scholarly journals An Exploratory Discussion of a British Apparel Brand in Relation to New Markets: Developing Actionable Recommendations Based on Network, Relationship, and Collaboration Perspectives

2020 ◽  
Vol 3 (3) ◽  
pp. 1660-1675
Author(s):  
Le Thuy Linh ◽  
Hiroko Oe
Keyword(s):  
Value Chain ◽  
Critical Analysis ◽  
Apparel Industry ◽  
Business Strategies ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Discussion Paper ◽  
New Markets ◽  
Supply Networks ◽  
Network Relationship

Marks and Spencer (M&S) is a leading UK fashion retailer. However, the organisation is struggling to improve its domestic operation and to achieve its international objectives, most notably manifest through its withdrawal from China. Through conducting a critical analysis and an evaluation of the supply networks of M&S, the global apparel industry and the Chinese market, this discussion paper aims to propose a new set of strategies for M&S’s re-entry.  Based on an analytical discussion, the following actionable recommendations are proposed for the company: (1) to seek suitable network partners in China, (2) to build sustainable relationships with relevant partners to build business strategies based on Chinese consumers’ perspectives and behaviour, and (3) to focus on a new value chain to enhance profitability and sustainability in the new market.

scholarly journals Strategies and service innovations of haitao business in the Chinese market

2016 ◽  
Vol 10 (1) ◽  
pp. 101-121 ◽  
Author(s):  
Caixia Liu ◽  
Jinhwan Hong
Keyword(s):  
Value Chain ◽  
Success Factors ◽  
Service Innovation ◽  
Innovation Process ◽  
Product Category ◽  
Comparative Case Study ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Content Type ◽  
Innovation Strategies

Purpose Chinese consumers’ cross-border internet shopping, so called “haitao” is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to analyze their service innovation strategies and key success factors. Findings This comparative case analysis based on value chain framework revealed some common success factors such as trust, advanced system and alliances as well as their service innovation efforts. Amazon has advantages such as efficient logistics system and global sourcing, whereas Gmarket has advantages such as product category, sales promotions, and payment system. Originality/value This study provides some implications for managers with localization, alliances and platform strategies.

Business strategies responding to COVID-19: experience of Chinese corporations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minyu Wu ◽  
Kun Kong
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Secondary Data ◽  
Business Strategies ◽  
Society Business ◽  
Content Type ◽  
Five Dimensions ◽  
Strategic Csr ◽  
Mixed Approach ◽  
Business In Society

Purpose This paper aims to investigate the corporate social responsibility (CSR) initiatives adopted by Chinese firms during the outbreak of COVID-19. Facing this unknown, unexpected and devastating disease, Chinese corporations demonstrated their CSR in different approaches. The purpose of this paper is to explore how CSR influences the decisions of the corporations that respond to a severe incident and how corporations can achieve their mission or strategic objectives by responding to a serious incident. Design/methodology/approach Based on secondary data and thematic analysis, this paper examines six Chinese corporations which are the leading firms in their respective industries. Findings This paper finds that firms adopted a mixed approach to conducting their CSR initiatives, including altruistic, strategic and citizenship CSR initiatives. This paper also confirms that strategic CSR initiatives were in line with the five dimensions of strategic CSR including centrality, specificity, proactivity, visibility and voluntarism. In addition, this paper also shows that a company could create its competitive advantage by carrying out CSR initiatives that are able to strengthen its value chain activities or the competitive context. This is based on the partnership built by the firms with their stakeholders to recognize the shared value. Practical implications This paper shows the implication that business leaders should understood the role of a business in society and the importance of stakeholders’ expectations. The underlying philosophy is that CSR could strengthen the resilience of society; business organizations need to operate in a healthy society. Originality/value This paper provides insights of Chinese corporations responding to a severe social incident. It highlights the strategic perspective of CSR initiatives and the linkage between CSR activities and a firm’s competitive advantage.

scholarly journals Rising tides? Data capture, platform accumulation, and new monopolies in the digital music economy

2018 ◽  
Vol 21 (3) ◽  
pp. 543-561 ◽  
Author(s):  
Leslie M Meier ◽  
Vincent R Manzerolle
Keyword(s):  
Critical Analysis ◽  
Capital Accumulation ◽  
Attention Capture ◽  
Data Capture ◽  
Newspaper Coverage ◽  
Business Strategies ◽  
Digital Music ◽  
Consumer Privacy ◽  
User Data ◽  
Jay Z

This article examines the roles of platform-based distribution and user data in the digital music economy. Drawing on trade press, newspaper coverage, and a consumer privacy complaint, we offer a critical analysis of tech-music partnerships forged between Samsung and Jay-Z (2013), Apple iTunes Store and U2 (2014), Tidal and Kanye West (2016), and Apple Music and Drake (2017). In these cases, information technology (IT) companies supported album releases, and music was used to generate user data and attention: logics of data and attention capture were interwoven. The IT and music industries have adapted their business strategies to what we conceptualize as platform-based capital accumulation or ‘platform accumulation’, and models centred on controlling access and extracting rent have enabled the emergence of new monopolies and IT gatekeepers.

Building (or not building) dynamic capabilities: the case of Italian subsidiaries in China and India

2018 ◽  
Vol 26 (4) ◽  
pp. 337-360 ◽  
Author(s):  
Giuseppe Tattara
Keyword(s):  
Value Chain ◽  
Multinational Enterprises ◽  
Dynamic Capabilities ◽  
Case Study Research ◽  
Business Strategies ◽  
Future Research ◽  
Capability Development ◽  
Regional Effect ◽  
Content Type ◽  
Capability Building

Purpose The purpose of this paper is to examine the process of capability building at subsidiary level and the forces preventing such process. The paper discusses and tests three propositions governing this process. Design/methodology/approach This research is based on multiple case studies. A case study research is most useful when addressing issues about which little prior theory has been developed or empirical evidence collected. Findings Subsidiaries in Asia operate in a way substantially different from those in the West. Specifically what ways do market specificities in Asian economies serve to either inhibit or positively encourage the development of a subsidiary? What are the circumstances which could induce subsidiaries to outsource production? Research limitations/implications Future research should explore the regional effect on MNE subsidiary types and different flexibilities exhibited in the value chain. What are the specific aspects (macro and micro) that explain variations of business strategies at subsidiary levelboth over time and between countries? Practical implications Multinational enterprises (MNEs) should be aware of the strong potential for capability development at the subsidiary level. This increased awareness ought to induce consideration in MNEs about how best to encourage such know capability development and how to leverage these capabilities for a better MNE performance. Social implications Managers who knew the host country languages and culture, and have outward-looking attitudes, are in advantageous positions to learn about new opportunities. Originality/value The paper offers empirical insights into the state and drivers of subsidiary performance in Asia. Specifically it shows how neglect of external conditions can act to open people’s eyes and foster a capability-building process within subsidiaries.

Disrupting the Chinese market

2019 ◽  
Vol 35 (1) ◽  
pp. 24-25
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Business Strategies ◽  
Chinese Market ◽  
Content Type ◽  
International Firms ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings International firms looking to move into the Chinese domestic market face significant challenges. Through innovation and targeted business strategies, these firms are able to find success. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Consumatori cinesi e cibo: tra tradizione millenaria e influenze culturali occidentali

2012 ◽  
pp. 85-99
Author(s):  
Teresa Del Giudice ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios Krystallis
Keyword(s):  
Food Products ◽  
Point Of View ◽  
Chinese Society ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Chinese Tradition ◽  
The Rich ◽  
The Ancient Chinese ◽  
Culinary Culture ◽  
Cultural Openness

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.

Challenges for Measuring Value Chain Relation Coordination of SMEs of the Textile and Apparel Industry

2021 ◽  
pp. 475-496
Author(s):  
Marcela Karina Benítez Gaibor ◽  
Juan Pablo Martínez Mesías ◽  
Ernesto Alfredo Jara Vásquez
Keyword(s):  
Value Chain ◽  
Apparel Industry ◽  
Geographical Distance ◽  
Relational Coordination ◽  
Power Asymmetry ◽  
Textile And Apparel ◽  
Textile And Apparel Industry

The objective of this chapter is to propose a methodology for the measurement of value chain relational coordination of SMEs. For this purpose, the case of the measurement of relational coordination of the value chain of a small safety footwear company of Ambato, Ecuador is analyzed. The results of the analysis show that the measurement of relational coordination in the value chain of SMEs presents several challenges. Some of the challenges are the result of some characteristics of SMEs such as the lack of strategy, processes, and functions formalization. Other challenges are derived from the size and power asymmetry of chain members and the geographical distance between them. Five steps are proposed for the measurement of relational coordination of the value chain of SMEs.

scholarly journals Constructing freshness: the vitality of wet markets in urban China

2019 ◽  
Vol 37 (1) ◽  
pp. 175-185 ◽  
Author(s):  
Shuru Zhong ◽  
Mike Crang ◽  
Guojun Zeng
Keyword(s):  
Food System ◽  
Southern China ◽  
Cultural Construction ◽  
Urban China ◽  
Rapid Expansion ◽  
Small Scale ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Fresh Food ◽  
Wet Market

Abstract Wet markets, a ‘traditional’ form of food retail, have maintained their popularity in urban China despite the rapid expansion of ‘modern’ supermarket chains. Their continued popularity rests in the freshness of their food. Chinese consumers regard freshness as the most important aspect of food they buy, but what constitutes ‘freshness’ in produce is not simply a given. Freshness is actively produced by a range of actors including wholesalers, vendors as well as consumers. The paper examines what fresh food means to consumers in the Chinese market. It argues that wet markets create a sense of freshness that resonates with this culinary culture through their sensoria, atmosphere, and trust between food vendors and consumers. Together these respond to desires for and reproduce criteria used to evaluate freshness. Within a fragmented food trade system, wet market vendors have an advantage in offering ‘freshness’ through their ability to connect various wholesalers, agencies, and middlemen, and shorten supply chains. The paper is based on participatory observation, a consumer survey and in-depth interviews of various stakeholders in southern China, especially Sanya in Hainan and Guangzhou in Guangdong. This study suggests that this cultural construction of freshness creates a niche for small-scale players and ‘traditional’ markets in an increasingly concentrated global food system.

scholarly journals Transnational Corporation’s Failure in China: Focus on Tesco

2020 ◽  
Vol 12 (17) ◽  
pp. 7170
Author(s):  
Kim Woohyoung ◽  
Hyun Kim ◽  
Jinsoo Hwang
Keyword(s):  
Comparative Analysis ◽  
Empirical Analysis ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Foreign Companies ◽  
Brand Recognition ◽  
Product Location

Many of the foreign companies operating in China have claimed that they have failed and are constantly deciding on a strategic withdrawal from the Chinese market. We intend to conduct an empirical analysis of Chinese consumers in order to determine the cause of Tesco’s management failure in China. The survey was conducted on those in their 20s or older who had experience shopping at both Tesco and RT-Mart. As a result, a total of 650 copies were distributed to obtain an effective sample of 607 copies, which was used for the analysis. This paper conducted a comparative analysis on Chinese consumers who visited both Tesco and its rival company RT-Mart in China. We found through comparative analysis that Tesco was destined to fail in many areas. It was estimated that RT-Mart was more satisfactory in all factors, including product, location, brand recognition, and employee service.

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