Study of Blended Learning in Higher Education and the Role of Social Media Applications With Special Reference to Vietnam

2021 ◽  
pp. 293-306
Author(s):  
Thanh Hong Lam ◽  
Jaheer Mukthar K. P. ◽  
Lanh Thanh Le ◽  
Hien Thanh Le ◽  
Nam Duy Nguyen ◽  
...  
Keyword(s):  
Social Media ◽  
Blended Learning ◽  
Undergraduate Students ◽  
Traditional Education ◽  
Learning Context ◽  
Learning Program ◽  
Blended Courses ◽  
It Resources ◽  
Media Applications

The present study aims to examine the effect of the combination of learning methods, in which diverse IT resources are applied to facilitate study activities of Vietnamese undergraduate students. The main focus of this study is that in the blended learning context of Vietnam education, the combination of various communication means such as F2F and traditional education technologies can enable the level of engagement of students with the blended courses. The study measured the level of students' engagement in the blended learning program, in which physical classrooms and different IT resources are implemented. The authors distinguish two kinds of IT resources: traditional education technologies and social media applications. It is proposed that while F2F classrooms and traditional education technologies can enable students' engagement, which leads to stronger satisfaction and motivation. Meanwhile, social media applications can intensify those relationships.

scholarly journals A PERANAN BLENDED LEARNING TERHADAP EVALUASI PEMBELAJARAAN TEMATIK DI SEKOLAH DASAR

2021 ◽  
Vol 7 (01) ◽  
pp. 49-61
Author(s):  
Reza Maulana ◽  
Wahyu Lestari
Keyword(s):  
Blended Learning ◽  
Learning Objectives ◽  
Learning Context ◽  
Input Process ◽  
Learning Program ◽  
Policy Makers ◽  
Learning Programs ◽  
Process Component ◽  
Thematic Learning

The purpose of this study is to analyze the role of Blended Learning learning program to evaluate thematic learning in thematic elementary school in terms of context, input, process, SD Insan Kamil Bogor. This type of research is descriptive with a qualitative approach. The subjects of this study were principals, grade IV teachers, and grade IV students. Data collection techniques using interviews, observations, questionnaires, and documentation. The assessment criteria as the evaluation benchmark in this study refers to the reference that has been made. The results showed that (1) the thematic learning context component in Insan Kamil Bogor based on the results of interviews with principals and teachers fall into the good category. Learning objectives that are in accordance with the analysis of needs but tend not to be implemented consequently in the thematic learning process because the teacher does not understand the background and the importance of the implementation of thematic learning programs for students in the early grades; (2) the input components of syllabus and RPP aspects, learning facilities, and learning motivation in general are in the excellent category; (3) the process component of the teacher performance aspect in the classroom in general falls into the category of less because so far the teacher has not been maximal in teaching thematic and is more likely to teach the subjects only. It is recommended to teachers and policy makers to be able to conduct innovative evaluations and activities so that thematic learning programs can run as much as possible.

scholarly journals Falling in Love With Work: The Effect of Enterprise Social Media on Thriving at Work

2021 ◽  
Vol 12 ◽  
Author(s):  
DongXu Liu ◽  
Beigang Hou ◽  
Yuanyuan Liu ◽  
Pingqing Liu
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Enterprise Social Media ◽  
Work Related ◽  
Mediating Role ◽  
Work Tasks ◽  
Social Tasks ◽  
Media Applications ◽  
Positive Effect

Using a survey of 300 employees in different types of enterprises and different positions, this study verified that the use of enterprise social media has a positive effect on employees’ work exuberance. The study separately examined the effects of social media applications for work tasks and social tasks. Both types of applications had a positive impact on employees’ work exuberance. The study also identified the mediating role of challenge and obstructive stressors in this relationship. Work-related social media applications enhanced employees’ exuberance by reducing obstructive stressors, and social-related social media applications enhanced employees’ exuberance by reducing challenge stressors. The implications of these findings are that managers should pay attention to the use of enterprise social media, especially for social tasks, as this can enhance employees’ sense of exuberance.

The Role of Librarians in Blended Courses

2018 ◽  
pp. 122-138
Author(s):  
Lesley S. J. Farmer
Keyword(s):  
Higher Education ◽  
Instructional Design ◽  
Blended Learning ◽  
Student Learning ◽  
Community Of Inquiry ◽  
Academic Librarians ◽  
Ict Literacy ◽  
Design And Implementation ◽  
Blended Courses

This chapter investigates the intersection of instructional design and implementation, blended learning, ICT literacy, and academic librarians within higher education. Using the TPACK, pedagogy 2.0, and community of inquiry models, the chapter explains how librarians can help academic instructors design blended courses that effectively address physical and intellectual access to a wide variety of resources, especially digital materials, in order to optimize student learning.

The Influence of Social Media on Learning

2021 ◽  
pp. 151-169
Author(s):  
Yasemin Gülbahar ◽  
Gülgün Afacan Adanır
Keyword(s):  
Social Media ◽  
Classroom Management ◽  
Virtual Classroom ◽  
Learning Theories ◽  
Practical Applications ◽  
Instructional Videos ◽  
Instructional Content ◽  
E Learning ◽  
Media Applications

During '90s, a debate initiated between Clark and Kozma about the role of media on learning. While Clark proposed that the media had no effect on learning, Kozma proposed that learning is influenced when method and media is combined and appropriately used. In today's world, the role of social media on learning is inevitable since social media is increasingly used by individuals with the purpose of searching for information and watching instructional videos. In this respect, the influence of social media on learning is investigated in this study within the context of Kozma's perspective. Correspondingly, the instructional content provided by social media, the appropriate instructional methods, and implications for learning theories are discussed in this chapter, together with certain practical applications. In the end, social coding platform, collaborative e-learning platform, and virtual classroom management simulation are described as practical social media applications.

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

2016 ◽  
Vol 17 (3) ◽  
pp. 243-255 ◽  
Author(s):  
Atefeh Yazdanparast ◽  
Mathew Joseph ◽  
Fernanda Muniz
Keyword(s):  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Research Population ◽  
The Cost ◽  
The Impact

Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences on attitude toward SMM activities of brands and its consequent impact on brand perceptions. Design/methodology/approach Paper-and-pencil surveys were administered to undergraduate students in a Southwestern university in exchange for extra credit. Survey questions were adapted from previously validated scales, and measurement adaptations were minimal and only related to the context of questions to assure their relevance with the context of this study. Bi-variate correlation, bootstrapping technique, Sobel test, ANOVA and linear regression were used to test the hypotheses. Findings The results indicate that brand-based SMM is essential in impacting consumers’ attitudes toward brands and consequently, CBBE reflected via perceived value for the cost, perceived uniqueness and the willingness to pay a price premium for a brand. Additionally, the main reason for individuals to use social media impacts their attitudes toward and receptiveness of SMM activities of brands. Research limitations/implications This study used a sample of college students to address the research questions. Considering the higher adoption rate and interest in social media among younger consumer groups, the results may not be representative of the entire population. Much of the existing research on social media, however, has focused on undergraduate college students and is primarily based on studies utilizing the similar research population. Originality/value The present research is one of the few studies that empirically examine the impact of consumer-brand interactions/experiences on consumers’ attitudes toward SMM activities of brands, as well as brand-related knowledge and perceptions as reflected by CBBE. The results indicate that the CBBE model of the twenty-first century should incorporate the role of brand-based SMM activities as facilitators of brand knowledge (i.e. brand awareness and brand image) by reinforcing or even shaping important brand-based associations.

scholarly journals Media Agenda and Voters’ Behavior in Khyber Pakhtunkhwa: A Case Study of General Elections-2013

2021 ◽  
Vol Volume 5 (1) ◽  
pp. 192-206
Author(s):  
Imran Ahmed ◽  
Dr. Muhammad Shahzad ◽  
Ali Hassan
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Face To Face ◽  
Media Agenda ◽  
Produce Change ◽  
General Elections ◽  
Registered Voters ◽  
Effects Of Media ◽  
Media Applications

This study investigates the relationship between voters’ exposure to media agenda in terms of exposure of different political contents by the all media sources and its consequent impacts on their voting behavior. Data collection has been made with the help of face to face interviews method from 150 respondents (75 male and 75 female registered voters) belonging to province Khber Pakhtunkhwa of Pakistan. Findings explored that in KPK during 2013 general elections, PTI (Pakistan Tahreek-e-Insaf) is perceived as the most favored party over other political parties. Findings further revealed that respondents preferred social media most influential to acquire political information followed by electronic media, social interaction and print media. To measure the change induced through exposure to mass media, findings revealed that majority of respondents opted very much role of media that strengthen the notion of powerful effects of media on voting behavior. The findings further illustrated that to produce change in voting behavior, Facebook identified as most influential source among other social media applications, Talk Shows from TV contents, columns in newspapers’ contents and news in radio shown the as most influential in this regard. Respondents’ dependency to alter vote choice found less dependent on TV followed by newspapers and almost negligible for radio whereas social media performed a noteworthy role in this context.

Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok

2020 ◽  
Author(s):  
Jing Zeng ◽  
Mike S. Schäfer ◽  
Joachim Allgaier
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Albert Einstein ◽  
Digital Culture ◽  
Science Content ◽  
Quantitative Content ◽  
Qualitative Thematic Analysis ◽  
Short Video ◽  
Media Applications

Since its launch in 2018, TikTok has become one of the fastest-growing social media applications in the world, being particularly popular among young people. Memetic videos, which often feature lip-syncing, dance routines and comedic skits, are a defining feature of the platform. This study used quantitative content analysis and qualitative thematic analysis to examine science memes, an increasingly popular genre on TikTok, by analysing 1368 TikTok videos that feature science-related content. The results of the study uncover the most influential creators of science-related content, the most prevalent content in science memes and three vernacular styles of science memes on TikTok. The results expand existing scholarship on science communication focusing on social media. Understanding the role of memetic science content on short-video platforms, as well as in the youth digital culture in general, also provides valuable insights into how science communicators can engage with the younger generation.

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

scholarly journals The Role of Trustworthiness Facets for Developing Social Media Applications: A Structured Literature Review

Information ◽  
2022 ◽  
Vol 13 (1) ◽  
pp. 34
Author(s):  
Angela Borchert ◽  
Maritta Heisel
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Service Providers ◽  
Problem Space ◽  
Software Applications ◽  
Media Services ◽  
Software Engineers ◽  
Media Applications ◽  
Structured Literature Review

This work reviews existing research about attributes, which are assessed by individuals to evaluate the trustworthiness of (i) software applications, (ii) organizations (e.g., service providers), and (iii) other individuals. As these parties are part of social media services, previous research has identified the need for users to assess their trustworthiness. Based on the trustworthiness assessment, users decide whether they want to interact with them and whether such interactions appear safe. The literature review encompasses 264 works from which so-called trustworthiness facets of 100 papers could be identified. In addition to an overview of trustworthiness facets, this work further introduces a guideline for software engineers on how to select appropriate trustworthiness facets during the analysis of the problem space for the development of specific social media applications. It is exemplified by the problem of “catfishing” in online dating.

Sign in / Sign up

Export Citation Format

Share Document