Social Media for Disaster Awareness and Management

Social media has redefined crisis management in the recent years. Extraction of situation awareness information from social media sites such as Twitter, Facebook, Instagram, etc. is a non-trivial task once the required framework is established. Unfortunately, most public safety authorities are still suspicious of using social media in engaging and disseminating information. This chapter reports on how social media can be effectively used in the field of emergency management along with the opportunities and challenges put forth. The chapter starts with a discussion on the functions of social media and its trustworthiness. It provides a description of the framework for disaster management system and the methodology to be adopted. The methodology consists of volunteer classification, methods of data collection, challenges faced, event detection, and data characterization with currently available disaster management tools. The chapter concludes with the division between practice and research and moves toward envisioning how social media may be used as a resource in emergency management.

Integration of ICTs in Radio Programs (II-RP) for Environmental Awareness for Peasant Farmers of Rural Zambia

The radio was the most and only reliable media capable of disseminating remedial information for methods of curing and preventing the outbreak of animal and crop diseases. However, this mode of media faced the challenges of majority of peasant farmers not owning radios, and as a result, they did not access such services. In addition, the distance among the peasant farmers hindered people sharing such resources. Nevertheless, the mushrooming owning of mobile phones by the majority of peasant farmers made information sharing possible. It was in view of that that the integration of ICTs on radio programs, in this work abbreviated as II-RP, was envisaged to disseminate remedial information to peasant farmers in remote areas of Zambia. The II-RP, a mobile built system, allowed farmers and agriculture officers to share the awareness information and sensitization of methods of farming.

Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products

Expanding mindfulness on the different ecological issues has driven a move in the way customers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are effectively attempting to decrease their effect on nature. Nonetheless, this is not far reaching. Associations and businesses however have seen this adjustment in shopper states of mind and are attempting to pick up an edge in the focused market by abusing the potential in the green market industry. This chapter presents the idea of green advertising and investigates the different courses in which the distinctive customer credits are identified with the idea of green promoting. An applied structure is introduced and the data is investigated on the premise of the system.

Role of Social Media in Environment Awareness

In the past few decades, due to ever increasing needs and greed of man, our environmental quality is deteriorating day by day. Global warming, climate change, hurricanes, melting of icebergs, floods, acid rain, and extinction of flora and fauna is all due to environmental disturbance. Environmental issues have become serious health threats to humans. Pollution is the main reason behind many types of cancer, respiratory, and cardiovascular diseases, which sometimes lead to death. Environment conservation has become the priority of every country worldwide. This problem, which we are facing today, is due to lack of environmental awareness among the individuals and lack of knowledge. This problem can be solved if environmental awareness amongst the people could be raised. The advantage of environment awareness is its contribution to public support for government action in environment policy and management. Environmental awareness can be raised with the educational and informative programs. This chapter explores the role of social media in raising environmental awareness.

Ecological Issues and Public Awareness in Social Media

We are threatened by global ecological problems, which are affecting living and non-living existence. Turkey is also facing significant ecological issues. However, Turkey's mainstream media do not give wide coverage to the environmental issues and problems. So, environmental organizations have organized some events through Facebook and Twitter. Social media highly contributed to the publicity of environmental issues and problems over the country. In this study, the authors aim to analyze social media policies of Greenpeace Mediterranean in Turkey. For this purpose, Facebook and Twitter contents of the organization are examined by content analysis. Research was conducted for three months between January 1, 2017 and March 31, 2017, and the data was collected daily. In the analysis, they focus on the main lines of the discussions during that period, main points of the communication strategies followed, interaction levels of the organization and the followers, and also the acts and policies to create public awareness. The concluding part of the study is reserved for discussions and recommendations on the issue.

Impact of Social Media on Environmental Awareness

Social media has become a part and parcel of present day lifestyle. With the advancement in industrialization, science, technology, and globalization various environmental issues are taking place locally and globally. This social media can be utilized as a tool to promote awareness regarding various current environmental issues in a much faster way and to a large mass within a very short span of time. The importance of environmental education in determining the value of social media can be done through interaction between environmental educators and students or common people. People are using social media nowadays to support environmental campaigns and to connect people locally and globally on minor to major environmental issues. It also provides ordinary people with the ability to track the quality of the air, water, climate around them, and then share this data with others. The present chapter will focus some of the advantages of social media over creating environmental awareness and developing connectivity among the people with some examples and case studies.

Importance of Social Media to Create Environmental Awareness in Sustainable Higher Education System

This chapter mainly addresses on the importance of social media to achieve the environmental sustainability in higher education system comprised of universities, colleges, and training institutions, which is responsible for skills development, personal development, and knowledge generation. Higher education systems play a critical role to develop the values and attitudes of the individuals and to create environmental awareness about the several issues There are many environmental issues such as global warming, waste management, environmental pollution in a global community. It is a mandatory requirement to create environmental awareness about the effects of environmental hazards. Due to rapid increase in living standards and industrialization, all the individuals as well as organizations should act in environmentally responsible ways and also promote sustainable practices for the protection of the environment.

Integrating Social and Mobile Media in Environmental Marketing Communications in China

The rapid rise of China as an economic and geo-political superpower has been accompanied with its environmental causalities. According to World Health Organization, more than one million Chinese die of air pollution each year. Non-profit conservation organizations, foreign or domestic, have launched environmental marketing communications campaigns to address these problems. This chapter describes and explores the role of mobile social media in conducting environmental marketing communications in China. Using Rare's Pride Campaign in Yangtze River and other environmental conservation organizations to protect endangered species and natural resources as examples, this chapter demonstrates the benefits and limitations of mobile and social media in promoting environmental causes in China. Discussion, implications, research limitations, and future research directions were presented.