The Role Of Social Media On Environmental Awareness Of Undergraduate Students In University Of Sulaimani In Iraq

2016 ◽  
pp. 218 ◽  
Author(s):  
Mariwan Rahim ◽  
Jwan Jalal adeen
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Environmental Awareness

Study of Blended Learning in Higher Education and the Role of Social Media Applications With Special Reference to Vietnam

2021 ◽  
pp. 293-306
Author(s):  
Thanh Hong Lam ◽  
Jaheer Mukthar K. P. ◽  
Lanh Thanh Le ◽  
Hien Thanh Le ◽  
Nam Duy Nguyen ◽  
...  
Keyword(s):  
Social Media ◽  
Blended Learning ◽  
Undergraduate Students ◽  
Traditional Education ◽  
Learning Context ◽  
Learning Program ◽  
Blended Courses ◽  
It Resources ◽  
Media Applications

The present study aims to examine the effect of the combination of learning methods, in which diverse IT resources are applied to facilitate study activities of Vietnamese undergraduate students. The main focus of this study is that in the blended learning context of Vietnam education, the combination of various communication means such as F2F and traditional education technologies can enable the level of engagement of students with the blended courses. The study measured the level of students' engagement in the blended learning program, in which physical classrooms and different IT resources are implemented. The authors distinguish two kinds of IT resources: traditional education technologies and social media applications. It is proposed that while F2F classrooms and traditional education technologies can enable students' engagement, which leads to stronger satisfaction and motivation. Meanwhile, social media applications can intensify those relationships.

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

2016 ◽  
Vol 17 (3) ◽  
pp. 243-255 ◽  
Author(s):  
Atefeh Yazdanparast ◽  
Mathew Joseph ◽  
Fernanda Muniz
Keyword(s):  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Research Population ◽  
The Cost ◽  
The Impact

Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences on attitude toward SMM activities of brands and its consequent impact on brand perceptions. Design/methodology/approach Paper-and-pencil surveys were administered to undergraduate students in a Southwestern university in exchange for extra credit. Survey questions were adapted from previously validated scales, and measurement adaptations were minimal and only related to the context of questions to assure their relevance with the context of this study. Bi-variate correlation, bootstrapping technique, Sobel test, ANOVA and linear regression were used to test the hypotheses. Findings The results indicate that brand-based SMM is essential in impacting consumers’ attitudes toward brands and consequently, CBBE reflected via perceived value for the cost, perceived uniqueness and the willingness to pay a price premium for a brand. Additionally, the main reason for individuals to use social media impacts their attitudes toward and receptiveness of SMM activities of brands. Research limitations/implications This study used a sample of college students to address the research questions. Considering the higher adoption rate and interest in social media among younger consumer groups, the results may not be representative of the entire population. Much of the existing research on social media, however, has focused on undergraduate college students and is primarily based on studies utilizing the similar research population. Originality/value The present research is one of the few studies that empirically examine the impact of consumer-brand interactions/experiences on consumers’ attitudes toward SMM activities of brands, as well as brand-related knowledge and perceptions as reflected by CBBE. The results indicate that the CBBE model of the twenty-first century should incorporate the role of brand-based SMM activities as facilitators of brand knowledge (i.e. brand awareness and brand image) by reinforcing or even shaping important brand-based associations.

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

scholarly journals Creating Community Based Environmental Awareness with Social Media: A Kenyan perspective

2021 ◽  
Vol 37 ◽  
Author(s):  
Paul Waititu
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Community Education ◽  
Environmental Awareness ◽  
Online Communication ◽  
Community Based ◽  
Digital Era ◽  
Technological Developments ◽  
Use Of Social Media

One of the roles of community education is keeping citizens more informed on the need to conserve their environment. However, for this to be effective in the digital era, the use of modern communication tools is required to keep pace with current technological developments. One of these tools is social media, which is enormously popular and is used by both individuals and organisations for online communication. This paper analyses the role of social media in community-based organisations (CBOs) in creating environmental awareness through community education in Kenya. A non-probability sample comprising nine CBOs in Nakuru City was used to explore activities focused on environmental issues. Data were collected and analysed from a total of 98 respondents who participated in an online survey. It was concluded that the use of social media for environmental awareness in CBOs was minimal, but there is potential in its use as a social learning environment for creating environmental awareness. The study recommends capacity building and open online communication as a means of promoting the use of social media in creating environmental awareness through community education programmes. Keywords: environmental management, environmental awareness, community based organisation (CBO), community education, social media

Role of Social Media in Environment Awareness

2019 ◽  
pp. 117-139
Author(s):  
Veethika Tilwankar ◽  
Swapnil Rai ◽  
S. P. Bajpai
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Environmental Awareness ◽  
Public Support ◽  
Environmental Disturbance ◽  
Environment Policy ◽  
The People ◽  
Day By Day ◽  
Environment Awareness

In the past few decades, due to ever increasing needs and greed of man, our environmental quality is deteriorating day by day. Global warming, climate change, hurricanes, melting of icebergs, floods, acid rain, and extinction of flora and fauna is all due to environmental disturbance. Environmental issues have become serious health threats to humans. Pollution is the main reason behind many types of cancer, respiratory, and cardiovascular diseases, which sometimes lead to death. Environment conservation has become the priority of every country worldwide. This problem, which we are facing today, is due to lack of environmental awareness among the individuals and lack of knowledge. This problem can be solved if environmental awareness amongst the people could be raised. The advantage of environment awareness is its contribution to public support for government action in environment policy and management. Environmental awareness can be raised with the educational and informative programs. This chapter explores the role of social media in raising environmental awareness.

Social media for environmental sustainability awareness in higher education

2017 ◽  
Vol 18 (4) ◽  
pp. 474-491 ◽  
Author(s):  
Suraya Hamid ◽  
Mohamad Taha Ijab ◽  
Hidayah Sulaiman ◽  
Rina Md. Anwar ◽  
Azah Anir Norman
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Environmental Sustainability ◽  
Keyword Search ◽  
Environmental Awareness ◽  
University Policy ◽  
Content Type ◽  
Use Of Social Media ◽  
The University

Purpose The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental sustainability issues. Design/methodology/approach Systematic literature review technique is adopted, and three selected online databases were searched for relevant papers for review. Specific data were extracted from each paper, and the discussion section was based on the developed research questions. Findings Higher education needs to fully leverage the ubiquity of social media to extend how environmental sustainability is viewed by the students and staff. Sustainability practices conducted at the university level such as recycling, reduction of electricity and water consumptions and paper reduction in classroom and used to engage students on environmental matters. For staff, social media can be leveraged as to convey the university policy and assist in their quest to become full-fledged green universities. Research limitations/implications Some of the limitations of this research include the lack of keyword search using synonyms or related terms equivalent to the term “awareness”, lack of forward and backward searches, and the papers were searched until end of 2013 only. Future research needs to take advantage of the current limitations to investigate this topic and be empirically supported by theories using quantitative, qualitative or mixed-method-based research. Future studies could also develop relevant frameworks to propose an effective use of social media for creating environmental sustainability awareness in higher education. Practical implications Propagations of environmental sustainability awareness in higher education would be more effective with the use of social media. Social implications In principle, the increase of environmental awareness level would increase the students’ good behavioural conduct on environmental sustainability. Originality/value While the broad topic of environmental sustainability in higher education is widely discussed, the role of social media in shaping environmental sustainability awareness is still under researched. This situation provides a significant potential for exploration by sustainability researchers to craft their investigation on the effective role of social media in creating environmental awareness in higher education.

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