scholarly journals Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

2019 ◽  
Vol 7 (2) ◽  
pp. 161-186
Author(s):  
Philipp G Stahl ◽  
Nathalia C Tjandra ◽  
Alessandro Feri ◽  
Kristen Marshall
Keyword(s):  
Qualitative Research ◽  
Mass Communication ◽  
Research Method ◽  
Quantitative Measurement ◽  
Word Of Mouth ◽  
New Products ◽  
Structured Interviews ◽  
Market Forecast ◽  
Qualitative Exploration ◽  
Latin America Region

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are primarily influenced by recommendations from friends and family and are therefore more likely to adopt new products due to WOM rather than mass communication. Yet marketers still have little knowledge of how to manage WOM effectively, especially in the Latin America region. Consequently, the authors adopt a qualitative research method conducting semi-structured interviews with fifteen Colombian beer market mavens aimed at exploring which motivational drivers cause consumers to engage in WOM. Twelve motivational drivers were found for WOM about beer brands. Of these, two were found to be partially important, and three appeared to be necessary. The findings of this study propose a number of recommendations to be made for enhancing motivational drivers to generate more WOM. The findings of the study could be used to develop a quantitative measurement identifying which of the motivational drivers have the most influence on Colombian consumers to engage in WOM. This research could assist brewing businesses to internationalise into the Colombian beer market and to achieve competitive advantage.

scholarly journals Exploring the consequences of teachers’ self-efficacy: a case of teachers of English as a foreign language

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Goudarz Alibakhshi ◽  
Fariborz Nikdel ◽  
Akram Labbafi
Keyword(s):  
Job Satisfaction ◽  
Qualitative Research ◽  
Foreign Language ◽  
Self Efficacy ◽  
Teaching Practices ◽  
Research Method ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Burn Out ◽  
Efl Teachers

AbstractTeacher self-efficacy has been abundantly studied. However, it seems that the consequences of teachers’ self-efficacy have not been appropriately explored yet. The research objective was to investigate the consequences of teachers’ teaching self-efficacy. The researchers used a qualitative research method. They collected the data through semi-structured interviews with 20 EFL teachers who were selected through purposive sampling. The interviews were content analyzed thematically. Findings showed that self-efficacy has different consequences: pedagogical, learner-related, and psychological. Each consequence has several sub-categories. It is concluded that high self-efficacy affects teachers’ teaching practices, learners’ motivation, and achievement. It also affects teachers’ burn-out status, psychological being, as well as their job satisfaction. The findings can be theoretically and pedagogically important to EFL teachers, teacher-trainers, and administrators of educational settings.

scholarly journals Experiences of partners of professional nurses venting traumatic information

2018 ◽  
Vol 23 ◽  
Author(s):  
Tinda Rabie ◽  
Melanie Wehner ◽  
Magdalena P. Koen
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Research Method ◽  
Coping Skills ◽  
Nursing Profession ◽  
Structured Interviews ◽  
Maladaptive Coping ◽  
Qualitative Research Method ◽  
Open Coding ◽  
Professional Nurses

Background: Professional nurses employed in trauma units encounter numerous stressors in their practice environment. They use different strategies to cope with this stress, including venting traumatic information to their partners and other family members. Aims: To describe how partners of professional nurses cope with traumatic information being vented to them. Methods: A qualitative research method with an interpretive descriptive inquiry design was used to explore, interpret and describe the coping experiences of the nurses’ partners. Purposive sampling was used to select a total of 14 partners, but only ten participated in semi-structured interviews. Tesch’s eight steps of open coding were used for data analysis. Results: Four main themes were identified indicating adaptive and maladaptive coping skills, namely partners’ experiences of traumatic information vented to them; partners’ coping activities; reciprocal communication and relationship support between partners and nurses; and resilience of partners to deal with the nursing profession. Conclusion: Partners employed different ways to cope with traumatic information. It was essential for partners and nurses to be supported by nurses’ practice environments and to develop resilience to fulfil reciprocal supportive roles in their relationships.

scholarly journals The impact of coaching on the emotional and social intelligence competencies of leaders

2017 ◽  
Vol 20 (1) ◽  
Author(s):  
Marlene Dippenaar ◽  
Pieter Schaap
Keyword(s):  
Qualitative Research ◽  
Emotional Intelligence ◽  
Financial Services ◽  
Research Method ◽  
Social Intelligence ◽  
Statistical Significance ◽  
Control Group ◽  
Structured Interviews ◽  
Coaching Intervention ◽  
The Impact

Background: The development of the emotional intelligence of leaders has become an exceptionally popular enterprise. However, the empirical research conducted by practitioners to date does not provide convincing evidence of the effectiveness of emotional intelligence development interventions. Robust and informative research on the effectiveness of coaching to develop the emotional intelligence of leaders is lacking.Aim: The purpose of this study was to determine, describe and evaluate the impact of a theoretically substantiated coaching intervention on the emotional and social intelligence competencies of leaders in a financial services company.Setting: The setting of the study is a financial services company in South Africa.Methods: A mixed method approach using a quantitative and qualitative research design was considered appropriate. The quantitative research method consisted of a quasi-experimental design using a non-equivalent pre- and post test control group to measure the impact of the coaching intervention on a sample of 30 leaders. The Bar-On EQ-i scale was selected as a reliable and valid measure of emotional and social intelligence competencies. Wilcoxon’s statistic was calculated to determine the statistical significance of score differences between the experimental (N = 30) and control (N = 30) groups. The qualitative research method was comprised of semi-structured interviews with six of the leaders and their supervisors.Results: The statistical results indicated that coaching significantly impacted the emotional and social intelligence competencies of leaders in terms of their overall emotional quotient (EQ), intrapersonal competency, interpersonal skills, stress management, self-regard and empathy. The semi-structured interviews provided rich descriptive themes and evaluations that corroborated the quantitative findings.Conclusion: This research provided convincing empirical evidence of the positive impact of a long-term, spaced and goal-focused coaching intervention on the emotional and social intelligence competencies of leaders in a financial services institution. The finding suggests that a theoretically well substantiated coaching intervention and a robust empirical study can be effective in demonstrating the impact of coaching on the emotional and social intelligence competencies of leaders. However, the implications of the limitations pointed out in this study could have influenced the findings, and future research aimed at improving relevant research models should take these into account.

scholarly journals Enhancing Employee Engagement for Small and Medium Enterprises in Taiwan

2021 ◽  
pp. 1318-1339
Author(s):  
Kuo-Tai Cheng ◽  
Kirk Chang
Keyword(s):  
Qualitative Research ◽  
Employee Engagement ◽  
Research Method ◽  
Small And Medium Enterprises ◽  
Work Commitment ◽  
Structured Interviews ◽  
Food Manufacturing ◽  
Engagement Strategies ◽  
Medium Enterprises ◽  
Practical Implications

The aim of the research is to study the employee engagement strategies utilised in Taiwan's SMEs from the perspective of the employees. In doing so, a qualitative research method was employed using semi-structured interviews. Nine participants from five sectors of SMEs (electronics & information, metal transportation, machinery and equipment, food manufacturing, and textile) were interviewed. The authors' results reveal that having high levels of engagement amongst employees in Taiwan's SMEs will bring about an increase in work commitment amongst employees which encourages productivity for the organisation. These findings hold several important theoretical and practical implications.

scholarly journals Artificial Intelligence in Education and Schools

2021 ◽  
Vol 12 (1) ◽  
pp. 13-21
Author(s):  
Ahmet Gocen ◽  
Fatih Aydemir
Keyword(s):  
Artificial Intelligence ◽  
Qualitative Research ◽  
Research Method ◽  
Phenomenological Study ◽  
New Products ◽  
Artificial Intelligence In Education ◽  
Role Of Teachers ◽  
Educational Field ◽  
Legal Grounds

Abstract With the increase in studies about artificial intelligence (AI) in the educational field, many scholars in the field believe that the role of teachers, school and leaders in education will change. In this regard, the purpose of this study is to examine what possible scenarios are there with the arrival of AI in education and what kind of implications it can reveal for future of schools. The research was designed as a phenomenological study, a qualitative research method, in which the opinions of participants from different sectors were examined. The results show that schools and teachers will have new products, benefits and also face drawbacks with the arrival of AI in education. The findings point out some suggestions for use of AI and prevention of possible problems. While participants generally seem to have positive perceptions towards AI, there are also certain drawbacks, especially highlighted by teachers and academicians, regarding the future of teaching. Lawyers and jurists tend to focus more on legal grounds for AI in education and future problems, while engineers see AI as a tool to bring quality and benefit for all in the education sector.

scholarly journals Strengths and Weaknesses of Semi-Structured Interviews in Qualitative Research: A Critical Essay

2021 ◽  
Author(s):  
Charles Kakilla
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Structured Interview ◽  
Structured Interviews ◽  
Critical Essay ◽  
Qualitative Research Method ◽  
Pros And Cons

A semi-structured interview (SSI) is one of the essential tools in conduction qualitative research. This essay draws upon the pros and cons of applying semi-structured interviews (SSI) in the qualitative research method. Moreover, the challenges of SSI during the coronavirus pandemic are critically discussed to provide plausible recommendations.

scholarly journals Representasi Budaya Termarginalisasi dalam Game

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 194
Author(s):  
Orville Yonathan ◽  
Sinta Paramita
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Methods ◽  
Mass Communication ◽  
Research Method ◽  
Roland Barthes ◽  
Online Game ◽  
Semiotic Analysis ◽  
Minority Cultures ◽  
Data Collection Technique

Games as a form of mass communication carry messages for the audience. One of the games called marginalization was Player Unknown's Battlegrounds (PUBG). This study aims to identify the existence of marginalization in minority cultures in the PUBG game. The PUBG game is a survival game against 100 people where the players are placed on an island. How to survive is done by killing opposing players using the weapons that have been provided. This game can be done alone or in groups of four. The research method used by researchers is qualitative research methods. The research technique used is the Semiotic analysis of Roland Barthes. The data collection technique used was the observation technique. Observations made by researchers include how the characters in this game are made and how the forms of communication performed by the players while playing so that the marginalization of the minority culture appears. This study found that in an online game it has the potential to bring bad things to the intercultural society which is described by Roland Barthes that a bad habit will become a habit that is tolerated.Permainan atau game sebagai bentuk komunikasi massa membawa pesan bagi audiens. Salah satu game yang disebut melakukan marginalisasi adalah game PlayerUnknown’s Battlegrounds (PUBG). Penelitian ini ingin mengidentifikasi adanya marginalisasi pada budaya minoritas dalam game PUBG. Permainan PUBG merupakan permainan bertahan hidup dengan melawan 100 orang di mana para pemainnya ditempatkan di sebuah pulau. Cara bertahan hidup dilakukan dengan membunuh pemain lawan menggunakan senjata yang sudah disediakan. Permainan ini dapat dilakukan sendiri atau berkelompok dengan anggota empat orang. Metode penelitian yang dipakai peneliti adalah metode penelitian kualitatif. Teknik penelitian yang digunakan adalah analisis Semiotika Roland Barthes. Teknik pengumpulan data yang digunakan adalah teknik observasi. Pengamatan yang dilakukan peneliti meliputi bagaimana karakter dalam game ini dibuat dan bagaimana bentuk komunikasi yang dilakukan para pemain pada saat bermain sehingga muncul marginalisasi budaya minoritas tersebut. Penelitian ini menemukan bahwa di dalam sebuah game online memiliki potensi memunculkan hal buruk untuk masyarakat antar budaya yang digambarkan menurut Roland Barthes bahwa sebuah kebiasaan buruk akan menjadi suatu kebiasaan yang ditoleransi.

Utilising implementation science in building research and evaluation capacity in community health

2010 ◽  
Vol 16 (4) ◽  
pp. 276 ◽  
Author(s):  
John Bamberg ◽  
Amaryll Perlesz ◽  
Peter McKenzie ◽  
Sharon Read
Keyword(s):  
Qualitative Research ◽  
Community Health ◽  
Research Method ◽  
Program Effectiveness ◽  
Health Centre ◽  
Health Sector ◽  
Change Model ◽  
Structured Interviews ◽  
Evaluation Capacity ◽  
Community Health Centres

It is becoming increasingly important for the community health sector to provide evidence of practice and program effectiveness. Unfortunately many community health centres do not have the capacity to provide such evidence and require the implementation of innovative changes within their organisation to develop their capacity to conduct research and evaluation. In this paper we present our project in which we utilised Donald Ely’s model to build research and evaluation capacity in a community health centre. We utilised a qualitative research method that incorporated a co-operative inquiry action research design. Qualitative research methods incorporated data from semi-structured interviews, observations and the recording of relevant meetings. The data were analysed by means of thematic analysis. We found that to successfully build research and evaluation capacity entails the application of a model that is capable of not only addressing significant issues in implementation but that can also identify the conditions within an organisation that are important to achieve change. Ely’s Conditions for Change model was most appropriate to implement the necessary changes.

Leader–member exchange in public organizations: a qualitative study

2019 ◽  
Vol 16 (1) ◽  
pp. 59-87
Author(s):  
Reza Salehzadeh
Keyword(s):  
Qualitative Research ◽  
Impression Management ◽  
Research Method ◽  
Public Organizations ◽  
Leader Member Exchange ◽  
Structured Interviews ◽  
Leadership Theories ◽  
Qualitative Research Method ◽  
Content Type ◽  
Member Exchange

Purpose The purpose of this paper is to propose the new typologies of leader–member exchange (LMX) theory. Design/methodology/approach This research conducted a thorough, targeted literature review along with a qualitative research method involving in-depth, open-ended and semi-structured interviews. The interviews were conducted with 21 managers and 70 employees of different public organizations during the two years. After interviews, data were transcribed and the qualitative research method of theory elaboration was used to extract the themes from the transcripts. Findings The results showed that the LMX has a dynamic nature with four different versions. Also, the results discovered the multi-level of LMX with three different types of leaders’ styles. In addition, four factors that cause damage to high-quality relationships have been identified (i.e. perceived dissimilarity, feeling of being betrayed, failure to meet the expectations and impression management). Finally, the results discovered five dark sides of LMX. Originality/value This research proposes the new typologies of LMX and the approach and findings of this research contribute to the literature of leadership theories.

scholarly journals Exploring the Consequences of Teachers’ Self-efficacy: A Case of Teachers of English as a Foreign Language

2020 ◽  
Author(s):  
Goudarz Alibakhshi ◽  
Fariborz Nikdel ◽  
Akram Labafi
Keyword(s):  
Job Satisfaction ◽  
Qualitative Research ◽  
Foreign Language ◽  
Self Efficacy ◽  
Teaching Practices ◽  
Research Method ◽  
Structured Interviews ◽  
Qualitative Research Method ◽  
Burn Out ◽  
Efl Teachers

Abstract Teacher self-efficacy, as a socio-affective concept, has been abundantly studied in relation to different factors. However, it seems that the consequences of teachers' self-efficacy have not been appropriately explored to the present date. The present study aimed at investigating the consequences of EFL teachers' teaching self-efficacy. In so doing, a qualitative research method was used. The data were collected through semi-structured interviews with 20 EFL teachers who were selected through purposive sampling. The interviews were content analyzed thematically. Findings showed that self-efficacy has three main consequences: pedagogical, learner-related, and psychological. Each of these consequences has several sub-categories. It can be concluded that high self-efficacy affects teachers’ teaching practices, learners’ motivation, and achievement. It also affects teachers’ burn-out status, psychological being, as well as their job satisfaction. The findings can be theoretically and pedagogically important to EFL teachers, teacher-trainers, and administrators of educational settings.

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