scholarly journals Creating Community Based Environmental Awareness with Social Media: A Kenyan perspective

2021 ◽  
Vol 37 ◽  
Author(s):  
Paul Waititu
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Community Education ◽  
Environmental Awareness ◽  
Online Communication ◽  
Community Based ◽  
Digital Era ◽  
Technological Developments ◽  
Use Of Social Media

One of the roles of community education is keeping citizens more informed on the need to conserve their environment. However, for this to be effective in the digital era, the use of modern communication tools is required to keep pace with current technological developments. One of these tools is social media, which is enormously popular and is used by both individuals and organisations for online communication. This paper analyses the role of social media in community-based organisations (CBOs) in creating environmental awareness through community education in Kenya. A non-probability sample comprising nine CBOs in Nakuru City was used to explore activities focused on environmental issues. Data were collected and analysed from a total of 98 respondents who participated in an online survey. It was concluded that the use of social media for environmental awareness in CBOs was minimal, but there is potential in its use as a social learning environment for creating environmental awareness. The study recommends capacity building and open online communication as a means of promoting the use of social media in creating environmental awareness through community education programmes. Keywords: environmental management, environmental awareness, community based organisation (CBO), community education, social media

scholarly journals EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

2020 ◽  
Vol 9 (1) ◽  
pp. 11
Author(s):  
Lina Asmara Wati ◽  
Hartati Kartikaningsih ◽  
Mimit Primyastanto ◽  
Supriyadi Supriyadi ◽  
Rhytia Ayu Christianty Putri
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing System ◽  
Epic Model ◽  
Digital Era ◽  
Effectiveness Analysis ◽  
National Economic ◽  
Technological Developments ◽  
Use Of Social Media ◽  
Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

TA'AWUN ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 162-176
Author(s):  
Ira Brunchilda Hubner ◽  
Juliana ◽  
Rudy Pramono ◽  
Sandra Maleachi ◽  
Deandra Asthyn Pakasi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
The Public ◽  
Community Activities ◽  
Digital Era ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Developing Strategies

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

Blurring the Boundaries

2017 ◽  
Vol 7 (1) ◽  
pp. 1-14
Author(s):  
Julie A Delello ◽  
Kouider Mokhtari
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Mixed Methods ◽  
Student Perceptions ◽  
Online Survey ◽  
Media Use ◽  
Mixed Methods Study ◽  
Social Media Use ◽  
Use Of Social Media

This article reports the results of a mixed methods study aimed at exploring faculty and student perceptions regarding the use of social media in the higher education classroom. Two groups of faculty (n = 50) and students (n = 396) voluntarily responded to an online survey consisting of a mix of close and open-ended questions pertaining to their perceptions of social media use inside and outside the classroom. Key findings revealed that among faculty (52%) and students (23%) see social media as a distraction. In addition, contrary to prior research indicating that interpersonal boundaries between faculty and students are shifting as people become more connected via social media, only 17% of students and 29% of faculty reported forming social media friendships outside of the classroom. These findings are discussed in light of extant research on the use of social media along with implications for the role of social media in the higher education classroom.

scholarly journals The Effect of Concerns About COVID-19 on Anxiety, Stress, Parental Burnout, and Emotion Regulation: The Role of Susceptibility to Digital Emotion Contagion

2020 ◽  
Vol 8 ◽  
Author(s):  
Alena Prikhidko ◽  
Haiying Long ◽  
Michael G. Wheaton
Keyword(s):  
Social Media ◽  
Emotion Regulation ◽  
Online Survey ◽  
Online Communication ◽  
Compensatory Behaviors ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Emotion Contagion

Background and aims: The COVID-19 pandemic has caused social and economic turmoil, which has led to enormous strain for many families. Past work with pandemic outbreaks suggests that media attention can increase anxiety and compensatory behaviors. Social isolation can lead to increase in online communication and parents who use social media may be affected by other people's emotions online through what is known as digital emotion contagion (DEC). The current study aimed to examine the role of DEC in the relationship between stress, concern about COVID-19, parental burnout and emotion regulation (ER).Methods: In April 2020, an online survey was advertised in Social Media Parenting Groups and published on FIU Psychology online research system SONA. Data were analyzed using correlational analysis, linear and multiple linear regression, and moderation analysis.Results: Concern about COVID-19 predicted stress, depression, and parental burnout. Susceptibility to DEC significantly increased the impact of stress on parental burnout. Having relatives infected with COVID-19 increased the effect of DEC on parental burnout. A higher level of ER buffered the relationship between emotion contagion and concern about COVID-19.Conclusion: These findings suggest that susceptibility to digital emotion contagion may have a negative effect on parents. Digital emotion contagion may increase parental burnout and is tied to stress.

Social media for environmental sustainability awareness in higher education

2017 ◽  
Vol 18 (4) ◽  
pp. 474-491 ◽  
Author(s):  
Suraya Hamid ◽  
Mohamad Taha Ijab ◽  
Hidayah Sulaiman ◽  
Rina Md. Anwar ◽  
Azah Anir Norman
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Environmental Sustainability ◽  
Keyword Search ◽  
Environmental Awareness ◽  
University Policy ◽  
Content Type ◽  
Use Of Social Media ◽  
The University

Purpose The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental sustainability issues. Design/methodology/approach Systematic literature review technique is adopted, and three selected online databases were searched for relevant papers for review. Specific data were extracted from each paper, and the discussion section was based on the developed research questions. Findings Higher education needs to fully leverage the ubiquity of social media to extend how environmental sustainability is viewed by the students and staff. Sustainability practices conducted at the university level such as recycling, reduction of electricity and water consumptions and paper reduction in classroom and used to engage students on environmental matters. For staff, social media can be leveraged as to convey the university policy and assist in their quest to become full-fledged green universities. Research limitations/implications Some of the limitations of this research include the lack of keyword search using synonyms or related terms equivalent to the term “awareness”, lack of forward and backward searches, and the papers were searched until end of 2013 only. Future research needs to take advantage of the current limitations to investigate this topic and be empirically supported by theories using quantitative, qualitative or mixed-method-based research. Future studies could also develop relevant frameworks to propose an effective use of social media for creating environmental sustainability awareness in higher education. Practical implications Propagations of environmental sustainability awareness in higher education would be more effective with the use of social media. Social implications In principle, the increase of environmental awareness level would increase the students’ good behavioural conduct on environmental sustainability. Originality/value While the broad topic of environmental sustainability in higher education is widely discussed, the role of social media in shaping environmental sustainability awareness is still under researched. This situation provides a significant potential for exploration by sustainability researchers to craft their investigation on the effective role of social media in creating environmental awareness in higher education.

Social media prosumption and online political participation: An examination of online communication processes

2019 ◽  
Vol 22 (10) ◽  
pp. 1885-1902 ◽  
Author(s):  
Masahiro Yamamoto ◽  
Seungahn Nah ◽  
Soo Young Bae
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Information Seeking ◽  
Online Communication ◽  
Political Information ◽  
Panel Survey ◽  
Communication Processes ◽  
Use Of Social Media ◽  
Online Political Participation

This study examines the extent to which social media prosumption, an integrated act of consumption and production, is associated with online political participation. Data from an online panel survey of American adults reveal that social media prosumption has a positive relationship with online political participation indirectly through online political information seeking. Social media prosumption is also positively related to online political participation through online political information and online discussion heterogeneity in serial. Implications are discussed for the role of prosumptive use of social media in online political participation.

scholarly journals The Role of Parents in the Use of Social Media in Early Childhood

2020 ◽  
Vol 8 ◽  
Author(s):  
Lailya Ika Ardiya ◽  
Ariningtyas Dwi R ◽  
Alfin Arina ◽  
Virginia Salsa Billa A.P. ◽  
Nur Farida R.
Keyword(s):  
Social Media ◽  
Early Childhood ◽  
Negative Impact ◽  
Analysis Techniques ◽  
Digital Era ◽  
Library Research ◽  
Role Of Parents ◽  
Using Data ◽  
Use Of Social Media

The digital era is information technology that can be accessed by anyone, anywhere and under any conditions, so that it can have a positive and negative impact on the responsibilities of parents to children. This study aims to determine the role of parents in the use of social media in early childhood. This research is a library research whose main source is library data. All library data is analyzed by using data analysis techniques with comparative descriptive techniques and critical analysis. Based on this research, parents are responsible for being more selective in caring for, caring for, educating, and protecting children in today's digital era. They are also required to understand technology and information systems.

scholarly journals PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL

2019 ◽  
Vol 2 (2) ◽  
pp. 143-153
Author(s):  
YULHASMIDA YULHASMIDA ◽  
SYAHMARDI YACOB ◽  
TONA AURORA LUBIS
Keyword(s):  
Social Media ◽  
Internal Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Constitutional Court ◽  
Patient Visit ◽  
Digital Era ◽  
Use Of The Internet ◽  
Use Of Social Media

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media.

scholarly journals ANALISIS PERAN MEDIA SOSIAL DALAM PELAKSANAAN PEMBANGUNAN NASIONAL

2021 ◽  
Vol 5 (2) ◽  
pp. 126-136
Author(s):  
Novliza Eka patrisia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Method ◽  
National Development ◽  
Descriptive Study ◽  
Digital Era ◽  
Use Of Social Media ◽  
The Relationship ◽  
Research Show

This paper is the result of analysis and observation that reviews the use of social media in the form of social networks as a very effective medium for communication and information to convey problems or aspirations of the community, especially for areas that have not been maximally touched by media and are not widely known by the wider community in particular. current regional officials. This paper aims to describe the characteristics of digital societies that use social media. Then, describe the relationship between social media and national development and describe the opportunities and challenges that arise in the digital era. This research method is a descriptive study using qualitative analysis. The results of the research show that national development will be realized well if a social media in the form of social networks is used by the community properly, ethically and can be justified. Therefore the role of local government is very important in informing the community quickly and accurately.

scholarly journals Social Media as Alternative Media for Arabic Teaching in Digital Era

ALSINATUNA ◽  
2019 ◽  
Vol 4 (2) ◽  
pp. 148
Author(s):  
Azkia Muharom Albantani
Keyword(s):  
Social Media ◽  
Secondary School ◽  
Learning Process ◽  
Qualitative Method ◽  
Alternative Media ◽  
Digital Era ◽  
Use Of Social Media ◽  
Arabic Students

The article aims to reveal the role of electronic social media such as youtube, instagram, and facebook as alternative media for Arabic teaching. The article employed a qualitative method through literature approach revealing phenomenon that are developing in the Arabic teaching. It is true that the three social media are alternative media that can be used by teachers in teaching Arabic. Students of elementary to secondary school, further students of college commonly use the three social media. The use of social media in the learning process is very likely may improve students’ motivation and interest. In addition, Arabic teaching will of course not bordered by space since it can be conducted anywhere

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