Mathew P. Robin ◽  
Gemma-Louise Davies ◽  
Mathew P. Robin ◽  
Gemma-Louise Davies

“Emerging Nanomaterials for Healthcare”, a one-day conference held at the University of Warwick on 28 November 2014, brought together over 80 academics, postgraduates and industrialists from 17 institutions and organisations from across the UK. The aim of the meeting was to provide an interdisciplinary forum to discuss research towards solving current problems in healthcare using “smart” treatments based on nanomaterials. In addition to stories of success, an emphasis was also placed on lessons learned, as well as visions for future directions in this rapidly expanding field. Seven speakers and over twenty poster presentations directed discussion throughout the day, while the meeting closed with an interactive panel discussion.


2019 ◽  
Vol 8 (1) ◽  
pp. 243-249
Author(s):  
Carolyn Ellis

In this essay, I present the talk I gave at the celebration honoring my retirement from University of South Florida (USF). Held on January 25, 2019, this event was attended by an audience of friends, students, and university faculty and administrators. I tell several stories about coming to USF, meeting and collaborating with Art Bochner, and the support I experienced and the fulfillment I found in my university life. Passionate about teaching from the heart to the whole person and doing research that matters, I describe the meaning I derived from participating in an interpretive and qualitative Communication program that focused on the human sciences. I end with 10 aphorisms or observations from lessons learned in my experience of four decades in the university, some of which allude to the unnamed challenges I experienced among the great joys and good fortune of academic life.


2008 ◽  
Vol 20 (1) ◽  
pp. 95-117 ◽  
Author(s):  
Ann E. Barron ◽  
Carine M. Feyten ◽  
Melissa Venable ◽  
Amy Hilbelink ◽  
Kristine Y. Hogarty ◽  
...  

2021 ◽  
Vol 13 (1) ◽  
pp. 2-4
Author(s):  
Dana Cramer ◽  
Ben Scholl

With this year’s graduate student conferences hosted separately at the University of Calgary and Simon Fraser University, our goal was to encourage discussion and debate around the topic of crisis. The COVID-19 pandemic has been at the forefront of public attention; even forcing our respective conferences into the disembodied safety of virtual space. However, it is important to remember that COVID-19 is not the only crisis faced in recent years; the overdose crisis, crisis of the corporatization of universities, economic crisis, crisis of truth and misinformation, and the looming environmental threat of the Anthropocene, have been with us and will continue to be grappled with into the foreseeable future. Crises echo through the past to the present, such as those experienced by our Indigenous communities. They re-emerge, still to be grappled with and struggled against. As individuals and researchers, we may assume any number of these crises are out of scope or outside our area of expertise. We often fail to consider them. However, crises defy temporality and spatiality as easily as disciplinary borders; both squeezing and stretching, accelerating, and suspending notions of the like. The contributors of this special issue consider an array of crises as they collide with diverse fields and disciplines, encouraging us to reflect on how they intersect our own. Ultimately, we aspire to trouble the notion of crises themselves. Questioning our understanding and reapplying it where we had not previously considered. In these general ‘times of crisis,’ what counts as such? How is it communicated and miscommunicated? What are the effects on resilience, recovery, and possibility? Where can we seize opportunity following a crisis? The Chinese symbol for crisis is composed of two parts: opportunity and danger. Where the Simon Fraser University conference focused on resilience in a crisis, the University of Calgary conference expanded on potentials of opportunity. As invited editors to this special edition, we viewed contributors, not as tackling separate entities of the term ‘crisis,’ but instead, as a framework to building back stronger, seizing an opportunity, and practicing resiliency as we maneuver through this danger to a better future. As Zhang and Li (2018) have argued, it is in a co-creation of both sustainable and resilient development which can lead to assurances of overcoming and withholding a community’s vulnerabilities, or their potential crises. This development may use standards setting as an opportunity to ensure resiliency (Thompson, 1954), encouraging democratic participation for an equal seat at the table, and taking the lessons learned during a crisis to apply to a better future (Brundtland, 1987). In the field of communication, we are oftentimes stretched to an incohesive front based on the competing discourses of the canons of our field (Carey, 1997, 2009; Peters, 1999). The study of communications then is not a discipline, but a field of fields, perhaps a crisis of definition in our own knowledge community. In these competing views we see the beauty of this interdisciplinary and transdisciplinary research, as reflected in how graduate students across Canada thrive in their specializations. Emerging as a new group of scholars who, as the world was faced by crises all around, produced these articles in the pages which follow for this special edition; we as the invited editors see the ways in which graduate students practice resiliency in their work, seizing opportunities, and overcoming the crises which surround. 危机 Crisis.


EDIS ◽  
2016 ◽  
Vol 2016 (7) ◽  
Author(s):  
Sonja C. Crawford ◽  
Christa L. Kirby ◽  
Tycee Prevatt ◽  
Brent A. Sellers ◽  
Maria L. Silveira ◽  
...  

The University of Florida / IFAS South Florida Beef Forage Program (SFBFP) is composed of county Extension faculty and state specialists.  The members, in conjunction with the UF/IFAS Program Evaluation and Organizational Development unit, created a survey in 1982, which is used to evaluate ranch management practices.  The survey is updated and distributed every 5 years to ranchers in 14 South Florida counties: Charlotte, Collier, DeSoto, Glades, Hardee, Hendry, Highlands, Hillsborough, Lee, Manatee, Martin, Okeechobee, Polk, and Sarasota.  The responses are anonymous.  


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